Fi Evans

Book lover. Londoner. Sometime runner. Coffee fiend. Peanut m&m fan. Head of Marketing @hachettekids | She/her |

[Fi Evans @FiEvans]

When your F1 obsession and day job collide - thrilled to be working on the marketing for Drive to Victory. Out in February 2025, this book is perfect for all young F1 fans!

[Karun Chandhok @karunchandhok]

Very excited to announce that I'm writing a children's book about F1! As someone who has grown up obsessed with the sport, I feel it's vital to try and inspire the next generation...

The book will be out ahead of the 2025 season.

Pre-orders here :

https://t.co/laYe8B36Sb

[Hachette Children's Group @HachetteKids]

Here’s the gorgeous cover for @LilyBaileyUK’s new book When I Feel Red, which is out in February.
Get ready to meet April in this empowering tale about living with dyspraxia and finding your place in a world where you don’t quite fit.
Pre-order now: https://t.co/OZlSkHkgr7

[The Prince and Princess of Wales @KensingtonRoyal]

Introducing the @EarthshotPrize children’s book

The Earthshot Prize: A Handbook for Dreamers and Thinkers

Inspiring young people to become the changemakers of the future and develop solutions to the world’s biggest environmental challenges 🌍

📚 https://t.co/0nkHHbYIYT

[Fi Evans @FiEvans]

So pleased with this news! It was a joy to work on the campaign for @DrZoeWilliams’ book.

[Book Marketing Society @BMSoc]

A big well done to @fievans @HachetteKids for her hardworking campaign for You Grow Girl – Highly Commended in the Children's category! #BMSAwards

[Fi Evans @FiEvans]

Come and join our brilliant team, working on some of the best books around!

[Hachette Careers @HachetteCareers]

.@hachettekids are looking for a talented, creative Marketing Officer to join their multi-award-winning marketing team.

Apply now: https://t.co/CgQx1bonqz

[Hachette Children's Group @HachetteKids]

'A book to treasure' - @kwebberwrites
'Stunning' - @CressidaCowell

Check out the reviews for @Kiran_MH epic new trilogy about magic, nature, power and love. For readers young and old, the #Geomancer Trilogy begins 31st August 2023...

Pre-order now: https://t.co/nMtPmKK54C

[Hachette Children's Group @HachetteKids]

ROAR IS OUT NOW!

Encourage your child to find their sporting passion, work hard and achieve their dreams in this inspirational guide from #Lioness @bmeado9 ⚽

#Roar is now available online and in your local bookshop: https://t.co/0HdjzVTDeE

[Fi Evans @FiEvans]

This book is AMAZING!

What's not to love about:
⭐ Two missing girls
⭐ A sapphic amateur detective agency
⭐ An enemy-turned-friend-turned-maybe-more
⭐ A true crime podcast

[Enid Blyton Official @BlytonOfficial]

Celebrate 80 years of The Magic Faraway Tree, Enid Blyton's most fantastical series, with these gorgeous new editions out today!

Who's your favourite Magic Faraway Tree character?

#enidblyton #beautifulbooks #themagicfarawaytree

[Bex Hogan @bexhogan]

BIG NEWS! I’m beyond excited to shout from the rooftops that my standalone YA fantasy, BLACK HEAT, is being published by the brilliant folks @teambkmrk on 6th July! The GORGEOUS cover is illustrated by Leo Nickolls & designed by @thatbeastjen!😍😍😍

https://t.co/yntMHv8zuQ

[Nathan Baugh @nathanbaugh27]

In 2015, the former CEO of Formula 1 summed up the sport’s approach to marketing:

“I’d rather get the 70-year-old guy who’s got plenty of cash. So there’s no point trying to reach these kids.”

As great as that strategy sounds, it failed.

Then Liberty Media bought F1 in 2016…

Liberty’s first order of business? Addressing the ‘US issue.’

“The sport had long attracted premium advertisers in Europe, but failed to find an audience in the US.”

Liberty’s idea – position F1 as a content company.

2 years later F1 announced a deal with Netflix for a docuseries.

It got little attention. Many in F1 thought it was dumb.

The two biggest teams (Mercedes and Ferrari) refused to participate.

Red Bull, maybe the best marketing company in the world, was the only top-3 team to participate in season 1.

A blessing in disguise.

