Fancy Pants Group

A marketing studio committed to a digital future that’s fast, smart, and beautiful. Home of Savvy™ video production. Tweeting insights on video & performance.

[Fancy Pants Group @FancyPantsGroup]

Savvy™: The fresh video content that marketers need, made from the assets you already have.
https://t.co/xhf8hHahhB #videomarketing #videostrategy

[Fancy Pants Group @FancyPantsGroup]

From @SoDAspeaks: The “Human + Machine Creative Team" is right around the corner.

https://t.co/Cn5MHcvb4S via @AdobeXD #digitalagencies

[Fancy Pants Group @FancyPantsGroup]

Our @SavvyWorksHQ team had some fun adding some life into @MiraSorvino's awesome movie posters! 😂 #socialvideo

[Savvy @SavvyWorksHQ]

We were inspired by @MiraSorvino & her family's rad recreation of classic movie posters & wanted to show some Savvy love ❤️#hollywoodnetflix #getsavvy https://t.co/hvpyA63G4J https://t.co/c4vR1wB2Ix

[Fancy Pants Group @FancyPantsGroup]

💸💸💸 Upping the ante: Influencers will soon have new ways to monetize their Instagram feeds (and advertisers will have new ways to reach their consumers).

https://t.co/VktZ1N8JbA via @TechCrunch #instagram #influencers #smm #socialmedia

[Fancy Pants Group @FancyPantsGroup]

@gregisenberg 👏👏👏

[Fancy Pants Group @FancyPantsGroup]

What the heck is Savvy Converter??

https://t.co/BoeYeTOkZq

[Fancy Pants Group @FancyPantsGroup]

Missed today's newsletter? Get our latest offer here 👉👉👉👉https://t.co/AS69U65vzY

[Fancy Pants Group @FancyPantsGroup]

“We launched it in five months,” Jeyanayagam said, “with a lot of questions we didn’t have answers to.”

How @Clorox strategized its move to #DTC: https://t.co/m6YDpKH4Dc via @modernretail

[Fancy Pants Group @FancyPantsGroup]

"Google loves video. Why? Because people love video."

https://t.co/YZBlibKCLE #videomarketing #seo

[Fancy Pants Group @FancyPantsGroup]

Want 20%–30% more engagement on Instagram? Try using the color blue. 🦋🧢👕🐳

https://t.co/LnvlW9UZSC via @SMExaminer #instagram #smm #growthhacks

[Brandon Doyle @Brandondoyle]

Great thread on the current/future state of eCom

[Fancy Pants Group @FancyPantsGroup]

New research from @branchmetrics: app downloads stay steady, but their relationship to paid ads weakens.

[Fancy Pants Group @FancyPantsGroup]

*louder for the people in the back*
Customize your audiences!
Target them with relevant ads!
Keep! Content! Fresh!

https://t.co/T43WczzKps via @buffer

[Fancy Pants Group @FancyPantsGroup]

Ready for the limelight? Check out @Facebook's Collab, a new app for short at-home music videos.

https://t.co/e7CL8d8zkF via @TechCrunch #techtrends #musicvideos

[Fancy Pants Group @FancyPantsGroup]

Keep up with our antics! Subscribe to the Savvy newsletter here: https://t.co/GHqZkG0QDr

[Fancy Pants Group @FancyPantsGroup]

Our Creative Director @lazmarquez wrote this week's Savvy newsletter: Trekkies and Techies 🖖

It's about creative production. But also Star Trek.

Read it here 👉 https://t.co/3UQokfhDrh #videoproduction #videomarketing #digitaltransformation #startrek

[Fancy Pants Group @FancyPantsGroup]

Size does matter. #infographic

https://t.co/e2BnB74r9D via @socialmedia2day and @ConstantContact

[Fancy Pants Group @FancyPantsGroup]

What should you be A/B testing?
📜Headlines and copywriting
👉CTAs
⏯Images, audio, and video
🖊Subject lines
📏Content depth

https://t.co/KxX4op1c1Y via @CrazyEgg and @neilpatel

[Fancy Pants Group @FancyPantsGroup]

“It’s safe to say that ads which keep consumers engaged and watching — and even better on the app itself — will perform best. @tiktok_us is likely weighting that relevance aspect, measured by watch time, above all else.” -@brendangahan

https://t.co/j8ErgXKjDl via @Digiday

[Fancy Pants Group @FancyPantsGroup]

📊 Looking for strong data to inform your marketing strategy? Check out @DeloitteUS's ongoing consumer tracker:

https://t.co/KRIAoZbtNn #marketingstrategy #consumer

[Fancy Pants Group @FancyPantsGroup]

“There is nothing wrong with America that cannot be cured with what is right in America.“– William J. Clinton
Here’s to our fallen heroes, and here’s to brighter days ahead.