WHO STARTED THIS EMPOWERMENT CULTURE THAT IS KILLING TALENTS IN KENYA?
Something that happened last week in Rift Valley should make us ask ourselves hard questions.
A well-known comedian organized an empowerment to mark 11 years in comedy. She invited all local leaders, but reports say none showed up. The event flopped. She was heartbroken and is said to have deleted her Facebook page with over 1.8 million followers.
Eleven years of making people laugh, 1.8 million followers, and still needing an empowerment to survive? That is the tragedy of our creative economy.
We must ask: Who started this empowerment culture and why?
Today in Kenya, especially in Rift Valley, it has become normal. Artists, MCs, comedians, musicians finish their work and then open a paybill. They call the public to be empowered, to be raised for, to better their lives.
But why?
Creative work should pay. Talent should pay. If after years in the industry you still have to beg, then our creative economy is broken. We have trained artists to be solicitors instead of business people.
If artists have to beg to survive, what are we teaching our youth? We are teaching them that talent cannot pay rent, cannot build a house, cannot sustain a life unless a politician throws money on stage. How will they take talent seriously under CBC, which tells them talent is a career?
This culture of soliciting is killing talent.
In a real creative economy, a comedian sells tickets. A musician earns from royalties, streams and endorsements. An MC gets paid for corporate gigs. Artists use talent to make money and invest.
But what we see now is different. Instead of selling tickets, artists are selling pity. Instead of building brands that companies want to pay for, they are building paybills.
The truth is, this empowerment culture helps no one. It has created politicians who prefer throwing 20k on stage for photos instead of fixing royalties, copyrights and artist pay. It has created dependent artists who wait for an empowerment date instead of building the business side of their craft. And it has created a confused generation that thinks talent is a ticket to begging.
Let's be honest: Who should be empowered? The talented artist with a platform and influence, or the common mwananchi with no platform at all?
An artist with 1.8 million followers has currency. That influence should be earning. If it cannot convert to income without an MCA, then we have failed the artist.
We need to end the empowerment of artists. Empower the mama mboga and the jobless youth. But FIX the creative industry so that artists get paid for their work.
Let talents pay, not beg.
BREAKING: We have received this video from an area where the helicopter is reportedly believed to have crashed near Mt. Lolokwe, Samburu.
Initial reports indicate it may have been carrying government officials.
Urgent rescue and emergency response is needed.
Listening to Riggy G today, to Ruto at the UDA/ODM retreat yesterday, to Kalonzo on Fixing the Nation and having accompanied Sifuna on his Trans Nzoia/Bungoma/Busia/Kakamega rallies, clearly the die is cast.
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CNN International Correspondent Larry Madowo was spotted sharing a light moment with President William Ruto, First Lady Rachel Ruto and Kapseret MP Oscar Sudi during First Daughter Charlene Ruto’s traditional Koito ceremony in Kilgoris, Narok County, on Saturday.