Fay Best

Developer, Trainer, Facilitator for STEM and gender equality projects.
Engineer and Mum, loves travel and adventure.
Supporter of Women into STEM
Views my own.

[Fay Best @FayBest13]

@Menkind really, it is 2026!! So, forget all that work ensuring gender equity, reducing stereotypes and raising girl's and women's aspirations. How about you consider marketing to more than just 50% of your potential client base🤔 @LetToysBeToys @thewisecampaign

[Fay Best @FayBest13]

Look what came in the post. Oh dear @nespresso as a sustainability initiative this doesn't really cut it 🤣 I will recycle the box!

[Fay Best @FayBest13]

Hey @waitrose this is what an astronaut looks like in 2026. (Ref your Gastronaut advert) 👍🏻🙂

[Fay Best @FayBest13]

@WaitroseChatHb Happy for you to respond online.

[Fay Best @FayBest13]

@famouscampaigns @waitrose @waitrose Really?

[Fay Best @FayBest13]

@famouscampaigns I thought advertisers were no longer allowed to reinforce traditional stereotypes (white, male astronaut, female homemaker with baby). So disappointed. An opportunity for an inspirational advert missed. 😕 @waitrose

[Fay Best @FayBest13]

@hwallop @waitrose All that work trying to get rid of stereotypes and @waitrose brings out an ad with a white middle aged male astronaut and the poor wife at home with baby cooking dinner!!! I despair 😱

[Fay Best @FayBest13]

Looking forward to hearing from a wide range of speakers and delegates from global children's museums. @eurekamuseum #handson2025

[Fay Best @FayBest13]

Blue = Fire fighting, pilots, heroes
Pink= babysitting, sunbathing, makeup! @EntertainerToys You are setting the aspirations for our children!!😱 Unbelievable @LetToysBeToys @educationgovuk

[Fay Best @FayBest13]

Great to see the women working
@PinnacleCon on restoration at East Riddlesdon Hall. Women in construction covers so many roles. @WomenInConst @eastriddwedding @nationaltrust @thewisecampaign @Skills4UK

[Fay Best @FayBest13]

A picture says 1000 words...if you wish to attract a diverse workforce do ensure you use inclusive images in your marketing and comms.. i.e. a diverse range of staff engaged in active (not passive) roles. Happy to help you. @vaillantuk

[Fay Best @FayBest13]

@BBCGetIn You have some great diverse images on your website...if you make use of them on this promo you could get applications from more diverse people...😁 @thewisecampaign

[Fay Best @FayBest13]

A picture says 1000 words...if you wish to attract a diverse workforce do ensure you use inclusive images in your marketing and comms.. i.e. a diverse range of staff engaged in active (not passive) roles. Happy to help you. @valliant @thewisecampaign

[Fay Best @FayBest13]

Great start to Manchester Science Festival 2024. @sim_manchester

[Fay Best @FayBest13]

Well don't bother upgrading on BA...long haul to and from China. Freezing cold, filthy and you can't sit together!! Unacceptable and a complete waste of money. @British_Airways

[Fay Best @FayBest13]

@dawnbonfield @RAEngNews @TheEngineerUK @hashimi_bashir Let me know how I can be part of this and support you 👍

[Fay Best @FayBest13]

Great to see Manchester celebrating IWD. And to meet some of the amazing male and female STEM role models @bt_uk

[Fay Best @FayBest13]

@dawnbonfield @acrw Fantastic

[Fay Best @FayBest13]

@stakef1team_ks @ValtteriBottas @Stake Great images but where are all your female team members 🤔?

[Fay Best @FayBest13]

How's this for a great toy for my little niece...fun, educational and not 'just for boys'...@thewisecampaign @LetToysBeToys