Fernando Angulo

Senior Market Research Manager at Semrush, an Adobe company · Barcelona, Spain

[Semrush @semrush]

Join Semrush and @iPullRank on Thursday, May 28, 2026 at 7:00 PM CEST / 1:00 PM EDT / 10:00 AM PDT / 5:00 PM UTC for a live session on how modern search teams are building agentic workflows powered by APIs, semantic signals, and real-time marketing data.

Michael King will break down the architecture behind iPullRank’s Search Telemetry Project – an open-source system deriving 14,000+ URL-level features, including approximations of Google quality signals, powered in part by the Semrush API & MCP.

We’ll get into:
• what changes when AI agents become part of the research layer
• how semantic retrieval reshapes SEO workflows
• why “optimize for interpretation, not just indexing” matters now
• how teams are using MCP to connect live marketing data directly into AI systems

Save your spot 👉 https://t.co/ouc9AtynxU.

[Fernando Angulo @Fernando1Angulo]

Claude Opus 4.8 just dropped 🚀

→ #1 on Super-Agent Benchmark (end-to-end)
→ 84% Mind2Web — beats GPT-5.5
→ Fast Mode 3x cheaper
→ 4x less likely to miss its own errors

The honesty upgrade is the real story.

https://t.co/pJxhLFa00B

#AI #Claude #Anthropic

[Semrush @semrush]

10 Best PR Tools for Outreach, Distribution & Monitoring

1. Semrush AI PR Toolkit
2. Muck Rack
3. PitchFriendly
4. Anewstip
5. GlobeNewswire
6. Cision
7. Business Wire
8. Media Monitoring
9. BuzzSumo
10. Pulse

We tested them personally, here's what we learned: https://t.co/MZL7THtjhJ.

[Fernando Angulo @Fernando1Angulo]

Snap just cut 16% of its workforce — about 1,000 people — and the CEO said it out loud: AI reduces repetitive work. We've officially moved past "AI won't take your job" into "AI is the reason we eliminated your role."

[Fernando Angulo @Fernando1Angulo]

Curious where everyone is focusing right now — are you building GEO for ChatGPT, Gemini, both, or just waiting to see who wins? The data says don't wait, but I know the budget argument is real.

[Fernando Angulo @Fernando1Angulo]

ChatGPT's AI traffic share dropped from 77% to 57% in one year. Gemini surged from 6% to 25%. Claude nearly tripled to 6%. SimilarWeb's March 2026 data shows the AI landscape just fundamentally shifted.

[Fernando Angulo @Fernando1Angulo]

What this means if you build AI workflows: the platform wars are real and moving fast. Don't architect critical systems around one provider. The leader today may not be the leader in 18 months.

[Fernando Angulo @Fernando1Angulo]

@LisaBar17665091 Fair pushback — "next decade" was deliberate provocation. But "invisible right now" is the problem worth solving. The reshuffle cuts both ways: established AI authority weathers each shuffle better than starting from zero. What's your tracking showing?

[Fernando Angulo @Fernando1Angulo]

HubSpot just launched "Answer Engine Optimization" — essentially SEO for ChatGPT and Gemini. The uncomfortable truth: most companies don't have a strategy for either channel. The ones that build both now will own search traffic for the next decade.

[Fernando Angulo @Fernando1Angulo]

@RobbFahrion That's the interesting part — GEO is actually easier to explain than SEO ever was. "Be the best answer" clicks faster than "optimize your meta tags." What industries are you seeing this shift in most?

[Claude @claudeai]

Introducing Claude Opus 4.7, our most capable Opus model yet.

It handles long-running tasks with more rigor, follows instructions more precisely, and verifies its own outputs before reporting back.

You can hand off your hardest work with less supervision.

[Fernando Angulo @Fernando1Angulo]

The new SEO goal isn't just to rank — it's to be cited by AI.

69% of publishers already saw ad revenue decline in 2025.

The window to adapt is now, not later.

What's your content intent ratio looking like? 👇

#SEO #AI #ContentMarketing #DigitalMarketing

[Fernando Angulo @Fernando1Angulo]

AI search is hitting publishers hard — but not equally.

New data (1,200 publishers via @Semrush):

📉 Health, education & careers: -40 to -50% in clicks
📉 All verticals avg: -14%
📰 News content: only -7%

The gap? Intent. Thread 🧵

[Fernando Angulo @Fernando1Angulo]

When someone searches "symptoms of X" or "how to learn Python" — AI answers it. No click needed.

When they search "what happened in tech today" — they want a human source. They click.

If your content is lookup-based, an AI is now your direct competitor for that traffic.

[Fernando Angulo @Fernando1Angulo]

That's the conversation I'm committed to having.

On stages. In research. Here on X.

If you want to bring it to your event or team:
→ https://t.co/HAzJ4iVEnh

#AISearch #SEO #ZeroClickEconomy #SearchStrategy

[Fernando Angulo @Fernando1Angulo]

I turned around to take a selfie after my talk.

Nobody had left.

45 minutes. AI and search. No slides.

The room was still packed.

That meant more to me than any applause. 🧵

[Fernando Angulo @Fernando1Angulo]

Those 8 messages told me more than any research report I've published.

People aren't looking for predictions or hype cycles.

They want actual strategic clarity on what AI is doing to search — and what to do before the window closes.