๐ ๐๐ซ๐๐๐จ๐ฆ๐๐ฉ๐ ๐ช๐๐๐๐ก๐๐ฅ: ๐๐๐๐๐ฟ๐ฒ ๐ก๐ฒ๐๐๐ฟ๐ผ๐ผ๐บ๐ ๐ฆ๐๐๐ฑ๐ ๐ฎ๐ฌ๐ฎ๐ฒ
๐ญ ๐๐๐น๐ | ๐ฏ๐ฝ๐บ ๐๐ฆ๐ง / ๐ญ๐ญ๐ฎ๐บ ๐๐ฆ๐ง
๐ช๐ต๐ฎ๐ ๐๐ถ๐น๐น ๐ฑ๐ถ๐๐๐ถ๐ป๐ด๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ป๐ฒ๐๐๐ฟ๐ผ๐ผ๐บ๐ ๐๐ต๐ฎ๐ ๐๐ต๐ฟ๐ถ๐๐ฒ ๐ถ๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ ๐ฎ๐ต๐ฒ๐ฎ๐ฑ?
Join us for an exclusive webinar exploring the findings of the ๐๐๐๐๐ฟ๐ฒ ๐ก๐ฒ๐๐๐ฟ๐ผ๐ผ๐บ๐ ๐ฆ๐๐๐ฑ๐ ๐ฎ๐ฌ๐ฎ๐ฒ, a landmark research report created in partnership with WAN-IFRA, the World Association of News Publishers, and supported by Arc XP.
Drawing on insights from ๐ฐ๐ฐ๐ด ๐ป๐ฒ๐๐๐ฟ๐ผ๐ผ๐บ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ด๐ฒ ๐ฐ๐ผ๐๐ป๐๐ฟ๐ถ๐ฒ๐, the study reveals how news organisations are adapting to changing audience behaviours, emerging technologies and growing commercial pressures -ย and identifies the critical gaps that could hold them back.
๐๐๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ฒ๐๐๐ถ๐ผ๐ป, ๐๐ฒ'๐น๐น ๐ฒ๐ ๐ฝ๐น๐ผ๐ฟ๐ฒ:
๐น The key findings shaping the future direction of the news industry
๐น The four critical gaps in Strategy, Audience Trust, Capability and Skills
๐น Why audience engagement is becoming a defining strategic priority
๐น What's preventing wider AI adoption across news organisations
๐น Practical lessons from organisations successfully aligning editorial strategy, audience needs and newsroom capabilities
๐๏ธ ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐ฎ๐ป๐ป๐ผ๐๐ป๐ฐ๐ฒ๐ฑ ๐๐ผ๐ผ๐ป.
Whether you're leading editorial, product, audience or transformation initiatives, this webinar will provide practical insights and benchmarks to help your organisation prepare for what's next.
๐ฅ๐ฒ๐ด๐ถ๐๐๐ฒ๐ฟ ๐ต๐ฒ๐ฟ๐ฒ ๐ https://t.co/4QyeDxQZyS
#FutureNewsrooms #NewsroomTransformation #AIInMedia #AudienceEngagement #MediaInnovation #Journalism
๐ฃ๏ธ FT Strategies Director Lisa MacLeod will be speaking today at Arc XP ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ผ๐ป๐ฑ๐ผ๐ป.
The event brings together senior media leaders to discuss practical strategies for building sustainable revenue, growing subscriptions and strengthening audience relationships in a rapidly changing market.
Lisa will speak on โ๐ ๐ก๐ฒ๐ ๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฃ๐ผ๐๐-๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐๐ฟ๐ฎโ, exploring how media organisations can adapt as traditional traffic-driven growth models come under increasing pressure.
The session will examine the structural changes required to build sustainable, high-value audience relationships, from leveraging first-party data and dynamic paywalls to strengthening audience engagement and operational efficiency. Attendees will gain practical insights into how publishers can build more resilient, self-sustaining revenue ecosystems in a rapidly evolving media landscape.
๐ฉ๐ถ๐ฒ๐ ๐๐ต๐ฒ ๐ฒ๐๐ฒ๐ป๐ ๐ https://t.co/Xo0DCbdDhG
If you're attending the event and would like to meet with us, please DM Lisa MacLeod. We look forward to seeing you there!
