FT Strategies

Specialist media consulting from the Financial Times

[FT Strategies @FtStrategies]

🔔 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥: 𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆 𝟮𝟬𝟮𝟲
𝟭 𝗝𝘂𝗹𝘆 | 𝟯𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟭𝗮𝗺 𝗘𝗦𝗧

𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗱𝗶𝘀𝘁𝗶𝗻𝗴𝘂𝗶𝘀𝗵 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿𝘀 𝗮𝗵𝗲𝗮𝗱?

Join us for an exclusive webinar exploring the findings of the 𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆 𝟮𝟬𝟮𝟲, a landmark research report created in partnership with WAN-IFRA, the World Association of News Publishers, and supported by Arc XP.

Drawing on insights from 𝟰𝟰𝟴 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝟴𝟲 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀, the study reveals how news organisations are adapting to changing audience behaviours, emerging technologies and growing commercial pressures -  and identifies the critical gaps that could hold them back.

𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝘄𝗲'𝗹𝗹 𝗲𝘅𝗽𝗹𝗼𝗿𝗲:
🔹 The key findings shaping the future direction of the news industry
🔹 The four critical gaps in Strategy, Audience Trust, Capability and Skills
🔹 Why audience engagement is becoming a defining strategic priority
🔹 What's preventing wider AI adoption across news organisations
🔹 Practical lessons from organisations successfully aligning editorial strategy, audience needs and newsroom capabilities

🎙️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝘀𝗼𝗼𝗻.

Whether you're leading editorial, product, audience or transformation initiatives, this webinar will provide practical insights and benchmarks to help your organisation prepare for what's next.

𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 👉 https://t.co/4QyeDxQZyS

#FutureNewsrooms #NewsroomTransformation #AIInMedia #AudienceEngagement #MediaInnovation #Journalism

[FT Strategies @FtStrategies]

🗣️ FT Strategies Director Lisa MacLeod will be speaking today at Arc XP 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗟𝗼𝗻𝗱𝗼𝗻.

The event brings together senior media leaders to discuss practical strategies for building sustainable revenue, growing subscriptions and strengthening audience relationships in a rapidly changing market.

Lisa will speak on “𝗔 𝗡𝗲𝘄 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗼𝘀𝘁-𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗘𝗿𝗮”, exploring how media organisations can adapt as traditional traffic-driven growth models come under increasing pressure.

The session will examine the structural changes required to build sustainable, high-value audience relationships, from leveraging first-party data and dynamic paywalls to strengthening audience engagement and operational efficiency. Attendees will gain practical insights into how publishers can build more resilient, self-sustaining revenue ecosystems in a rapidly evolving media landscape.

𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 👉 https://t.co/Xo0DCbdDhG

If you're attending the event and would like to meet with us, please DM Lisa MacLeod. We look forward to seeing you there!

#ArcXPConnect #ReaderRevenue #AudienceEngagement #DigitalTransformation #MediaInnovation

[FT Strategies @FtStrategies]

FT Strategies Director Adriana Whiteley is speaking today at 𝗘𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹 𝟮𝟬𝟮𝟲: 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜.

Adriana will present 𝗪𝗵𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗗𝗮𝘁𝗮 𝗗𝗲𝗿𝗶𝘃𝗮𝘁𝗶𝘃𝗲: 𝗔𝗜, 𝗧𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, exploring how AI is reshaping the creation, distribution and consumption of information, and why provenance, editorial control and trust remain critical as publishing evolves towards content as a service.

She will also join the panel discussion 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜: 𝗧𝗿𝘂𝘀𝘁, 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗥𝗼𝗮𝗱 𝗔𝗵𝗲𝗮𝗱, alongside:
🔹 Dow Jones VP Business & Content Strategy Joanna Appleton
🔹 MT Newswires Founder & CEO Brooks McFeely
💬 Moderated by RavenPack CEO & Co-founder Armando Gonzalez

The discussion will examine how publishers and content providers are protecting editorial standards and maintaining audience trust while adapting to a world where AI increasingly sits between information and its end users.

