Leadership is learning, adapting, and implementing lessons to elevate others. Selfishness is refusing to grow and ignoring opportunities to improve.
Innovating for the Future.
🚨 NEWLY AVAILABLE 🚨
Zak Mechergui — 20-year-old French professional guard with a high-major frame and skill set.
🇫🇷 French Pro
6’6” Guard
Former teammate and training partner of Alpha Diallo (current Denver Nuggets wing)
Young, versatile, and high-upside prospect @Fraction___
Great trip to Las Vegas for the 2026 @NACDA Convention, where leaders from across college athletics gathered to discuss the future of the industry.
Highlighted sessions included: Role of a General Manager, Revenue Generation, Alternative Business Strategies, and Athlete Support.
Representing @Fraction___, I participated in a @SBJ segment, @SilverWaveMedia event, @JewishCoaches breakfast, @Learfield event, and connected with athletic departments, brands, agencies, coaches, and search firms from around the country.
Three themes consistently stood out:
• The growing need for comprehensive support systems for athletes.
• The ability to adapt to market changes quickly.
• The importance of innovative, sustainable revenue-generating strategies for brands& teams.
The organizations that best support their people while embracing creative solutions will be best positioned for long-term success.
Grateful for the conversations, insights, and relationships built throughout the week. #NACDA #Fraction #NIL
The $2 million investment helped put him in the position he’s in today. Without those resources, opportunities, and guidance at 18 years old, it’s fair to ask whether he would have developed into the player he is now.
For him, the decision appears to have been worth it, and many players in a similar situation would likely make the same choice. The real issue arises when young athletes receive money without the proper support, mentorship, and long-term guidance. That’s when players can be taken advantage of and end up making decisions that aren’t in their best interests.
At the same time, investors only succeed when the athlete succeeds, so there is alignment in many cases. Ultimately, every deal is a cost-benefit analysis for all parties involved. There are good outcomes and bad outcomes in any investment structure. The difference often comes down to the people involved, the transparency of the agreement, and whether the athlete can trust the individuals in their corner.
NIL is still being valued the way endorsements were in 2005: gut feel, relationships, stale comps.
That doesn’t scale.
At Fraction we’re building toward something different — an AI-powered valuation layer that prices athlete value. Data in, signal out, repeat.
The brands who win the next five years won’t be the loudest in the room. They’ll be the ones with the cleanest data and the sharpest models. Coaches, Agents, Players, and Companies are all brands now.
Individuals wear multiple hats as operators, owners, advisors, and talent.
Brands create lasting value.
NEWS: Marquette transfer Zaide Lowery has committed to Dayton, his agent Jack Lieb of @Fraction___ told @LeagueRDY.
The 6-foot-5 junior spent three seasons with Marquette and averaged 8.1PPG, 2.9RPG, 1.7APG and 1.1SPG this season.
Free advice for players: if you’re juggling multiple Zoom calls, visits, and contracts at once—and being shopped around—you’re not being represented the right way. That’s how you lose leverage. The right approach is one opportunity at a time, handled professionally and privately—no tweets, no “lists.” This is business, not a game.
Shoutout to Warriors player development coach, Noel Hightower, for continuing to take huge strides in the NBA with his P.I.E. framework.
“From Lehigh to the Golden State Warriors!
Noel Hightower M.Ed.’20 is shaping talent at the NBA level, building on a journey that includes record-setting play, becoming the youngest DI assistant coach, and authoring a #1best-selling children’s book, all guided by his P.I.E. framework.” - via @lehighalumni
Read the story - https://t.co/9Y4VXPzb14
#Fraction #NBA #Representation #Basketball
Tell the truth. Be transparent. Integrity matters. Your effort and attitude are the only things you fully control.
Too many people will tell you what you want to hear, not what you need to hear—misrepresenting their abilities to serve their own interests.
Know who’s real, and who’s in it for themselves.
Players — be careful who you listen to. If the person “representing” you doesn’t have an NBPA license, hasn’t actually negotiated NIL deals, and just tells you what you want to hear—especially around money—you’re being taken advantage of.
Your AAU coach, trainer, or high school coach should not be negotiating on your behalf. And someone with no real basketball experience, contract negotiation experience, or proper credentials isn’t qualified to represent you either.
A lot of people in this space are chasing money—not protecting your career.