#ArcXPConnect #ReaderRevenue #AudienceEngagement #DigitalTransformation #MediaInnovation
FT Strategies Director Adriana Whiteley is speaking today at ๐๐ ๐ฝ๐ผ๐ป๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ฎ๐ฌ๐ฎ๐ฒ: ๐๐ด๐ฒ ๐ผ๐ณ ๐๐.
Adriana will present ๐ช๐ต๐ฒ๐ป ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ฒ๐ฐ๐ผ๐บ๐ฒ๐ ๐ฎ ๐๐ฎ๐๐ฎ ๐๐ฒ๐ฟ๐ถ๐๐ฎ๐๐ถ๐๐ฒ: ๐๐, ๐ง๐ฟ๐๐๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป, exploring how AI is reshaping the creation, distribution and consumption of information, and why provenance, editorial control and trust remain critical as publishing evolves towards content as a service.
She will also join the panel discussion ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ถ๐ป ๐๐ต๐ฒ ๐๐ด๐ฒ ๐ผ๐ณ ๐๐: ๐ง๐ฟ๐๐๐, ๐๐ป๐๐ฒ๐ด๐ฟ๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฅ๐ผ๐ฎ๐ฑ ๐๐ต๐ฒ๐ฎ๐ฑ, alongside:
๐น Dow Jones VP Business & Content Strategy Joanna Appleton
๐น MT Newswires Founder & CEO Brooks McFeely
๐ฌ Moderated by RavenPack CEO & Co-founder Armando Gonzalez
The discussion will examine how publishers and content providers are protecting editorial standards and maintaining audience trust while adapting to a world where AI increasingly sits between information and its end users.
If you're attending the event and would like to meet with us, please DM Adriana Whiteley. We look forward to seeing you there!
#Exponential2026 #AIInMedia #FinancialInformation #TrustedContent #MediaInnovation
๐จ ๐๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐, ๐๐ต๐ฎ๐ ๐๐๐ฝ๐ฒ ๐ผ๐ณ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ถ๐น๐น ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐๐ฟ๐๐ถ๐๐ฒ?
Adriana Menezes Whiteley introduces an FT Strategies framework that helps publishers assess their resilience based on two critical dimensions:
๐น Content Replicability - how easily content can be reproduced or substituted by AI
๐น Platform Defensibility - the strength of audience relationships, workflows and proprietary value
The article outlines four emerging archetypes for content businesses in an AI-driven ecosystem:
๐น The Wire - volume-driven content that is highly replicable and weakly defensible
๐น The Column - distinctive voices that rely on borrowed audiences
๐น The Club - trusted, exclusive brands with strong audience relationships
๐น The Terminal - highly defensible products delivering critical information tailored to user needs
As AI reshapes discovery, distribution and content creation, publishers must evaluate where their businesses sit today and how they can strengthen their position for long-term resilience.
๐๐ ๐ฝ๐น๐ผ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ ๐ฎ๐ป๐ฑ ๐ฎ๐๐๐ฒ๐๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ถ๐๐ ๐ https://t.co/JlnMMY3LgD
FT Strategiesโ AI Resilience Sprint has been designed to help publishers assess their exposure to AI, prioritise the most critical risks and opportunities, and define a clear plan for building a more resilient content and product strategy.
๐๐ฒ๐ ๐ถ๐ป ๐๐ผ๐๐ฐ๐ต to explore how our targeted, high-impact sprints can support your organisation ๐ https://t.co/Bt8USHszMP
#AIinMedia #DigitalPublishing #ContentStrategy #MediaInnovation
๐ก ๐ช๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ ๐ฎ ๐ณ๐๐๐๐ฟ๐ฒ-๐ณ๐ถ๐ ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ผ๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐น๐ผ๐ผ๐ธ ๐น๐ถ๐ธ๐ฒ?
In Part 2 of our latest article series,we explore the role of a Target Operating Model in helping media organisations align teams, workflows, governance and decision-making with their strategic priorities.
