The Exchange

Mission: To improve the marketing of wine by creating a free forum for sharing ideas about marketing curated by experts from many industries.

[The Exchange @Exchange_Forum]

Super excited to have the President of Tactic sharing views about augmented reality in the wine industry! #BreakingConventions

[The Exchange @Exchange_Forum]

We captured Brian Baker of @ChMontelena discussing The Art of Engagement at the 10th Wine Marketing Exchange. #BreakingConventions

[The Exchange @Exchange_Forum]

Don’t miss out! Nominations are still open for the 2018 Vinnie Awards, celebrating excellence in #winemarketing! Click the link for more information on how to enter.

https://t.co/WVxo3llNEP

[The Exchange @Exchange_Forum]

A sincere "Thank you!" to our fantastic moderator Dr. Bill Silver @WineBizSSU for hosting today's #TheExchange17! @VinventionsLLC @Nomacorc

[The Exchange @Exchange_Forum]

The future of the #wineindustry is looking bright from what our panel of experts say! @SVBWine @VinventionsLLC @strangerstuff @kroger

[Nomacorc @Nomacorc]

Thinking differently about DESIGN in wine packaging w/ @strangerstuff at the US wine marketing @Exchange_Forum #AModelWine @VinventionsLLC https://t.co/AqGWdqgXgM

[Paul Mabray @pmabray]

Plus higher cost of premium grapes, labor price + to consumers AND club sales limited by visitation. #TheExchange17 https://t.co/0rDCGjvZQN

[Damien Wilson @WineBusProf]

How to get everyone's attention in the wine business? Have Rob @SVBWine talk @Exchange_Forum about the current situation in the wine sector

[The Exchange @Exchange_Forum]

Rob McMillan @SVBWine talking on Performance & the state of the wine industry at #TheExchange17 #AModelWine

[The Exchange @Exchange_Forum]

Kevin Shaw @strangerstuff speaking on design at #TheExchange17 & why the industry should think differently about #winepackaging @Nomacorc

[The Exchange @Exchange_Forum]

Excited to have @KarissaLKruse discussing #sustainability at our US #TheExchange17 today! @Sonomagrapes

[Ken Wright @KWCellars]

Gearing up for #TheExchange17 with nomacorc and vinventions! Can you spot the Ken Wright Cellars… https://t.co/NaT2YFYEpt

[Paul Mabray @pmabray]

Karissa Kruse telling us how Sonoma is trying to achieve 100% sustainability for grape growers. #TheExchange17

[The Exchange @Exchange_Forum]

We've got a full house today at #TheExchange17! We're discussing #AModelWine & success in the market, starting w/ Dean Silver @WineBizSSU

[Nomacorc @Nomacorc]

Our exclusive @Exchange_Forum event in 2 weeks has an impressive lineup of speakers, including @SVBWine! @VinventionsLLC #AModelWine https://t.co/NuJYQLhMcS

[Yolanda Castillo @CuriousYoli]

The pillars of creating "Brand Insistence" by Brad Van Auken Partner @TheBlakeProject @Exchange_Forum @nomacorc

[Damien Wilson @WineBusProf]

Key point on event selection in strategic business goals, by Peter @Demandbase Remember #DB3K Key points @Exchange_Forum

[Yolanda Castillo @CuriousYoli]

"Identify the companies most likely to buy, then market to them, this is account-based mktg" Peter Isaacson CMO @Demandbase @Exchange_Forum