Anthony Cantelmo

Digital Marketing & E-commerce nerd. Husband, father to 4 kids, love cigars, love life. #fearthebeard (FTB)

[Anthony Cantelmo @FTB_Anthony]

#truth love smoking a cigar and getting into my productivity zone.

[Henri Wolf @HenritheWolf]

The most addictive, dangerous, yet misunderstood substance in the world:

Nicotine.

Elite athletes & performers have abused its benefits for decades.

Here’s what nicotine is, what it does to your brain, and how you can consume it without risking death (backed by science):

[Anthony Cantelmo @FTB_Anthony]

@GuntherEagleman 👍

[Anthony Cantelmo @FTB_Anthony]

@ScottPresler Thank you, Scott, for your tireless efforts! You're a Rockstar brother!

[Anthony Cantelmo @FTB_Anthony]

There is a lot of truth to this and one of the reasons agencies can drive me bonkers sometimes. Lol

[John James @adoseofjohn]

CEO- We spend all this money with a top-tier advertising agency and it didn't do anything
Me - Watch this

[Anthony Cantelmo @FTB_Anthony]

@TaylorHoliday Same, honestly thought it might be lingering effects of crowds trike stuff earlier in the week. We had payment stuff that got messed up due to being on a vulnerable server.

[Anthony Cantelmo @FTB_Anthony]

@elonmuskTN Yes

[Barry Schwartz @rustybrick]

Google's @methode said you should really stop letting Googlebot crawl your action URLs (buy, add to cart, subscribe, etc) https://t.co/MJntemXDUZ

[Anthony Cantelmo @FTB_Anthony]

This is #accurate 😆

[Cyrus SEO @CyrusShepard]

Google: You made this?

[Neil Patel @neilpatel]

5 GPTs That Are Game-Changing For Marketers

There are custom versions of ChatGPT that can make your life easier as a marketer.

Here are 5 worth checking out:

1. Humanizer PRO - Writes text like a human, avoiding AI detection most of the time.

This tool humanizes your content while maintaining your content’s meaning and quality.

2. Fully SEO Optimized Article including FAQs – This GPT helps ensure your content isn’t plagiarized and optimized for search engines.

It helps create 1500-word articles with FAQs and where the meta tags and content are optimized for the right keywords.

3. ScholarAI – if you want your content to contain data and stats look no further.

It analyzes over 200 million research papers and books. It helps come up with new hypotheses, tables, and figures.

4. DesignerGPT – if you need a website or a landing page. This can create one on the fly.

Some of the designs look better than what you see humans create.

5. Professional Coder (Auto programming) – if you want to create free tools, this is the perfect GPT.

Giving away free tools is a great way to get more traffic. Just look at what I did with Ubersuggest and Answer the Public.

[Anthony Cantelmo @FTB_Anthony]

Great post for the #seo folk out there!

[Neil Patel @neilpatel]

New Data: Here’s what you need to change in your B2C SEO strategy for 2024

We have a database of over 1 million websites where we have analytical data.

And we track over 7 billion keywords between Ubersuggest and Answer the Public.

For B2C sites, we have noticed some new trends that will affect how you should adjust your SEO strategy.

Trend #1: Keywords with “best” or “top” are converting higher than ever even though they aren’t driving much more traffic.

You’ve seen those listicles… you know the web pages that list the best toaster ovens or top 10 e-bikes?

Here’s how much more they are converting compared to before.

Trend #2: Pages with 151 or more reviews generate much more organic traffic.

Now this doesn’t mean you need 151 or more reviews to get organic traffic or generate sales.

But we did see pages that had 151 plus reviews of their products generate substantially more SEO traffic.

Encourage reviews. It really does help. Especially if the reviews are good.

Trend #3: Having your product listed on Amazon creates more website sales.

A lot of people hate Amazon.

They say they charge too high of fees.

But what people forget about is all the money Amazon spent on marketing to help generate those sales for you.

Now when we looked at what happened to websites that never had their products listed on Amazon and then they listed them… their website sales did drop at the beginning.

In which people purchased on Amazon as it was more convenient for them.

But over time, their website sales and Amazon sales grew.

People found out about the product through Amazon and a percentage of them purchased on the website due to a promo or by being involved in that business’s community (social media or blog).

Check out the data:

If you have a product, consider listing it on all marketplaces… eBay, Walmart, Amazon, and anywhere else your customers may be.

It will help grow your brand and overall sales.

Trend 4: Ultra long-tail keywords are driving the largest chunk of sales.

When you look at a website’s traffic it typically comes from long-tail keywords.

But most of these keywords tend to be 3, 4, or even 5 words in length.

We are seeing a new trend, where keywords that are 7 or more words in length are starting to make up a big chunk of the conversions and revenue.

They typically don’t drive the most traffic, but revenue tends to be much higher.

Just look at the data from 2022 versus 2023.

Start targeting longer tail keywords. You can find a lot of them using tools like Answer The Public and Ubersuggest.

[Cyrus SEO @CyrusShepard]

Things I wish SEOs stopped saying:

• Speed isn't important because slow sites rank
• E-E-A-T isn't real because sites with bad E-E-A-T rank
• Good content isn't a thing because bad content ranks

IDK, maybe that's why we call them Ranking "Signals" and not "Rules" ¯\_(ツ)_/¯

[missmedusa @miss_medusa1]

@MattWalshBlog @imbrettcooper @DailyWireNews @benshapiro

You guys should take a look at this case in AZ about a woman who has used pregnancy and abortions to try and have a man enter in a relationship with her. He said no, she took him to court.

[missmedusa @miss_medusa1]

@DatelineNBC @ClaytonsJustice @stoolpresidente @DailyWireNews @ChicksInTheOff @azfamily

#justiceforclayton

[FrenchChalet @Frenchchalet]

@F5Melanie @ClaytonsJustice @theboyscastpod @CandaceOwensPod @realDailyWire @Timcast @MattWalshShow @hulu @DNealz @ClaytonEchard @RebeccaJarvis Would love to see this!!! Clayton needs to be spotlighted for how well he has handled this horrific situation!

[melanie @F5Melanie]

Bachelor Clayton's Accuser COULD WIN With WILD NEW COURT DOCS! https://t.co/Npw32UcUNJ via @YouTube @DNealz latest update on #janedoe & her latest court filings through @maricopacounty court. @ClaytonEchard @ClaytonsJustice @ABC #claytonechard

[Anthony Cantelmo @FTB_Anthony]

@AmandaMGoetz @DixxonFlannelCo

[Anthony Cantelmo @FTB_Anthony]

Great session at #BrightonSEO

[Google SearchLiaison @searchliaison]

Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…

[Kristine (@schachin on Threads) 🇺🇦 @schachin]

From Danny Sullivan's Q&A
#Google doesn't ..
+ Use authors
+ Know who your experts are

They don't use these to rank your pages.

And ..
+ Generating pure AI pages in bulk for ranking = spam

And more on #Search ...

Thank you @searchliaison for clarifying these.

#SEO

1/

[Search Engine Land @sengineland]

7 must-see Google Search ranking documents in antitrust trial exhibits via @MrDannyGoodwin https://t.co/hSA7CCjNeW

[Anthony Cantelmo @FTB_Anthony]

💯 on this! The rampant AB testing we do on site drives be bonkers as it's always creating noise and a lot of CWV issues.

[Alex @heyitsalexP]

Biggest misconceptions around testing:

👉 Testing is always good
👉 More tests = more value
👉 A winner today will be a winner 6 months from now
👉 A stat sig winner for small sample sizes is actually a winner
👉 Isolating the variable = understanding why it worked