It forced the producers to focus on:

– The championship battle
– The mid tier
– The bottom tier

Giving viewers a relationship with all 20 drivers.

***

Great storytelling maximizes tension and conflict.

F1 is set up to do just that, in a unique way.

There are two dynamics to watch:

– Tension between teammates
– Tension between teams

Let’s talk about each.

Tension between teammates:

Only one other driver has the EXACT SAME car as you – your teammate.

If someone else beats you, you have an excuse…

But if your teammate beats you, he was simply better.

This creates a fascinating dynamic between teammates, as seen across the DTS seasons:

– Verstappen / Checo
– Hamilton / Bottas
– Lando / Ricciardo

As a viewer, it’s incredible TV.

Then you have the dynamic between teams.

With only 10 teams, finishing 1 or 2 spots above or below where you’re projected means making (or losing) tens of millions.

The team principals and owners best show this:
– Horner / Wolff
– Brown / Stroll
– Guenther

***

Max Verstappen, the reigning world champ, accused DTS of ‘dramatizing’ F1.

He’s not wrong.

It’s the same tactic used by Hard Knocks and the Ultimate Fighter.

— Identify season-long storylines
— Magnify the drama
— Profit

The results are staggering. Since DTS launched in 2019, F1 has seen:

— 40% increase in US viewership
— 7 of the 10 most watched races ever
— The most attended race ever: 400,000 at the 2021 US Grand Prix in Austin

The success has translated to dollars.

Formula 1’s valuation has gone from $8B to $17B in just 4 years (113% increase).

***

Less than 20% of Drive To Survive is racing.

Why?

In a sport where drivers wear helmets, seeing their faces and personalities drives more affinity for new fans.

F1 estimates the show has earned 73M new fans 🤯

But what shocked me?

Netflix actually pays F11 a licensing fee for Drive To Survive.

Essentially, F1 gets paid to air one of the best commercials ever.

That’s brilliant.

[Hachette Children's Group @HachetteKids]

We're thrilled to have been shortlisted for five awards at this year's British Book Awards, including...

📚 Book of the Year Children's Non-Fiction
📚 Book of the Year Children's Illustrated

Congratulations to @dralexgeorge and @aliceoseman! #Nibbies

[Hachette Children's Group @HachetteKids]

Presenting the STUNNING cover for #InTheShadowOfTheWolfQueen - the start of @Kiran_MH's epic new trilogy.

Magic, nature, power, love, and a thrilling rescue mission: the #GeomancerTrilogy has it all. The adventure begins 31st August...

Pre-order: https://t.co/Kz0MPB8dBq

[Hachette Children's Group @HachetteKids]

Last year the @Lionesses showed us all that no dream is impossible when they won the Women's Euros.

In her inspirational guide, Lioness @bmeado9 will share her experiences & encourage children to find their sporting passion, work hard & achieve their own dreams!

Pre-order now⬇️

[Hachette Children's Group @HachetteKids]

We are delighted to have I am NOT a Prince by @RachDavisAuthor & @BeatrixHatcher and All That’s Left in the World by @WriterikJB on this year’s Waterstones Children's Books Prize shortlist!

Congratulations to all involved, we're thrilled🤩

[Waterstones Kids @WaterstonesKids]

There's gold at the end of this rainbow! We're delighted to announce our magnificent shortlist of brilliant authors and illustrators for the Waterstones Children's Book Prize 2023!
Chosen by our booksellers across the country, discover them all: https://t.co/AizimbStqJ
#WCBP23

[Hachette Children's Group @HachetteKids]

Exciting news!

We're publishing You Grow Girl, a no worries guide to growing up by @DrZoeWilliams, in June.

We can't wait for this empowering guide to be in the hands of girls everywhere.

[Zoe Williams @DrZoeWilliams]

My first book, You Grow Girl, a no worries guide to growing up for girls. The book I wish I’d had growing up. Covering everything from puberty to mental health, good relationships and body changes, to support girls in being confident self-assured & empowered
@hachettechildrens

[Hachette Children's Group @HachetteKids]

BIG NEWS! We've got a brand new shiny Instagram account!

Follow us on Instagram for the best new children's books, exclusive author content and publishing news! Head over to Instagram right now for an exciting giveaway 📚

Find us at @hachettechildrens: https://t.co/JliJCMtomS