Bill Carey

You've read a lot of my writing,
You just didn't know I wrote it.

[Bill Carey @FFBehavior]

Firefighter fitness isn't just an individual issue.

When one member cannot sustain the physical workload, the rest of the crew may have to compensate.

Fitness is part of operational readiness.

https://t.co/tysONBj1nx

[Bill Carey @FFBehavior]

Speed is not automatically recklessness.

The question is whether firefighters can move quickly while maintaining skill, awareness and sound judgment.

Speed should be trained—not simply demanded.
https://t.co/hTit7bSquJ

[Bill Carey @FFBehavior]

The fireground rarely provides perfect information.

Effective operations depend on preparation, clear objectives, continuous size-up and the ability to adapt.

Safety and decisive action should work together.

https://t.co/oSem4pzCLW

[Bill Carey @FFBehavior]

Developing in Durham, N.C.
https://t.co/0QAHc3H5Mo

[Bill Carey @FFBehavior]

Advice from not a PIO.
AI can help you promote your Fire Prevention Week messages, but if the rigs and firehouse don't look anything at all like the real things, you're just being lazy.

[Bill Carey @FFBehavior]

A picture of a firefighter on a roof tells you what happened in the picture.

It doesn't necessarily tell you:

why they were there
what the fire conditions were
what the building was doing
what happened before or after the photograph, https://t.co/jVV6TXQAOH

[Bill Carey @FFBehavior]

Your feed can become an echo of what you already believe.

The more you engage with one interpretation of fireground risk, the more similar content you're likely to encounter.

Belief can become reinforcement, https://t.co/ofo3I14sL4

[Bill Carey @FFBehavior]

The most memorable fire isn't necessarily the most representative fire.

That's one reason firefighters should be cautious about using social media examples as evidence of how common a particular risk actually is.
https://t.co/2SDNU9PAVn

[Bill Carey @FFBehavior]

When firefighters encounter content that confirms an existing belief, they may be more likely to notice it, engage with it, remember it and seek out more of it.
https://t.co/2SDNU9PAVn

[Bill Carey @FFBehavior]

60 as of 3 Sept.
Interior traumatic fireground deaths (3) account for 5% of the current total; 8% when two killed on the exterior during an explosion are included.
https://t.co/BTpMot6F54

[Bill Carey @FFBehavior]

If it can be presumed you got cancer from the job, can we also presume you used SCBA?
We bitch about PFAS, yet we are hypocritical at times.

[Bill Carey @FFBehavior]

"This phenomenon reflects availability heuristic, whereby events that are more vivid, emotionally salient, or easily recalled are perceived as occurring more frequently than they do in reality."
The Yelp Dilemma: https://t.co/6bIVfkJRed

[PIOAcademy @ThePIOAcademy]

A article just posted on https://t.co/MbutGyQeBm "BE BRIEF-BE BRILLIANT-BE GONE" Rethinking the modern day news conference https://t.co/atbefiNwJr

[Bill Carey @FFBehavior]

After many years covering fire and EMS news, I've learned a few truths. One of them is this: If there's video of something that happened in the station — good, bad or somewhere in between — it's eventually going to get out. https://t.co/6h8gv147Rc

[Bill Carey @FFBehavior]

A look at the 'interior' fireground LODDs from the first half of 2026, https://t.co/M0kPqKtSeH #DataNotDrama

[Anthony Kelleher @DCFDKelleher]

Ever wonder why you see @dcfireems units in both the front and rear of a reported structural fire? It’s by design. DC’s alleys, rowhouses & dense blocks demand 360° coverage—allowing faster rescues, quicker fire attack & access. This has been commonplace for generations.

[Bill Carey @FFBehavior]

Everybody Loves the Engine

[closeted gay soldier @eIsbangs]

soooo theres this mother & daughter casting ..

[Bill Carey @FFBehavior]

FD, EMS PIO social media tip.
When highlighting your personnel during National Volunteer Week - or any other time - be sure to use photos of your personnel.
Or at least from your state.
- advice from not a PIO

[Bill Carey @FFBehavior]

Data Not Drama quarterly, https://t.co/weGG7c49bR