If you're attending the event and would like to meet with us, please DM Adriana Whiteley. We look forward to seeing you there!

#Exponential2026 #AIInMedia #FinancialInformation #TrustedContent #MediaInnovation

[FT Strategies @FtStrategies]

🚨 𝗜𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜, 𝘄𝗵𝗮𝘁 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝗹𝗹 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘂𝗿𝘃𝗶𝘃𝗲?

Adriana Menezes Whiteley introduces an FT Strategies framework that helps publishers assess their resilience based on two critical dimensions:

🔹 Content Replicability - how easily content can be reproduced or substituted by AI
🔹 Platform Defensibility - the strength of audience relationships, workflows and proprietary value

The article outlines four emerging archetypes for content businesses in an AI-driven ecosystem:

🔹 The Wire - volume-driven content that is highly replicable and weakly defensible
🔹 The Column - distinctive voices that rely on borrowed audiences
🔹 The Club - trusted, exclusive brands with strong audience relationships
🔹 The Terminal - highly defensible products delivering critical information tailored to user needs

As AI reshapes discovery, distribution and content creation, publishers must evaluate where their businesses sit today and how they can strengthen their position for long-term resilience.

𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗮𝘀𝘀𝗲𝘀𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗶𝘁𝘀 👉 https://t.co/JlnMMY3LgD

FT Strategies’ AI Resilience Sprint has been designed to help publishers assess their exposure to AI, prioritise the most critical risks and opportunities, and define a clear plan for building a more resilient content and product strategy.

𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 to explore how our targeted, high-impact sprints can support your organisation 👉 https://t.co/Bt8USHszMP

#AIinMedia #DigitalPublishing #ContentStrategy #MediaInnovation

[FT Strategies @FtStrategies]

💡 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲-𝗳𝗶𝘁 𝗺𝗲𝗱𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

In Part 2 of our latest article series,we explore the role of a Target Operating Model in helping media organisations align teams, workflows, governance and decision-making with their strategic priorities.

𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
🔹 Why operating model design plays a critical role in organisational effectiveness
🔹 How cross-functional collaboration can improve alignment and agility
🔹 Why governance and workflows are essential for successful execution
🔹 How clearly defined responsibilities can support more effective decision-making

For media organisations, defining the right strategy is only part of the challenge - success also depends on building an operating model that can deliver it effectively.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 written by Alexandra Terizakis 👉 https://t.co/Tjt3obJQ2p

𝗥𝗲𝗮𝗱 𝗽𝗮𝗿𝘁 𝟭 𝗵𝗲𝗿𝗲 👉 https://t.co/NBDXNC8MU2

#MediaStrategy #OperatingModel #OperationalTransformation

[FT Strategies @FtStrategies]

💡 𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗲𝗮𝗻𝘀 𝗹𝗶𝘁𝘁𝗹𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗶𝘁.

In Part 1 of our latest article series, we explore how publishers can leverage a Target Operating Model to bridge the gap between strategic ambition and day-to-day execution, and explain why this approach is essential for driving sustainable transformation in media organisations.

𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
🔹 Why organisational strategy alone is not enough to drive change
🔹How a Target Operating Model creates alignment across editorial, product, commercial and technology functions
🔹 Why governance, workflows and incentives play a critical role in successful execution
🔹 How clearly defined responsibilities and cross-functional collaboration can improve agility and alignment

For publishers navigating digital transformation, the challenge is not just defining the right strategy, but building an organisation capable of delivering it consistently.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 https://t.co/3f6zVk6hBR

𝗥𝗲𝗮𝗱 𝗽𝗮𝗿𝘁 𝟮 𝗵𝗲𝗿𝗲 👉https://t.co/CPrKiirV5Z

#MediaStrategy #OperatingModel #OperationalTransformation

[FT Strategies @FtStrategies]

🗣️ FT Strategies Senior Manager Aliya Itzkowitz will be speaking at 𝗠𝗼𝗻𝗲𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝟮𝗕 by Flashes & Flames and Media Voices tomorrow.