๐๐ฒ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ:
๐น Why operating model design plays a critical role in organisational effectiveness
๐น How cross-functional collaboration can improve alignment and agility
๐น Why governance and workflows are essential for successful execution
๐น How clearly defined responsibilities can support more effective decision-making
For media organisations, defining the right strategy is only part of the challenge - success also depends on building an operating model that can deliver it effectively.
๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ written by Alexandra Terizakis ๐ https://t.co/Tjt3obJQ2p
๐ฅ๐ฒ๐ฎ๐ฑ ๐ฝ๐ฎ๐ฟ๐ ๐ญ ๐ต๐ฒ๐ฟ๐ฒ ๐ https://t.co/NBDXNC8MU2
#MediaStrategy #OperatingModel #OperationalTransformation
๐ก ๐ ๐๐๐ฟ๐ผ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐บ๐ฒ๐ฎ๐ป๐ ๐น๐ถ๐๐๐น๐ฒ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฎ๐ป ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐บ๐ผ๐ฑ๐ฒ๐น ๐๐ต๐ฎ๐ ๐ฐ๐ฎ๐ป ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ ๐ถ๐.
In Part 1 of our latest article series, we explore how publishers can leverage a Target Operating Model to bridge the gap between strategic ambition and day-to-day execution, and explain why this approach is essential for driving sustainable transformation in media organisations.
๐๐ฒ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ:
๐น Why organisational strategy alone is not enough to drive change
๐นHow a Target Operating Model creates alignment across editorial, product, commercial and technology functions
๐น Why governance, workflows and incentives play a critical role in successful execution
๐น How clearly defined responsibilities and cross-functional collaboration can improve agility and alignment
For publishers navigating digital transformation, the challenge is not just defining the right strategy, but building an organisation capable of delivering it consistently.
๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐ https://t.co/3f6zVk6hBR
๐ฅ๐ฒ๐ฎ๐ฑ ๐ฝ๐ฎ๐ฟ๐ ๐ฎ ๐ต๐ฒ๐ฟ๐ฒ ๐https://t.co/CPrKiirV5Z
#MediaStrategy #OperatingModel #OperationalTransformation
๐ฃ๏ธ FT Strategies Senior Manager Aliya Itzkowitz will be speaking at ๐ ๐ผ๐ป๐ฒ๐๐ถ๐๐ถ๐ป๐ด ๐๐ฎ๐ by Flashes & Flames and Media Voices tomorrow.
At 11:45, Aliya will join the panel discussion โ๐ช๐ต๐ฎ๐ ๐๐ถ๐น๐น ๐๐ ๐บ๐ฒ๐ฎ๐ป ๐๐ผ ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ, ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐ ๐ฎ๐ป๐ฑ ๐ด๐ฟ๐ผ๐๐๐ต?โ, exploring how B2B companies can build, protect and monetise proprietary information and relationships in the age of AI.
On the panel with Aliya are:
๐น LexisNexis Risk Solutions Director of Data Ecosystem Manca Vitorino
๐น With Intelligence Founder Charlie Teviot
๐น Informa Festivals Chief Digital Officer Amin Mrini
๐ฌ Moderated by AgriBriefing Co-founder and former CEO Rory Brown
Also attending the event will be Financial Times Chief Strategy & Development Officer Nick Fallon and FT Strategies Director Adriana Whiteley.
If youโre attending the event and would like to meet with us, please DM Aliya Itzkowitz or Adriana Whiteley. We look forward to seeing you there!
#B2BMedia #DigitalTransformation #AILeadership #FutureOfMedia
๐จ ๐๐ผ๐ ๐ฟ๐ฒ๐๐ถ๐น๐ถ๐ฒ๐ป๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐?
As generative AI reshapes how content is created, distributed and consumed, publishers must rethink what makes their businesses defensible and differentiated.
