Excellency

My writing often take founders from 1 to 10 . I share proven sauce that will take your content game to the next level - digest.

[Excellency @ExcellencyAkac1]

@SymuriaX Yeah, thank youuu.

[Excellency @ExcellencyAkac1]

Getting so good at writing so that the company I work with won't ever think of laying me off

[Excellency @ExcellencyAkac1]

@AlinDragu You really write a lot 😱
I'm not even close to a thousand words per day

[Excellency @ExcellencyAkac1]

@serenaded_ The last sentence 😂
Can't even work with people like that

[Excellency @ExcellencyAkac1]

What I noticed among the good copies are still the fundamentals

1. Specificity
2. Benefits
3. Proof

[Alin Dragu @AlinDragu]

bad copy vs good copy.

✗ Quick-drying shaving cream

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✓ Less than a caramel latte from Starbucks

✗ Saves you time

✓ Cuts your editing down by 2 hours 22 minutes every week

✗ Low learning curve

✓ My 62 year old grandma learned it in 8 minutes

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Bookmark this.

[Excellency @ExcellencyAkac1]

I'd say that it take years to be good enough

And it takes more years to master something

And that's only if you do it actively

[Andrew Gould @AndrewWriteCopy]

It took me about 2 years to understand what the basics were.

And about 4 or 5 years to get decent at them.

So if you’ve been in the game for 6 months or so maybe think twice about boasting how you’ve “mastered” the craft.

(Or I could just be a slow learner!)

[Excellency @ExcellencyAkac1]

@AlinDragu Haven't written today, but will do that tonight

[Excellency @ExcellencyAkac1]

Most hiring personnel don't think this way

When hiring;

Measure their dedication to their craft.

Do not measure their focus on:

Communication.
Work ethic.
A big win.
Money.
Speed.
Ideas.

ALL of these can be faked. ALL of them can look great on the surface. ALL of them can be taken out of context.

(excerpts from Torrey)

[Torrey Dawley @torreydawley]

Some of the worst designers have the best portfolios. Some of the worst investors have one headline-grabbing home run. Some of the worst entrepreneurs found success with one venture.

It can feel impossible at times to tell who's legit and who's not.

The stakes are high enough as it is for entrepreneurs. Inviting anyone into your life who isn't on top of their game will have devastating consequences.

I have learned that there is one metric that will not fail you:

Measure their dedication to their craft.

Do not measure their focus on:

Communication.
Work ethic.
A big win.
Money.
Speed.
Ideas.

ALL of these can be faked. ALL of them can look great on the surface. ALL of them can be taken out of context.

Think about that crap designer with the hot portfolio. They spent 10 years cherry-picking the 6 things they did that were actually good.

You really think they're going to suddenly produce gold for you every day, when they only produced gold 6 times over 10 years?

It's the same in every endeavor. Every market. Hell, it's the same when it comes to the craft of being a spouse. And, yes, that's a craft like any other craft.

So, how do you measure their dedication to their craft?

You look for consistent signals proven over time.

Yes, they must be capable of producing the results that the craft is responsible for producing. Frankly, that's table stakes.

The strongest signals look like this:

Total and complete obsession over even the mundane aspects of the craft.

Never shutting up about their craft and what it means for the people who need it.

Strong opinions on the way the craft should be executed. This doesn't mean they have to be a dick about it. They're just equipped to throw down against people trying to hijack their craft.

Quickly arriving at clarity when presented with a complex scenario regarding their craft. They'll seem like they have ESP.

Their lifestyle and actions are built around their obsession with their craft.

They have the respect of others who are clearly respectable in the field.

An unwavering stance on the ethics of their craft. And they despise anyone who violates them.

Once you learn the patterns of legitimate excellence, you'll see the same pattern across every endeavor. It literally changes the way you see and interact with others.

[Excellency @ExcellencyAkac1]

@AndrewWriteCopy That's why it's important to do a thorough research... you'll find their languages

[Excellency @ExcellencyAkac1]

Me when I get triggered
'that post didn't do well, post another free one'

[Excellency @ExcellencyAkac1]

@Tonystakkz Thanks for the answer... I understand you better now

[Excellency @ExcellencyAkac1]

@Nova_Pluse You can't get so carried away in learning that you forget to practice and do other things

[Excellency @ExcellencyAkac1]

AI is taking away things from us, a few to mention:

1. Journalling
2. Reading Books
3. Walking

Why? because you spend all day on Claude that you forget to do these things

[Excellency @ExcellencyAkac1]

@SymuriaX Good you still do that, it's same here too

[Excellency @ExcellencyAkac1]

@AlinDragu Congratulations ❤️

[Excellency @ExcellencyAkac1]

Writing like you speak will really change how you write and make it more authentic

[Excellency @ExcellencyAkac1]

@Jaiyeoriee These books are for self help, Yes.

But you can get ideas on what to post about from there (that isn't self help)

[Excellency @ExcellencyAkac1]

You don't know what to write about?

Then you should read more books

[Excellency @ExcellencyAkac1]

@AndrewWriteCopy Don't take things personal... #2 of the 4 Agreements