At 11:45, Aliya will join the panel discussion “𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗔𝗜 𝗺𝗲𝗮𝗻 𝘁𝗼 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽, 𝗽𝗿𝗼𝗳𝗶𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵?”, exploring how B2B companies can build, protect and monetise proprietary information and relationships in the age of AI.

On the panel with Aliya are:
🔹 LexisNexis Risk Solutions Director of Data Ecosystem Manca Vitorino
🔹 With Intelligence Founder Charlie Teviot
🔹 Informa Festivals Chief Digital Officer Amin Mrini
💬 Moderated by AgriBriefing Co-founder and former CEO Rory Brown

Also attending the event will be Financial Times Chief Strategy & Development Officer Nick Fallon and FT Strategies Director Adriana Whiteley.

If you’re attending the event and would like to meet with us, please DM Aliya Itzkowitz or Adriana Whiteley. We look forward to seeing you there!

#B2BMedia #DigitalTransformation #AILeadership #FutureOfMedia

[FT Strategies @FtStrategies]

🚨 𝗛𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜?

As generative AI reshapes how content is created, distributed and consumed, publishers must rethink what makes their businesses defensible and differentiated.

In our latest article, FT Strategies Director Adriana Menezes Whiteley introduces an 𝙁𝙏 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙛𝙧𝙖𝙢𝙚𝙬𝙤𝙧𝙠 designed to help publishers assess their resilience across 𝙩𝙬𝙤 𝙘𝙧𝙞𝙩𝙞𝙘𝙖𝙡 𝙙𝙞𝙢𝙚𝙣𝙨𝙞𝙤𝙣𝙨:

🔹𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗗𝗲𝗳𝗲𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: how strong your audience relationships, workflows and distribution advantages are
🔹𝗔𝗜 𝗥𝗲𝗽𝗹𝗶𝗰𝗮𝗯𝗶𝗹𝗶𝘁𝘆: how difficult your content and value proposition are to replicate in an AI-enabled ecosystem

𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
🔹 Why trust, exclusivity and strong audience relationships are becoming increasingly valuable differentiators
🔹 How embedded workflows, community effects and structural utility can strengthen platform defensibility
🔹 Why certain types of content are more vulnerable to AI replication than others
🔹 How publishers can identify risks and opportunities within their existing business models

The article helps publishers evaluate where they are most exposed and where they can build stronger long-term resilience.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 https://t.co/HYDFCXjcjf

FT Strategies’ 𝗔𝗜 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗦𝗽𝗿𝗶𝗻𝘁 has been designed to help publishers assess their exposure to AI, prioritise the most critical risks and opportunities, and define a clear plan for building a more resilient content and product strategy.

Learn more and get in touch to explore how our targeted, high-impact sprints can support your organisation. 👉 https://t.co/GaCDa0TVrg

#AIinMedia #DigitalPublishing #ContentStrategy #MediaInnovation

[FT Strategies @FtStrategies]

🌍 The FT Strategies team are excited to be part of the International News Media Association (INMA) 𝗪𝗼𝗿𝗹𝗱 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝘀 𝗼𝗳 𝗡𝗲𝘄𝘀 𝗠𝗲𝗱𝗶𝗮, kicking off this morning in Berlin.

Lisa MacLeod will be presenting our Next Gen News research at the 𝗬𝗼𝘂𝗻𝗴 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗦𝗲𝗺𝗶𝗻𝗮𝗿 on Friday, exploring how publishers can better engage younger audiences and adapt their content, products and strategies to meet evolving consumption habits.