In our latest article, FT Strategies Director Adriana Menezes Whiteley introduces an ๐๐ ๐๐ฉ๐ง๐๐ฉ๐๐๐๐๐จ ๐๐ง๐๐ข๐๐ฌ๐ค๐ง๐ designed to help publishers assess their resilience across ๐ฉ๐ฌ๐ค ๐๐ง๐๐ฉ๐๐๐๐ก ๐๐๐ข๐๐ฃ๐จ๐๐ค๐ฃ๐จ:
๐น๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐๐ฒ๐ณ๐ฒ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐: how strong your audience relationships, workflows and distribution advantages are
๐น๐๐ ๐ฅ๐ฒ๐ฝ๐น๐ถ๐ฐ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐: how difficult your content and value proposition are to replicate in an AI-enabled ecosystem
๐๐ฒ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ:
๐น Why trust, exclusivity and strong audience relationships are becoming increasingly valuable differentiators
๐น How embedded workflows, community effects and structural utility can strengthen platform defensibility
๐น Why certain types of content are more vulnerable to AI replication than others
๐น How publishers can identify risks and opportunities within their existing business models
The article helps publishers evaluate where they are most exposed and where they can build stronger long-term resilience.
๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐ https://t.co/HYDFCXjcjf
FT Strategiesโ ๐๐ ๐ฅ๐ฒ๐๐ถ๐น๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐ has been designed to help publishers assess their exposure to AI, prioritise the most critical risks and opportunities, and define a clear plan for building a more resilient content and product strategy.
Learn more and get in touch to explore how our targeted, high-impact sprints can support your organisation. ๐ https://t.co/GaCDa0TVrg
#AIinMedia #DigitalPublishing #ContentStrategy #MediaInnovation
๐ The FT Strategies team are excited to be part of the International News Media Association (INMA) ๐ช๐ผ๐ฟ๐น๐ฑ ๐๐ผ๐ป๐ด๐ฟ๐ฒ๐๐ ๐ผ๐ณ ๐ก๐ฒ๐๐ ๐ ๐ฒ๐ฑ๐ถ๐ฎ, kicking off this morning in Berlin.
Lisa MacLeod will be presenting our Next Gen News research at the ๐ฌ๐ผ๐๐ป๐ด ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐ฆ๐ฒ๐บ๐ถ๐ป๐ฎ๐ฟ on Friday, exploring how publishers can better engage younger audiences and adapt their content, products and strategies to meet evolving consumption habits.
Learn more about Next Gen News here ๐ https://t.co/bY7oyl7uaX
Learn more about the Young Audiences Seminar here ๐ https://t.co/kjiWBcy96F
#INMA #WorldCongress #YoungAudiences #MediaInnovation
๐ฃ๏ธ FT Strategies Director Adriana Menezes Whiteley and Senior Manager Aliya Itzkowitz will be speaking at the ๐ฃ๐ฃ๐ ๐๐ฒ๐๐๐ถ๐๐ฎ๐น next week, taking place on 6 May.
Adriana will speak alongside Sanjeeta Patel, Director of Marketing at LexisNexis, on โ๐ง๐ต๐ฒ ๐๐ ๐๐ต๐ถ๐ณ๐: ๐๐ต๐ฎ๐ ๐ถ๐ ๐บ๐ฒ๐ฎ๐ป๐ ๐ณ๐ผ๐ฟ ๐๐ฎ๐ ๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป ๐บ๐ผ๐ฑ๐ฒ๐น๐โ. They will discuss how publishers can future-proof their enterprise strategy in a rapidly changing market, with a focus on best practice for acquiring, retaining and growing enterprise customers.
Adriana and Aliya will also host the roundtable โ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐๐: ๐๐ต๐ฎ๐ ๐๐ผ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐, ๐๐ต๐ฎ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ, ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ผ ๐ด๐ถ๐๐ฒ ๐ฎ๐๐ฎ๐โ, which will explore how publishers can navigate the increasing pressure from generative AI on content, traffic and commercial models.
The session will consider how organisations can safeguard the value of their editorial assets, develop differentiated products and experiences, and build strategies to ensure journalism remains a high-value, defensible proposition in an AI-driven landscape.
If youโre attending the event and would like to meet with us, please DM Adriana Menezes Whiteley or Aliya Itzkowitz. We look forward to seeing you there!
#PPAFestival #AIInMedia #MediaInnovation #FutureOfNews
๐ก AI in publishing is not a one-size-fits-all solution. It is driven by a growing ecosystem of specialised ๐๐ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐, each created to address different challenges across the newsroom and beyond.
