Executive T 

🇺🇸🇪🇺#CEO of 2 Apparel E-commerce companies and a Statistical Research Firm

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[Executive T  @ExecutiveOloge]

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[Executive T  @ExecutiveOloge]

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10 Healthy tensions of leadership

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6 Leadership styles

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The 50 Largest Companies Outside The U.S.

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The Unseen Laws

[Igor Buinevici @Igor_Buinevici]

What kind of leader are you — one who leads with true care or one who avoids friction to stay agreeable?

Thanks to Jeroen Kraaijenbrink for this powerful insights.

Though they may appear alike on the surface, being kind and being nice stem from very different leadership philosophies. Jessica Luna recently shed light on this contrast in a brilliant LinkedIn post — one that all leaders should take to heart.

Here’s a breakdown of the distinction:

Kind Leaders:
• Lead with empathy and integrity
• Stand firm on their principles
• Value honesty over appearances
• Are willing to challenge the status quo
• Don’t shy away from hard conversations
• Speak the truth, even when it’s uncomfortable
• Take charge when things get tough

Nice Leaders:
• Aim to please and avoid conflict
• Say what people want to hear
• Prioritize how they’re perceived
• Avoid disruption at all costs
• Dodge uncomfortable discussions
• Paint a rosier picture than reality
• Disappear when real leadership is needed

The takeaway is clear — kindness is rooted in strength, while niceness often masks fear.

Jessica sums it up powerfully:

Leaders who are “nice” often:
⇢ Say yes just to keep the peace
⇢ Prefer not knowing over dealing with issues
⇢ Blend in without making a mark
⇢ Get overlooked in favor of those with strong convictions

True leaders — kind leaders — on the other hand:
⇢ Aren’t afraid to challenge opinions
⇢ Put in the effort to create real impact
⇢ Welcome discomfort as a path to growth
⇢ Deliver truth with compassion, not sugarcoating

Kind leadership is what drives progress, especially when the pressure is on. Niceness might feel safe, but it rarely moves the needle.

Now ask yourself, with full honesty:
When it counts, are you leading with kindness or just being nice?