![shwnhll's tweet photo. How to validate a niche when launching a site 👇
There are 2 camps here:
-Passion
-Data
Should you choose a niche based on your existing experience?
OR
Should you choose a niche based on data, research, and low competition?
I think you should do a bit of both.
Having real-world, first-hand experience gives you a leg up on 80% of websites in just about any niche.
If you have that, leverage it. If you don't, go get the experience as you're building the site (and document everything).
But...
I still think you should validate it with data.
I love Ahrefs, but there are several tools you can use to look to see how much search volume there is in a niche.
If you're just starting, use a more affordable option like KeySearch.
If you only look at keyword volume, however, you're not getting the full picture.
Check your favorite social media platforms -- who are the leaders there? Is there an audience? Is there engagement?
And search for niches inside of a niche...
There's usually a large community for even the smallest of niches.
You just have to look for them.
Once you've validated there's enough demand for content in a niche, it's time for the next step.
Since you've now narrowed your list down by validating there's demand, start rating them.
I like to rate them using 2 criteria:
-How much I like the niche
-How much $ potential there is
The highest score is the niche I go with.
If I love it, I give it a 10. If I don't, I give it a 1.
This seems obvious, but don't skip this.
When you're 100+ posts deep and writing about something, it's a lot easier to continue writing when you have a genuine interest in the topic.
It will get boring after a while. And if you have no interest, you'll find something to distract your time instead of building the site.
Trust me. I've been there.
Now, look at the $ potential. This is my favorite part.
Here's how I do it:
Search "best [insert product/service in the niche]" and start looking at your competition.
What are they promoting? Is it all Amazon links?
If so, look at the produce price and figure out 3% of that. That's your commission.
There will be other affiliate networks and partnerships that pay more, but that's a good baseline to establish.
Once you know that, you can do some math with some basic assumptions.
Traffic Potential (TP) = how many people are likely to visit your post in a month if you rank #1.
Take Rate (TR) = the percentage of people who click an aff link after visiting your site. Usually around 40% on high-intent pages
Conversion Rate (CvR) = the percentage of people who actually buy the product after landing on the sales page. Usually around 10% if using Amazon
Commission ($) = the amount of money you actually make (product cost * commission rate)
Now, the formula:
(TP * TR) * (CvR) * $ = Affiliate $ Potential/month
But that's not all.
You can also make money based on display ads.
The RPMs (revenue per mille, or 1,000 visitors) vary based on the niche.
News and gossip aren't going to pay as much as something like high-end appliances.
Because of this, I usually start my research with an assumption of $25 RPMs which is pretty conservative.
The formula for that:
(TP/1000) * RPM = Display Ad $ Potential/month
You can now add those together to get an idea of how much you'll make on a given keyword.
Now add a bunch of keywords from the niche (not quite keyword research yet, but get a ballpark idea of what's out there) and you'll know about how much the earning potential is per month.
It would look something like this (tried squeezing it into 1 screenshot):
At this point, you know how much you like it and how much money it can potentially make.
This will make it much easier to choose which niche to start with and give you a clear path to work towards.
Hope it helps. Lmk if you need any help.](https://pbs.twimg.com/media/GARLQfVX0AAvVR_.jpg)
![shwnhll's tweet photo. How to validate a niche when launching a site 👇
There are 2 camps here:
-Passion
-Data
Should you choose a niche based on your existing experience?
OR
Should you choose a niche based on data, research, and low competition?
I think you should do a bit of both.
Having real-world, first-hand experience gives you a leg up on 80% of websites in just about any niche.
If you have that, leverage it. If you don't, go get the experience as you're building the site (and document everything).
But...
I still think you should validate it with data.
I love Ahrefs, but there are several tools you can use to look to see how much search volume there is in a niche.
If you're just starting, use a more affordable option like KeySearch.
If you only look at keyword volume, however, you're not getting the full picture.
Check your favorite social media platforms -- who are the leaders there? Is there an audience? Is there engagement?
And search for niches inside of a niche...
There's usually a large community for even the smallest of niches.
You just have to look for them.
Once you've validated there's enough demand for content in a niche, it's time for the next step.
Since you've now narrowed your list down by validating there's demand, start rating them.
I like to rate them using 2 criteria:
-How much I like the niche
-How much $ potential there is
The highest score is the niche I go with.
If I love it, I give it a 10. If I don't, I give it a 1.
This seems obvious, but don't skip this.
When you're 100+ posts deep and writing about something, it's a lot easier to continue writing when you have a genuine interest in the topic.
It will get boring after a while. And if you have no interest, you'll find something to distract your time instead of building the site.