Learn more about Next Gen News here 👉 https://t.co/bY7oyl7uaX
Learn more about the Young Audiences Seminar here 👉 https://t.co/kjiWBcy96F

#INMA #WorldCongress #YoungAudiences #MediaInnovation

[FT Strategies @FtStrategies]

🗣️ FT Strategies Director Adriana Menezes Whiteley and Senior Manager Aliya Itzkowitz will be speaking at the 𝗣𝗣𝗔 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 next week, taking place on 6 May.

Adriana will speak alongside Sanjeeta Patel, Director of Marketing at LexisNexis, on ‘𝗧𝗵𝗲 𝗔𝗜 𝘀𝗵𝗶𝗳𝘁: 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗺𝗼𝗱𝗲𝗹𝘀’. They will discuss how publishers can future-proof their enterprise strategy in a rapidly changing market, with a focus on best practice for acquiring, retaining and growing enterprise customers.

Adriana and Aliya will also host the roundtable “𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜: 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁, 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗮𝘄𝗮𝘆”, which will explore how publishers can navigate the increasing pressure from generative AI on content, traffic and commercial models.

The session will consider how organisations can safeguard the value of their editorial assets, develop differentiated products and experiences, and build strategies to ensure journalism remains a high-value, defensible proposition in an AI-driven landscape.

If you’re attending the event and would like to meet with us, please DM Adriana Menezes Whiteley or Aliya Itzkowitz. We look forward to seeing you there!

#PPAFestival #AIInMedia #MediaInnovation #FutureOfNews

[FT Strategies @FtStrategies]

💡 AI in publishing is not a one-size-fits-all solution. It is driven by a growing ecosystem of specialised 𝗔𝗜 𝗲𝗻𝗴𝗶𝗻𝗲𝘀, each created to address different challenges across the newsroom and beyond.

From data collection and analysis to content verification and workflow automation, understanding how AI engines connect these underlying AI technologies is becoming essential for publishers seeking to increase impact and efficiency.

In our recent article, 𝘄𝗲 𝗲𝘅𝗮𝗺𝗶𝗻𝗲 𝘁𝗵𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗔𝗜 𝗲𝗻𝗴𝗶𝗻𝗲𝘀, providing a practical overview of the various types currently shaping the industry and exploring how they support editorial, product and commercial priorities.

The article also explains the fundamentals 𝗵𝗼𝘄 𝗔𝗜 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝘄𝗼𝗿𝗸 and 𝘄𝗵𝘆 𝗻𝗲𝘄𝘀 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲𝗺.

Read the article 👉https://t.co/l9hwxWJ0Xi

#AI #ArtificialIntelligence #NewsMedia #Publishing #DigitalTransformation #MediaInnovation

[FT Strategies @FtStrategies]

👤 Our recent insights and case studies clearly show that publishers who successfully convert anonymous audiences into known users benefit from greater engagement, richer data and more sustainable revenue.

Recommended reading:
🔹 𝗪𝗵𝘆 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗮𝗶𝗹
Read the article: https://t.co/KT41RHQaLj
- Many publishers still treat registration as a tactical add-on. However, without a clear value exchange, robust onboarding and continual optimisation, these strategies fail to deliver meaningful growth.

🔹 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻: 𝗙𝗿𝗼𝗺 𝗔𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝘁𝗼 𝗞𝗻𝗼𝘄𝗻 𝗨𝘀𝗲𝗿𝘀
Explore the report: https://t.co/gCagwmdOQD
- As subscription growth plateaus, registration has emerged as a critical driver, helping publishers build direct relationships, deepen engagement and accelerate the path to subscription.

🔹 𝗛𝗼𝘄 𝘁𝗵𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗧𝗶𝗺𝗲𝘀’ 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗮𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝗿𝗲𝗮𝗰𝗵 𝗶𝗻𝘁𝗼 𝗿𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲
Read the case study: https://t.co/4xVYFKbXzQ
- The Financial Times' approach demonstrates what is possible when registration is treated as a product:
• Registered users converted 3–40x more than anonymous users
• Increased ARPU and advertiser value
• A scalable foundation for recurring revenue

At FT Strategies, we help publishers design and optimise user journeys, from registration through to subscription, engagement and retention, using data-driven insight and proven methodologies.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 👉
https://t.co/HzudjnhMst

#DigitalSubscriptions #MediaGrowth #RegistrationStrategy #Publishing #FirstPartyData

[FT Strategies @FtStrategies]

🗣️ FT Strategies Principal Alexandra Terizakis will be speaking at Marfeel’s webinar, 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘃𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲?, on 27 April.

