The Fenestra Blockchain roadshow rolls on... Cultured Warsaw bathed in sunlight, a far cry from the chrome and glass of Singapore, but the energy around the blockchain is just as strong...
Boom💥 Here at Fenestra we are thrilled to announce our technology development partnership with Swisscom Blockchain, a major player in the #Blockchain ecosystem. https://t.co/QFEz0AYvHg
Head of digital for Duracell Jon Ones says: If you own the contract for a demand-side platform, then it’s no longer possible for anyone to do media markups or publisher rebates because the advertiser see the true costs directly in the platform that you own.https://t.co/z9L2hHjEdo
Procter & Gamble Marketing chief Marc Pritchard, who commands an almost $11bn annual marketing budget, believes that “We have had too many people between us and the consumer”......It’s time to look at new technologies and new business models. https://t.co/OE9r3aUMUr
Former SVP at WPP says “The biggest threat to agencies is the movement of more programmatic into advertisers because that’s where all the money is made and where the margin is”
https://t.co/D3wWGlrizz