If you are doing under $50k/mo as a coach, you should pause your ads
If your organic retention is broken, ads will just AMPLIFY your churn…
You are paying Mark Zuckerberg to fill a bucket with no bottom
Fix the product + delivery + ascension
THEN turn the ads back on
Acquisition is a multiplier, not a fix
there's a version of your p&l you're not looking at.
it's the one showing what money you should have made if everyone who paid stayed long enough to get results
the gap between those two numbers is the real story.
the most underrated client acquisition strategy in 2026:
being so specific about who you help that the right people feel like you're READING their mind...
generalist content gets views
specific content gets clients
the founders killing it right now aren't the ones with the best product
they're the ones who are most visible to the right people.
distribution > product
still. always.
the founders killing it right now aren't the ones with the best product
they're the ones who are most visible to the right people.
distribution > product
still. always.
unpopular opinion:
cold outreach still works in 2026
it's just that 95% of people do it so badly that everyone assumes it's dead...
personalisation isn't optional anymore.
it's the MINIMUM
what's one thing you used to outsource that you now just do with ai?
for me it's first drafts of everything
nothing ships without a human pass but the blank page problem is basically solved
hot take:
manus is genuinely impressive
but most people using it have no idea what to actually do with the output
the tool isn't the bottleneck anymore - knowing what to build is
something i've noticed:
the founders who seem the most calm aren't the ones with the easiest businesses.
they're the ones who stopped trying to control the things they can't control
took me longer than i'd like to admit to learn that