Trust me. I've been there.
Now, look at the $ potential. This is my favorite part.
Here's how I do it:
Search "best [insert product/service in the niche]" and start looking at your competition.
What are they promoting? Is it all Amazon links?
If so, look at the produce price and figure out 3% of that. That's your commission.
There will be other affiliate networks and partnerships that pay more, but that's a good baseline to establish.
Once you know that, you can do some math with some basic assumptions.
Traffic Potential (TP) = how many people are likely to visit your post in a month if you rank #1.
Take Rate (TR) = the percentage of people who click an aff link after visiting your site. Usually around 40% on high-intent pages
Conversion Rate (CvR) = the percentage of people who actually buy the product after landing on the sales page. Usually around 10% if using Amazon
Commission ($) = the amount of money you actually make (product cost * commission rate)
Now, the formula:
(TP * TR) * (CvR) * $ = Affiliate $ Potential/month
But that's not all.
You can also make money based on display ads.
The RPMs (revenue per mille, or 1,000 visitors) vary based on the niche.
News and gossip aren't going to pay as much as something like high-end appliances.
Because of this, I usually start my research with an assumption of $25 RPMs which is pretty conservative.
The formula for that:
(TP/1000) * RPM = Display Ad $ Potential/month
You can now add those together to get an idea of how much you'll make on a given keyword.
Now add a bunch of keywords from the niche (not quite keyword research yet, but get a ballpark idea of what's out there) and you'll know about how much the earning potential is per month.
It would look something like this (tried squeezing it into 1 screenshot):
At this point, you know how much you like it and how much money it can potentially make.
This will make it much easier to choose which niche to start with and give you a clear path to work towards.
Hope it helps. Lmk if you need any help.](https://pbs.twimg.com/media/GARIRiMXsAAhScI.jpg)
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How to validate a niche when launching a site 👇
There are 2 camps here:
-Passion
-Data
Should you choose a niche based on your existing experience?
OR
Should you choose a niche based on data, research, and low competition?
I think you should do a bit of both.
Having real-world, first-hand experience gives you a leg up on 80% of websites in just about any niche.
If you have that, leverage it. If you don't, go get the experience as you're building the site (and document everything).
But...
I still think you should validate it with data.
I love Ahrefs, but there are several tools you can use to look to see how much search volume there is in a niche.
If you're just starting, use a more affordable option like KeySearch.
If you only look at keyword volume, however, you're not getting the full picture.
Check your favorite social media platforms -- who are the leaders there? Is there an audience? Is there engagement?
And search for niches inside of a niche...
There's usually a large community for even the smallest of niches.
You just have to look for them.
Once you've validated there's enough demand for content in a niche, it's time for the next step.
Since you've now narrowed your list down by validating there's demand, start rating them.
I like to rate them using 2 criteria:
-How much I like the niche
-How much $ potential there is
The highest score is the niche I go with.
If I love it, I give it a 10. If I don't, I give it a 1.
This seems obvious, but don't skip this.
When you're 100+ posts deep and writing about something, it's a lot easier to continue writing when you have a genuine interest in the topic.
It will get boring after a while. And if you have no interest, you'll find something to distract your time instead of building the site.
Trust me. I've been there.
Now, look at the $ potential. This is my favorite part.
Here's how I do it:
Search "best [insert product/service in the niche]" and start looking at your competition.
What are they promoting? Is it all Amazon links?
If so, look at the produce price and figure out 3% of that. That's your commission.
There will be other affiliate networks and partnerships that pay more, but that's a good baseline to establish.
Once you know that, you can do some math with some basic assumptions.
Traffic Potential (TP) = how many people are likely to visit your post in a month if you rank #1.
Take Rate (TR) = the percentage of people who click an aff link after visiting your site. Usually around 40% on high-intent pages
Conversion Rate (CvR) = the percentage of people who actually buy the product after landing on the sales page. Usually around 10% if using Amazon
Commission ($) = the amount of money you actually make (product cost * commission rate)
Now, the formula:
(TP * TR) * (CvR) * $ = Affiliate $ Potential/month
But that's not all.
You can also make money based on display ads.
The RPMs (revenue per mille, or 1,000 visitors) vary based on the niche.
News and gossip aren't going to pay as much as something like high-end appliances.
Because of this, I usually start my research with an assumption of $25 RPMs which is pretty conservative.
The formula for that:
(TP/1000) * RPM = Display Ad $ Potential/month
You can now add those together to get an idea of how much you'll make on a given keyword.
Now add a bunch of keywords from the niche (not quite keyword research yet, but get a ballpark idea of what's out there) and you'll know about how much the earning potential is per month.
