Find Your Sauce 🌶️

Our marketing agency helps software companies generate 10-18 qualified meetings through founder-led content engines & social selling.

[Find Your Sauce 🌶️ @ExtraSauceTO]

Most B2B companies used to say:
“Leave your personality at the door.”

But in 2025?
Your personality is your revenue driver.
Your POV is your brand moat.

We’re in an era where anyone can launch a SaaS over a weekend.

Products blend together.

So what do they buy into?

[Find Your Sauce 🌶️ @ExtraSauceTO]

“This is how we’ve always brought in pipeline” will be the reason many companies stall in 2026.

The strategy didn’t fail.

The environment changed.

[Find Your Sauce 🌶️ @ExtraSauceTO]

In 2026, B2B customer acquisition costs keep rising.

Not because marketing “stopped working”, but because the market changed.

Here’s what most teams are underestimating:

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[Find Your Sauce 🌶️ @ExtraSauceTO]

The real question isn’t “how do we generate more leads?”

It’s this:

Does your CAC still make sense relative to your average contract value?

[Find Your Sauce 🌶️ @ExtraSauceTO]

When teams talk directly to users in public, feedback loops get faster and better.

Support handled openly builds trust beyond one customer.

Over time, the company becomes a living narrative.

People follow people — not brands.

What does “build in public” mean to you?

[Find Your Sauce 🌶️ @ExtraSauceTO]

“Building in public” means different things to different people.

For founders and VCs, it’s often misunderstood as a follower game.

But in reality, here’s the real job:

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[Find Your Sauce 🌶️ @ExtraSauceTO]

They shipped content that let people follow the story:

Company milestones
Product updates
Vision
Lifestyle
Community wins
The founder and team stayed visible, online, and accessible.
That part matters more than people admit.

[Find Your Sauce 🌶️ @ExtraSauceTO]

To all service providers:

What else would you add to this list?

[Find Your Sauce 🌶️ @ExtraSauceTO]

After 5 years managing marketing accounts, I learned this the hard way:

Account management isn’t about being liked.
It isn’t about being the “fun” partner either.
It’s about judgment, communication, and expectation design.

Here’s the real job:

👇

[Find Your Sauce 🌶️ @ExtraSauceTO]

10// Respond within 5 minutes to 4 hours during business hours.

This drastically improves retention.

Clients feel reassured when they can reach you — and anxious when they can’t.

That reassurance reduces micromanaging.