Ezequiel Abramzon

Take your startup to the next level with brand strategy | Working with early-stage startups to put brand at the heart of what they do | ex Disney

[Ezequiel Abramzon @Ezzek]

Here are the top 5 questions I’d start asking:

1) Why are you here?
2) Who do you serve?
3) Where do you play?
4) What makes you win?
5) How do you grow?

[Ezequiel Abramzon @Ezzek]

These are the top 10 strategy challenges companies have.

I bet you suffer 10 out of 10…

People often mistake extensive work hours for progress.

Yet wonder why their businesses isn't growing as expected.

[Ezequiel Abramzon @Ezzek]

Instead of trying to have all the answers to your business…

Start asking the right questions.

And what are those questions?

[Ezequiel Abramzon @Ezzek]

6) Lack of tools to thinking strategically (48%)
7) Lack of alignment (48%)
8) Firefighting (44%)
9) Lack of quality data and information (36%)
10) Unclear company direction (32%)

Based on my experience working with startups…

I bet your average answers would be over 80%.

[Ezequiel Abramzon @Ezzek]

According to a research study by Rich Horwath…

These are the top strategy challenges leaders face:
(And the frequency of each challenge)

1) Time (96%)
2) Commitment (72%)
3) Lack of priorities (60%)
4) Status quo (56%)
5) Not understanding what strategy is (48%)
...

[Ezequiel Abramzon @Ezzek]

Here’s the thing:

The key to a successful business is not just hard work.

It's strategy.

That's not a secret anymore.

So, if strategy is so crucial…

Why doesn’t everyone have a strategy?

Why can’t leaders think strategically all the time?

[Ezequiel Abramzon @Ezzek]

@Phillip_Oakley @MarketingWeekEd Expensive cookie, though. Or… Cookie dough. 😅

[Ezequiel Abramzon @Ezzek]

@connieansaldi Te fuiste a Narnia? 😂

[Ezequiel Abramzon @Ezzek]

@sashabirukoff Sure. Who wants a great restaurant if they have McDonalds or Sbarro, right?

[Ezequiel Abramzon @Ezzek]

@Phillip_Oakley

[Ezequiel Abramzon @Ezzek]

@RobMeyerson They are worst in Spain.

[Ezequiel Abramzon @Ezzek]

@SamuelBrealey What about the Why? Why you do what you do, or Why what you do is relevant to them?

[Ezequiel Abramzon @Ezzek]

@xoogimo https://t.co/Z3KyHLxjOb

[Ezequiel Abramzon @Ezzek]

@Phillip_Oakley @MarketingWeekEd @markritson “A” exam for an “A” player

[Ezequiel Abramzon @Ezzek]

@Bonigala @Tesla @elonmusk Nice!

[Keith Dorschner @keith_dorschner]

Push the button 10 times rapidly

[Ezequiel Abramzon @Ezzek]

@markpollard @Phillip_Oakley @Kickstarter @immarcelinho

[Ezequiel Abramzon @Ezzek]

@RobMeyerson It’s a big club

https://t.co/bhCJqhduab

[Ezequiel Abramzon @Ezzek]

@vanschneider https://t.co/jlYKiWFqx8

[Ezequiel Abramzon @Ezzek]

@Phillip_Oakley You got this! 💪