The session will explore how publishers are rethinking growth strategies amid increasing volatility in referral sources, algorithm shifts and evolving audience behaviour - shifting focus from pure acquisition to deeper engagement, loyalty and long-term sustainability.

Alexandra will be part of a panel discussion, bringing fresh industry data and benchmarks to share practical perspectives on how publishers can strike the right balance in a rapidly evolving landscape.

Register now 👉 https://t.co/OI7aQt4oWZ

#Webinar #AudienceEngagement #DigitalStrategy #MediaInnovation

[FT Strategies @FtStrategies]

Reaching the next generation of audiences is no longer optional; it’s both a commercial and editorial imperative.

As highlighted in 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀 𝟮 (research by FT Strategies & Northwestern University’s Knight Lab), younger audiences have fundamentally different expectations for format, tone and trust. Meeting these expectations requires more than surface-level change, as it calls for a rethink of how journalism is created, distributed and experienced.

Our 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀(𝗿𝗼𝗼𝗺) 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝘀𝗲𝗿𝗶𝗲𝘀 transforms these insights into practical steps for newsrooms:

1️⃣ 𝗣𝗮𝗿𝘁 𝟭: 𝗪𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗺𝗼𝗱𝗲𝘀 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗻𝗼𝘁 𝗚𝗲𝗻 𝗭
https://t.co/tjGr7MlYMI
- Move beyond broad generational labels to focus on audience mindsets, helping publishers tailor content, formats and metrics to how people actually engage with news.

2️⃣ 𝗣𝗮𝗿𝘁 𝟮: 𝗛𝗼𝘄 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆-𝗳𝗶𝗿𝘀𝘁 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗯𝘆 𝗿𝗲𝘃𝗲𝗿𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗮𝗹𝗶𝘀𝗺 𝗽𝗿𝗼𝗰𝗲𝘀𝘀
https://t.co/G2NRl3L24o
- Explore how reversing the traditional journalism process, starting with distribution, enables content to travel more effectively across platforms and reach audiences where they already are.

3️⃣ 𝗣𝗮𝗿𝘁 𝟯: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗿𝘂𝘀𝘁 𝗯𝘆 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸
https://t.co/zozzY9yc8l
- Discover why transparency in sourcing, methodology and editorial decision-making is becoming essential to building credibility in a fragmented, AI-influenced landscape.

If you’re questioning whether your newsroom model truly reflects how audiences consume news today, this series provides a clear starting point.

#NextGenNews #DigitalJournalism #MediaStrategy #AudienceEngagement

[FT Strategies @FtStrategies]

🗣️ FT Strategies Director Adriana Whiteley will be speaking at the Renewd 𝗘𝘂𝗿𝗼𝗽𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 today.

The roundtable, titled '𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗔𝗜 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗣𝗮𝘆𝘀', will focus on helping organisations move beyond experimentation to implement AI that delivers real commercial value.

The session will go beyond theory to showcase practical implementation, featuring case studies, live demos and candid roundtable conversations.

Adriana will be speaking alongside Clare Bolton, Chief Content Officer at Law Business Research and Liz Garbutt, Head of Digital Publications at GlobalData.

If you’re attending the event and would like to meet with us, please DM Adriana Whiteley. We look forward to seeing you there!

View the event 👉 https://t.co/kuPGXAQ0vK

#AIInMedia #MediaInnovation #DigitalTransformation

[FT Strategies @FtStrategies]

🗣️ FT Strategies Director Adriana Menezes Whiteley and Senior Manager Aliya Itzkowitz will be speaking tomorrow at 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗠𝗲𝗱𝗶𝗮 𝗧𝗿𝗲𝗻𝗱𝘀, hosted by Press Gazette in London.

