Evan Louise Madriñan

Finance & Investment Writer and Author | Value Investor | Registered Nurse

✨Empowering Millennials and Gen Zs to take control of their financial lives. 🏇✊

[Evan Louise Madriñan @EvanLMads]

Lift-off!!! 🚀 My book, 'Zero to Hero—The Rookie Investor's Manifesto: Building Your Wealth From The Ground Up Through Stock Market Investing' is now available!

[Evan Louise Madriñan @EvanLMads]

✨ You can learn more about it by grabbing your copy on Amazon: https://t.co/H9qpsatjHN

[Evan Louise Madriñan @EvanLMads]

"Give me six hours to chop down a tree, and I will spend the first four sharpening the axe."

— Abraham Lincoln

Disciplined preparation at the base (cash flow, debt management and risk management) makes everything above it faster, stronger and more certain.

[Evan Louise Madriñan @EvanLMads]

You don't have to be a genius to be the architect of your financial life. 🫡

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The concepts in the image are all taken from my book, 'Zero to Hero—The Rookie Investor’s Manifesto: Building Your Wealth From The Ground Up Through Stock Market Investing'.

[Evan Louise Madriñan @EvanLMads]

Most importantly, START.

Expect it to be messy and to take longer at the start. But that's where the magic is.

All of the failed attempts and imperfections will create the greatest work and service that you will provide in your lifetime.

🍀 https://t.co/mATpxQ1VGx 🍀

[Evan Louise Madriñan @EvanLMads]

📣 https://t.co/0oTiTVaBFz — The Zero to Hero Portfolio

[Evan Louise Madriñan @EvanLMads]

Two invisible forces shape every financial destiny: the erosion of money and the erosion of man.

Take good care of both. Learn to maximise all of their benefits.

[Evan Louise Madriñan @EvanLMads]

Interested in learning more about how small and consistent contributions can fit into a long-term investment strategy?

I’ve shared some insights through my public portfolio, which outlines a sample approach using modest amounts for educational and transparency purposes only.

[Evan Louise Madriñan @EvanLMads]

📣 https://t.co/sxmt3rzN7Y — Relative Valuation – The Price-to-Earnings Ratio “Part 1”
📣 https://t.co/OYeGrJjz4R — The Power of Cost Averaging Investment Strategy
📣 https://t.co/JqjAmK5gnf — My 2025 Year-End Portfolio Performance

[Evan Louise Madriñan @EvanLMads]

And when price declines are disconnected from those future prospects, they become, based on my own valuation and analysis, discounted bargains.

[Evan Louise Madriñan @EvanLMads]

So no, my portfolio construction has never been about avoiding price declines altogether. It is about having the conviction that even if prices fall, the underlying businesses remain robust, antifragile, and capable of producing strong future cash flows.

[Evan Louise Madriñan @EvanLMads]

To double down on high-conviction holdings when prices decline. And to add positions in companies I have long wanted to own at more attractive valuations.

[Evan Louise Madriñan @EvanLMads]

And lastly, I ensure that I maintain available capital. This is not merely for protection, but to aggressively deploy during periods of fear.

[Evan Louise Madriñan @EvanLMads]

For my ETFs, I focus on:
¬ Reliable providers
¬ Long-term track records
¬ And significant assets under management

[Evan Louise Madriñan @EvanLMads]

This is why I prioritise businesses with:
¬ Strong and durable moats
¬ Robust balance sheets
¬ Consistent profitability
¬ And the ability to survive and thrive through economic hardship

[Evan Louise Madriñan @EvanLMads]

The difficult part is that nobody truly knows what the future holds, nor where prices will go next. This is precisely why I construct my investment portfolio to weather financial and economic storms.

What do I mean by this?

[Evan Louise Madriñan @EvanLMads]

Most people focus primarily on mitigating price volatility. In finance, this is commonly referred to as “risk.”

For me, true risk is different. It is the risk that the underlying business ceases to exist, loses its competitive advantage, or permanently deteriorates.