From data collection and analysis to content verification and workflow automation, understanding how AI engines connect these underlying AI technologies is becoming essential for publishers seeking to increase impact and efficiency.
In our recent article, ๐๐ฒ ๐ฒ๐ ๐ฎ๐บ๐ถ๐ป๐ฒ ๐๐ต๐ฒ ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ผ๐ณ ๐๐ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐, providing a practical overview of the various types currently shaping the industry and exploring how they support editorial, product and commercial priorities.
The article also explains the fundamentals ๐ต๐ผ๐ ๐๐ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ ๐๐ผ๐ฟ๐ธ and ๐๐ต๐ ๐ป๐ฒ๐๐ ๐ฝ๐๐ฏ๐น๐ถ๐๐ต๐ฒ๐ฟ๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฝ๐ฎ๐ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ต๐ฒ๐บ.
Read the article ๐https://t.co/l9hwxWJ0Xi
#AI #ArtificialIntelligence #NewsMedia #Publishing #DigitalTransformation #MediaInnovation
๐ค Our recent insights and case studies clearly show that publishers who successfully convert anonymous audiences into known users benefit from greater engagement, richer data and more sustainable revenue.
Recommended reading:
๐น ๐ช๐ต๐ ๐ฟ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ณ๐ฎ๐ถ๐น
Read the article: https://t.co/KT41RHQaLj
- Many publishers still treat registration as a tactical add-on. However, without a clear value exchange, robust onboarding and continual optimisation, these strategies fail to deliver meaningful growth.
๐น ๐ง๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐ฅ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป: ๐๐ฟ๐ผ๐บ ๐๐ป๐ผ๐ป๐๐บ๐ผ๐๐ ๐๐ผ ๐๐ป๐ผ๐๐ป ๐จ๐๐ฒ๐ฟ๐
Explore the report: https://t.co/gCagwmdOQD
- As subscription growth plateaus, registration has emerged as a critical driver, helping publishers build direct relationships, deepen engagement and accelerate the path to subscription.
๐น ๐๐ผ๐ ๐๐ต๐ฒ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ง๐ถ๐บ๐ฒ๐โ ๐ฟ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ ๐ฎ๐ป๐ผ๐ป๐๐บ๐ผ๐๐ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐ถ๐ป๐๐ผ ๐ฟ๐ฒ๐ฐ๐๐ฟ๐ฟ๐ถ๐ป๐ด ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ
Read the case study: https://t.co/4xVYFKbXzQ
- The Financial Times' approach demonstrates what is possible when registration is treated as a product:
โข Registered users converted 3โ40x more than anonymous users
โข Increased ARPU and advertiser value
โข A scalable foundation for recurring revenue
At FT Strategies, we help publishers design and optimise user journeys, from registration through to subscription, engagement and retention, using data-driven insight and proven methodologies.
๐๐ฒ๐ฎ๐ฟ๐ป ๐บ๐ผ๐ฟ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐ผ๐๐ฟ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป ๐๐ฟ๐ผ๐๐๐ต & ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐
https://t.co/HzudjnhMst
#DigitalSubscriptions #MediaGrowth #RegistrationStrategy #Publishing #FirstPartyData
๐ฃ๏ธ FT Strategies Principal Alexandra Terizakis will be speaking at Marfeelโs webinar, ๐๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป ๐๐ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: ๐ช๐ต๐ฎ๐ ๐ฆ๐ต๐ผ๐๐น๐ฑ ๐ฃ๐๐ฏ๐น๐ถ๐๐ต๐ฒ๐ฟ๐ ๐ฃ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐๐ฒ ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฒ?, on 27 April.
The session will explore how publishers are rethinking growth strategies amid increasing volatility in referral sources, algorithm shifts and evolving audience behaviour - shifting focus from pure acquisition to deeper engagement, loyalty and long-term sustainability.
Alexandra will be part of a panel discussion, bringing fresh industry data and benchmarks to share practical perspectives on how publishers can strike the right balance in a rapidly evolving landscape.
