Fin Sutherns

INACTIVE ON X
Reach me at: @finsutherns (Instagram) - Finley Sutherns (LinkedIn) - [email protected]

[Fin Sutherns @FinleySDesign]

Home and away starting XI graphics, featuring the concept kits from my West Ham rebrand. 🎨

#smsports #westham

[DADS OUR JOB @Dadsourjobtv]

Excellent work by @FinleySDesign in reimagining #westham crest.

A big fan of the simiplistic version with no text - instantly recongisable to the club.

What are your thoughts?

[Fin Sutherns @FinleySDesign]

@salisbury_media @footballontnt Very pleasing to my eyes, well done mate!!

[Dom @DBan_]

I can tell instantly this isn't AI, I know that rim lighting style. Maybe an upscaler at most (totally fine)

Made with AI tags are blurring everything. It's an uphill battle to prove work isn't AI. It's exhausting. Got to start crediting artists to add accountability and proof

[Fin Sutherns @FinleySDesign]

@jacelsey This one is 100% created by a designer, you can tell instantly I think

[Fleetwood Town Football Club @ftfc]

@FR27Design No one thinks this is good, Frankie. The point is to show appreciation to designers for the hard work they put in.

[Fin Sutherns @FinleySDesign]

@ftfc 👏👏

[Fleetwood Town Football Club @ftfc]

On a serious note, nobody is posting the AI graphics unironically.

Clubs will always embrace their identity, something rooted in history, community, and culture that can never be replaced by a machine.

[Fin Sutherns @FinleySDesign]

@timkedits @whypickname What Tim said ^

[Fin Sutherns @FinleySDesign]

This is NOT real art. Please stop claiming that you designed this.

[່ @pxrcyishim]

Hey @Casemiro,
Just wanted to say your last post was class, but I think my graphics could take it to another level. I’d love for you to try a couple of my custom designs on your next one.
If you like them, I’d be honored to be your permanent graphic designer, clean, bold, and always on time.
Let me know if you’re open to it.

Big fan

[St. Louis Blues @StLouisBlues]

Made by real people. Not AI.

[Fin Sutherns @FinleySDesign]

@jacelsey Well said man 👏

[Jac Elsey @jacelsey]

AI will never replace us.

Not a chance in the world it will ever reach the capabilities of a human’s mind. Anyone who tells you different because ChatGPT made a deep fried graphic of Mbappe in a Brighton shirt with the badge on the sleeve, has never worked with one before. X

[Fin Sutherns @FinleySDesign]

@pxrcyishim @Casemiro Mate, this is AI. Come on now.

[Girona FC @GironaFC]

Nosaltres mai substituirem els nostres dissenyadors.

[Fin Sutherns @FinleySDesign]

This is just as bad as scrapping the paper ticket and bringing in e-tickets.

[Shrewsbury Town FC @shrewsburytown]

We can confirm that, following a comprehensive review, printed matchday programmes will no longer be produced from the start of the 2026/27 season.

We recognise the tradition & sentiment printed programmes can hold for supporters.

Full explanation 👇

https://t.co/HFQ8ZjK667

[Borussia Dortmund @BlackYellow]

AI will never replace graphic designers.

[Fin Sutherns @FinleySDesign]

I saw this And created this

[Fredrik @F_Edits]

I saw this and created this

[Fin Sutherns @FinleySDesign]

@F_Edits It’s doesn’t fit Arsenal at all

[Fin Sutherns @FinleySDesign]

@Coventry_City Can we please start using monochrome logos correctly.

[Fin Sutherns @FinleySDesign]

@Coventry_City @Dadsourjobtv @deancdavies

[dan colosimo @dancolosimoo]

There's only one way to make this work and I think I've figured it out.