Adriana will join the panel discussion ‘𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜: 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁, 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗮𝘄𝗮𝘆,’ which examines how generative AI pressures publishers’ economics by driving content commodification and threatening traditional traffic sources.

Adriana will be joined on the panel by:
🔹 Peter Archer, Director, Generative AI, BBC
🔹 Caspar Llewellyn Smith, Chief AI Officer, Guardian News & Media
🔹 Karyn Fleeting, Delivery Director, Reach plc
🔹 Charlotte Tobitt, UK Editor, Press Gazette

Adriana and Aliya will also host a roundtable discussing 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗔𝗜 𝗰𝗮𝗻 𝘁𝘂𝗿𝗻 𝗱𝘂𝘀𝘁𝘆 𝗮𝗿𝗰𝗵𝗶𝘃𝗲𝘀 𝗶𝗻𝘁𝗼 𝗱𝗮𝘁𝗮 𝗴𝗼𝗹𝗱𝗺𝗶𝗻𝗲𝘀. As generative AI unlocks new ways to package, distribute and monetise information, publishers are experimenting with enterprise APIs, RAG licensing and conversational tools that breathe new life into deep content archives. The discussion will cover how participants balance licensing trusted content to third-party LLMs versus building proprietary, walled-garden experiences for their own audiences.

𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 👉 https://t.co/KED2LnEk4r

We hope to see you there!

[FT Strategies @FtStrategies]

🎥 Catch up on the 𝗹𝗮𝘁𝗲𝘀𝘁 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 𝗳𝗿𝗼𝗺 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, featuring insights from our expert guest speakers, 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗼𝗻 𝗱𝗲𝗺𝗮𝗻𝗱.

▶️ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗮 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗙𝘂𝘁𝘂𝗿𝗲
Explore the key findings from our research report, The Local News Playbook, developed in partnership with the Knight Foundation. Through real-world examples and practical frameworks, our expert panel explores the organisational models, audience strategies and revenue approaches that are helping local news organisations strengthen resilience.
https://t.co/eofOisaRHS

▶️ 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗡𝗲𝘄𝘀 𝟮
Hear from the authors of the Next Gen News 2 report and emerging news producers as they explore innovative ways to engage with younger audiences. The speakers will discuss the expanded Modes of Engagement framework and how audiences navigate their frequent news consumption amid information overload.
https://t.co/ONSkACOl9d

Thank you to all our speakers: George Adelman, Lamberto Lambertini, Angilee Shah, Cheryl Phillips, Jeremy Gilbert, Oluwadunsin S. and Tai Nalon

#Publishing #NewsroomTransformation #MediaStrategy

[FT Strategies @FtStrategies]

🚀 AI is rapidly reshaping how audiences discover and consume news, but what happens behind the scenes is often less well understood.

Our latest article breaks down 𝘼𝙄 𝙚𝙣𝙜𝙞𝙣𝙚𝙨: the systems orchestrating how tools like LLMs actually work in practice. They act as the control room, directing multiple AI components to deliver more effective, tailored outputs.

For publishers, AI engines are valuable because they can streamline internal processes, such as data collection and analysis, while also improving audience-facing functions like content verification, personalisation and recommendations.

In our latest article, we explore:
🔹 What AI engines are and how they differ from standalone AI models
🔹 The AI engines currently used by publishers
🔹 Emerging types of AI engines that could impact publishing
🔹 Where they create value across editorial, product and commercial teams

With many of these technologies still emerging and industry applications advancing quickly, a strong understanding of these foundational systems is vital for remaining competitive.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 https://t.co/Sf29LbZuQu

#AI #ArtificialIntelligence #NewsMedia #Publishing #DigitalTransformation #MediaInnovation