It would look something like this (tried squeezing it into 1 screenshot):
At this point, you know how much you like it and how much money it can potentially make.
This will make it much easier to choose which niche to start with and give you a clear path to work towards.
Hope it helps. Lmk if you need any help.
![shwnhll's tweet photo. How to validate a niche when launching a site 👇
There are 2 camps here:
-Passion
-Data
Should you choose a niche based on your existing experience?
OR
Should you choose a niche based on data, research, and low competition?
I think you should do a bit of both.
Having real-world, first-hand experience gives you a leg up on 80% of websites in just about any niche.
If you have that, leverage it. If you don't, go get the experience as you're building the site (and document everything).
But...
I still think you should validate it with data.
I love Ahrefs, but there are several tools you can use to look to see how much search volume there is in a niche.
If you're just starting, use a more affordable option like KeySearch.
If you only look at keyword volume, however, you're not getting the full picture.
Check your favorite social media platforms -- who are the leaders there? Is there an audience? Is there engagement?
And search for niches inside of a niche...
There's usually a large community for even the smallest of niches.
You just have to look for them.
Once you've validated there's enough demand for content in a niche, it's time for the next step.
Since you've now narrowed your list down by validating there's demand, start rating them.
I like to rate them using 2 criteria:
-How much I like the niche
-How much $ potential there is
The highest score is the niche I go with.
If I love it, I give it a 10. If I don't, I give it a 1.
This seems obvious, but don't skip this.
When you're 100+ posts deep and writing about something, it's a lot easier to continue writing when you have a genuine interest in the topic.
It will get boring after a while. And if you have no interest, you'll find something to distract your time instead of building the site.
Trust me. I've been there.
Now, look at the $ potential. This is my favorite part.
Here's how I do it:
Search "best [insert product/service in the niche]" and start looking at your competition.
What are they promoting? Is it all Amazon links?
If so, look at the produce price and figure out 3% of that. That's your commission.
There will be other affiliate networks and partnerships that pay more, but that's a good baseline to establish.
Once you know that, you can do some math with some basic assumptions.
Traffic Potential (TP) = how many people are likely to visit your post in a month if you rank #1.
Take Rate (TR) = the percentage of people who click an aff link after visiting your site. Usually around 40% on high-intent pages
Conversion Rate (CvR) = the percentage of people who actually buy the product after landing on the sales page. Usually around 10% if using Amazon
Commission ($) = the amount of money you actually make (product cost * commission rate)
Now, the formula:
(TP * TR) * (CvR) * $ = Affiliate $ Potential/month
But that's not all.
You can also make money based on display ads.
The RPMs (revenue per mille, or 1,000 visitors) vary based on the niche.
News and gossip aren't going to pay as much as something like high-end appliances.
Because of this, I usually start my research with an assumption of $25 RPMs which is pretty conservative.
The formula for that:
(TP/1000) * RPM = Display Ad $ Potential/month
You can now add those together to get an idea of how much you'll make on a given keyword.
Now add a bunch of keywords from the niche (not quite keyword research yet, but get a ballpark idea of what's out there) and you'll know about how much the earning potential is per month.
It would look something like this (tried squeezing it into 1 screenshot):
At this point, you know how much you like it and how much money it can potentially make.
This will make it much easier to choose which niche to start with and give you a clear path to work towards.
Hope it helps. Lmk if you need any help.](https://pbs.twimg.com/media/GARP7AdXYAA1XHZ.png)
@pokeefe1 Paul. What’s the deal with Solomon? Is he a starter eventually ? Who does he replace ?
@100sOfCustomers How do someone grow the business and find new clients ?
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@JamesPearceLFC Average opposition?
Bad customer service @TMobile. Second time this year. Sweet talking people but... Took insurance on phone #assurant. Been paying premium for months. Now getting a runaround. Multiple calls.Need to take my business elsewhere
#TMobile @TMobileHelp #TmobileBusiness
#SmallBusiness
@HollyShand The anti Qatar Rhetoric is going out of hand. If u can’t trust the refs (EPL, LaLiga etc) then it’s fair to question every decision of ur club games. They can be bought.
@ValKatayev We are being overtly critical. Dubai made a case out their success as a hub first and now a destination. The next was either Saudi Arabia or other big middle eastern countries. Qatar just gambled and put themselves on the map. Watch out for the future growth.
@fplchancer It’s not a contradicting situation. They both can happen. Also it’s a function of % chance that ur country or club can win title :) country for me!
@realEstateTrent Yes it’s true
@shwnhll Yes for Newbie - definitely yes
@saintvienna Best advice !
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