I still audit ad accounts where Partnership Ads make up only 5–10% of spend.
In the most successful accounts we manage, it’s closer to 40%.
If you’re not leaning into Partnership Ads, you’re leaving money on the table.
Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude https://t.co/LR1v4xz9ds
MY TAKEAWAY FROM TODAY'S OPENAI AI BROWSER LAUNCH:
the internet just got hands.
the average person won’t google, click, compare, or fill out forms within the next 24 months.
they’ll just say “book my trip”, “find me a job”, “launch my store” and the agent will do the 20 steps behind the scenes.
that means whole industries... travel, e-commerce, real estate, insurance, education are about to get rebuilt around outcomes instead of pages.
you won’t “go” to Expedia, you’ll just get the trip.
if you’re a founder, this is the moment to think in verbs. don’t build platforms people visit. build agents that finish what people start.
that’s where the next $100B companies come from.
the web is shifting from human browsing to agent doing.
internet hands.