Register now ๐ https://t.co/OI7aQt4oWZ
#Webinar #AudienceEngagement #DigitalStrategy #MediaInnovation
Reaching the next generation of audiences is no longer optional; itโs both a commercial and editorial imperative.
As highlighted in ๐ก๐ฒ๐ ๐ ๐๐ฒ๐ป ๐ก๐ฒ๐๐ ๐ฎ (research by FT Strategies & Northwestern Universityโs Knight Lab), younger audiences have fundamentally different expectations for format, tone and trust. Meeting these expectations requires more than surface-level change, as it calls for a rethink of how journalism is created, distributed and experienced.
Our ๐ก๐ฒ๐ ๐ ๐๐ฒ๐ป ๐ก๐ฒ๐๐(๐ฟ๐ผ๐ผ๐บ) ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐๐ฒ๐ฟ๐ถ๐ฒ๐ transforms these insights into practical steps for newsrooms:
1๏ธโฃ ๐ฃ๐ฎ๐ฟ๐ ๐ญ: ๐ช๐ต๐ ๐๐ผ๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฑ๐ฒ๐ ๐ผ๐ณ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐, ๐ป๐ผ๐ ๐๐ฒ๐ป ๐ญ
https://t.co/tjGr7MlYMI
- Move beyond broad generational labels to focus on audience mindsets, helping publishers tailor content, formats and metrics to how people actually engage with news.
2๏ธโฃ ๐ฃ๐ฎ๐ฟ๐ ๐ฎ: ๐๐ผ๐ ๐๐ผ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐ฎ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐-๐ณ๐ถ๐ฟ๐๐ ๐ป๐ฒ๐๐๐ฟ๐ผ๐ผ๐บ ๐ฏ๐ ๐ฟ๐ฒ๐๐ฒ๐ฟ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ท๐ผ๐๐ฟ๐ป๐ฎ๐น๐ถ๐๐บ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐
https://t.co/G2NRl3L24o
- Explore how reversing the traditional journalism process, starting with distribution, enables content to travel more effectively across platforms and reach audiences where they already are.
3๏ธโฃ ๐ฃ๐ฎ๐ฟ๐ ๐ฏ: ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฟ๐๐๐ ๐ฏ๐ ๐๐ต๐ผ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐๐ผ๐ฟ๐ธ
https://t.co/zozzY9yc8l
- Discover why transparency in sourcing, methodology and editorial decision-making is becoming essential to building credibility in a fragmented, AI-influenced landscape.
If youโre questioning whether your newsroom model truly reflects how audiences consume news today, this series provides a clear starting point.
#NextGenNews #DigitalJournalism #MediaStrategy #AudienceEngagement
๐ฃ๏ธ FT Strategies Director Adriana Whiteley will be speaking at the Renewd ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ ๐ฅ๐ผ๐๐ป๐ฑ๐๐ฎ๐ฏ๐น๐ฒ ๐๐ถ๐๐ฐ๐๐๐๐ถ๐ผ๐ป today.
The roundtable, titled '๐ฃ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฎ๐น ๐๐ ๐ง๐ต๐ฎ๐ ๐๐ฐ๐๐๐ฎ๐น๐น๐ ๐ฃ๐ฎ๐๐', will focus on helping organisations move beyond experimentation to implement AI that delivers real commercial value.
The session will go beyond theory to showcase practical implementation, featuring case studies, live demos and candid roundtable conversations.
Adriana will be speaking alongside Clare Bolton, Chief Content Officer at Law Business Research and Liz Garbutt, Head of Digital Publications at GlobalData.
If youโre attending the event and would like to meet with us, please DM Adriana Whiteley. We look forward to seeing you there!
View the event ๐ https://t.co/kuPGXAQ0vK
#AIInMedia #MediaInnovation #DigitalTransformation
๐ฃ๏ธ FT Strategies Director Adriana Menezes Whiteley and Senior Manager Aliya Itzkowitz will be speaking tomorrow at ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ง๐ฟ๐ฒ๐ป๐ฑ๐, hosted by Press Gazette in London.
