Today would have been Bradley Lowery's 15th birthday.
A young Sunderland fan who captured all of our hearts. We are proud to welcome his family and his team to Hill Dickinson Stadium this afternoon.
@Bradleysfight 💙❤️ @SunderlandAFC
May 13, 2025. 121:59.
The greatest moment the Stadium of Light has ever seen.
The sea fret. The mist. The flares. The celebrations. The limbs.
It will never, ever be beaten.
You just had to be there.
#SAFC
Ahead of Mental Health Awareness Week, our Black Cats have become Black Dogs 🖤
A symbol of the battles that so many people face every single day - often silently.
Football is family. And family looks out for each other. No matter who you are, or what you’re going through, you are never alone.
It’s okay to talk.
@livescore
Let's be honest, when Pompey just sang to Coventry "where were you when you were shit?" They have a point, this is how it looked on my visit in League 1.
11,000 there that night.
Easiest 6 points all season 🤑
And to see them finish bottom, getting smashed every week, and demoralised after a stint in the big time…
It’s gonna make me more happy than their documentary did 🥹🥹🥹
Chris Rigg & The whole of Sunderland after 10 minutes…
Swipe right for 90 minutes 😉
Winning at St James’ Park… special.
Knowing what it means to this city ❤️🤍
That makes it even bigger 🥹
But if I’m honest… I had to do it the hard way.
10 minutes in… mistake.
And in that moment, you feel like the ground could swallow you up.
Like you’ve let down a whole city.
That feeling is real.
And it’s horrendous.
But this is where the work kicks in.
For years I’ve worked on my mindset for moments like this and it’s something I now try to pass on to the young players we mentor through Inner Game Academy.
Breathe.
Self talk.
Next action.
Not “why did I do that?”
Not “what are people thinking?”
Just… next action.
It all sounds simple in theory.
Putting it into practice in moments like that is the hard part.
Every player makes mistakes.
The best players don’t dwell.
They respond.
I’m so proud of this team.
They had my back when I needed it most.
And after the error, they kept demanding from me and from each other relentlessly.
To win it in the 90th minute at St James’…
That’s one I will never forget ❤️🤍
P.s. Why are there loads of empty seats in the background?