Filip Matous

rebranding + reducing

[Filip Matous @FilipMatous]

The joy and torment of boiling down what I do 📦

[Filip Matous @FilipMatous]

London Philosophy Club on AI on the 22nd if you'd like to join, LMK and I'll send a link.

The debate hovers around: can we individually do anything about AI, and if so, what?

I'll be sharing my views esp as a marketer dealing with the daily impact on creative work.

[Filip Matous @FilipMatous]

@thattallguy @timwangyc This looks cool. Kinda amazed what these tools are doing for speeding up the admin side. Will share w an editor

[diplo @diplo]

if you are a creative you need to adapt or just like give up and become an uber driver until everyone has a waymo. I know it’s not cool or classy to speak like this but i’m not gonna candy coat the future - it is what it is . sorry for bad new’s my purist . there will always need a human mind and touch because ai will never suffer from bipolar disorder and autism like me and other creative people 🤪

[Filip Matous @FilipMatous]

@thattallguy Oh heck ya!! Congrats man

[Stellar @StellarArtoisGB]

Did you know 😏

He rubbed lemon juice on his face. Robbed two banks. Smiled at the cameras. Got caught in an hour. And changed psychology forever.

In 1995, McArthur Wheeler walked into two banks in Pittsburgh and robbed them with no mask, no disguise, and lemon juice on his face. He believed that because lemon juice works as invisible ink on paper, it would make his face invisible to cameras. He smiled directly into the security cameras. Police aired the footage on the evening news and arrested him within an hour.

When shown the tape, Wheeler stared at the screen and said, "But I wore the juice." He had tested the theory with a Polaroid selfie and didn't appear in the photo — because lemon juice got in his eyes and he aimed the camera at the ceiling.

His case inspired Cornell psychologists David Dunning and Justin Kruger to publish their 1999 paper defining the Dunning-Kruger Effect — the cognitive bias where people with low ability drastically overestimate their own competence.

[Dr. Julie Gurner @drgurner]

The Mindset that won Gold on the halfpipe, and you can hear why.

She controls how she thinks, and she modifies it.

Almost every athlete who operates at the highest level does/believes this.

[Filip Matous @FilipMatous]

Physics 🤯

[Historic Vids @historyinmemes]

The moment Hiroto Ogiwara became the first person to hit a 2340.

Hiroto Ogiwara made snowboarding history by landing the first-ever 2340—a trick that spins six and a half full rotations in the air. This milestone shattered the long-standing 2160 barrier and pushed big air progression into a realm many thought unreachable, even with modern jump design and maximum air time.

What made the feat truly legendary wasn’t just the number of rotations, but the precision and confidence required to land it cleanly. In a sport where every extra 180 degrees is a significant leap, the 2340 marked a new frontier, instantly redefining what’s possible in competitive snowboarding and setting the stage for the next era of progression.

[Paintings of London @PaintingsLondon]

'Night Lights of Piccadilly'
(from 'This Is London', 1959) by Miroslav Šašek
------
🎵 'Kinky Reggae' by Bob Marley and the Wailers
https://t.co/FCLfmcuuDN

[dan barker @danbarker]

A photo from today's World Stone Skimming Championships, in Easdale, Scotland.

[Filip Matous @FilipMatous]

@danbarker this photo brings me great joy. you nailed the moment, Dan

[Filip Matous @FilipMatous]

@garyvee is there a link to the full talk @garyvee ?

[Filip Matous @FilipMatous]

@srazdan Yes! Slogans w/o real behaviours they represent can actually make things worse for trust in a leader IME.

First character, then the marketing…

A “let’s go” without believable capability and integrity is worse than just being quiet.

[Morgan Housel @morganhousel]

Optimism sounds like a sales pitch. Pessimism sounds like someone trying to help you.

[Filip Matous @FilipMatous]

@chris_rempel @AlexHormozi Naw Chris, just needs an edit, update “hard” to “losing”

[Filip Matous @FilipMatous]

@derekpym Absolute scenes in the ad creative land this week

[Filip Matous @FilipMatous]

@IamAndrewEllis Vibe is, what I used to think silly, actually the priority in creative work. Energy comes first and energy vampires, no matter how talented, need to go

[Filip Matous @FilipMatous]

@IamAndrewEllis @GeorgeBlackman_ Looking good! Wanted even more drama/sound on the curiousity gaps but get what you are doing 👌

[Filip Matous @FilipMatous]

@Jason Get a Rode StreamerX for 4K, Sony is ok (hdmi out to Rode) but overheating an issue on that body even when you adjust the heat tolerance

[Garry Tan @garrytan]

Great founders don’t capture TAM

Great founders create TAM

[Filip Matous @FilipMatous]

@diverdotstudio Not an easy process, congrats!!

Koto has just been on fire for a while eh