Adriana will join the panel discussion โ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐๐: ๐๐ต๐ฎ๐ ๐๐ผ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐, ๐๐ต๐ฎ๐ ๐๐ผ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ, ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ผ ๐ด๐ถ๐๐ฒ ๐ฎ๐๐ฎ๐,โ which examines how generative AI pressures publishersโ economics by driving content commodification and threatening traditional traffic sources.
Adriana will be joined on the panel by:
๐น Peter Archer, Director, Generative AI, BBC
๐น Caspar Llewellyn Smith, Chief AI Officer, Guardian News & Media
๐น Karyn Fleeting, Delivery Director, Reach plc
๐น Charlotte Tobitt, UK Editor, Press Gazette
Adriana and Aliya will also host a roundtable discussing ๐๐ต๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ ๐ฐ๐ฎ๐ป ๐๐๐ฟ๐ป ๐ฑ๐๐๐๐ ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ ๐ถ๐ป๐๐ผ ๐ฑ๐ฎ๐๐ฎ ๐ด๐ผ๐น๐ฑ๐บ๐ถ๐ป๐ฒ๐. As generative AI unlocks new ways to package, distribute and monetise information, publishers are experimenting with enterprise APIs, RAG licensing and conversational tools that breathe new life into deep content archives. The discussion will cover how participants balance licensing trusted content to third-party LLMs versus building proprietary, walled-garden experiences for their own audiences.
๐ฉ๐ถ๐ฒ๐ ๐๐ต๐ฒ ๐ฒ๐๐ฒ๐ป๐ ๐ https://t.co/KED2LnEk4r
We hope to see you there!
๐ฅ Catch up on the ๐น๐ฎ๐๐ฒ๐๐ ๐๐ฒ๐ฏ๐ถ๐ป๐ฎ๐ฟ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ง ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐, featuring insights from our expert guest speakers, ๐ฎ๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐น๐ฒ ๐ณ๐ผ๐ฟ ๐๐ผ๐ ๐๐ผ ๐๐ฎ๐๐ฐ๐ต ๐ผ๐ป ๐ฑ๐ฒ๐บ๐ฎ๐ป๐ฑ.
โถ๏ธ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ฉ๐ฎ๐น๐๐ฒ ๐ณ๐ผ๐ฟ ๐ฎ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐๐๐๐๐ฟ๐ฒ
Explore the key findings from our research report, The Local News Playbook, developed in partnership with the Knight Foundation. Through real-world examples and practical frameworks, our expert panel explores the organisational models, audience strategies and revenue approaches that are helping local news organisations strengthen resilience.
https://t.co/eofOisaRHS
โถ๏ธ ๐ก๐ฒ๐ ๐ ๐๐ฒ๐ป ๐ก๐ฒ๐๐ ๐ฎ
Hear from the authors of the Next Gen News 2 report and emerging news producers as they explore innovative ways to engage with younger audiences. The speakers will discuss the expanded Modes of Engagement framework and how audiences navigate their frequent news consumption amid information overload.
https://t.co/ONSkACOl9d
Thank you to all our speakers: George Adelman, Lamberto Lambertini, Angilee Shah, Cheryl Phillips, Jeremy Gilbert, Oluwadunsin S. and Tai Nalon
#Publishing #NewsroomTransformation #MediaStrategy
๐ AI is rapidly reshaping how audiences discover and consume news, but what happens behind the scenes is often less well understood.
Our latest article breaks down ๐ผ๐ ๐๐ฃ๐๐๐ฃ๐๐จ: the systems orchestrating how tools like LLMs actually work in practice. They act as the control room, directing multiple AI components to deliver more effective, tailored outputs.
For publishers, AI engines are valuable because they can streamline internal processes, such as data collection and analysis, while also improving audience-facing functions like content verification, personalisation and recommendations.
In our latest article, we explore:
๐น What AI engines are and how they differ from standalone AI models
๐น The AI engines currently used by publishers
๐น Emerging types of AI engines that could impact publishing
๐น Where they create value across editorial, product and commercial teams
With many of these technologies still emerging and industry applications advancing quickly, a strong understanding of these foundational systems is vital for remaining competitive.
๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐ https://t.co/Sf29LbZuQu
#AI #ArtificialIntelligence #NewsMedia #Publishing #DigitalTransformation #MediaInnovation