Stumbled on a phenomenal Ghanaian entrepreneur last week and spent time to understand her business and her motivations. She is serving small shop owners in the area around where she lives and has 700 of them as customers already. She has a degree in Actuarial Science and a Masters in Computer Science. Almost about to start a PhD.
I convinced her not to raise anything yet. This is a business that is already profitable and can expand through partnerships. Helping her with those partnerships and giving her more support in the process.
What fascinated me the most is that she is running this startup from her living room and her car. She showed me her dashboard with all the small shops she is serving and pictures of products piled up in her living room. I even went outside and saw products inside her car.
Other people are struggling with ideas but she is doing it. This is the thing I found out about Ghanaian women from my early days here. They have more self motivation than most Africans I know. They just get shit done.
She reminds me of my wife’s aunt who runs the largest trading operation I have ever seen in my life here in Accra. That is the person I want to introduce her to next, as they have so much in common.
All she did was walk up to me and introduce herself at a conference. Now, I am introducing her to family members who can help. All thanks to #3iSummit
This dumsor is crazy🤦🏾♂️how can a country that spends so much money on irrelevant things still struggle with something as basic as electricity? Ah chale
@ERUBAMI Paul this is real. I run facilities across multiple properties in Accra. The energy and compliance gap eats margins every month. But it sits on top of a legal fragmentation no ops tool can touch. How does Max-Migold handle clients operating across borders?
Every serious African founder eventually incorporates somewhere else.
Delaware. Mauritius. London.
It isn't tax. It isn't ego.
It's that you cannot legally build across African borders from inside Africa.
Here's what cross-border founding actually looks like ↓
The walls aren't just at the borders.
They're at the branches.
Until that changes, AfCFTA stays an export treaty — not a founder's one.
Built across two African countries? Reply with the pattern you worked around. I'm collecting them.
#PanAfrican#Diaspora
AfCFTA keeps getting signed. I respect the work.
But the agreement on paper doesn't help the founder whose capital can't open an account in the market she's already moved to.
This is the gap between the continental ambition and the counter at the branch. #AfCFTA
The thing most people miss: rent is income, flipping is wealth creation. They are not the same thing. Your diaspora uncle's rental house isn't building generational wealth — it's just surviving.
I've managed hostels, hotels, serviced apartments, short-lets, bars, and gated communities in Accra. Rent was always the worst return across all of them. Always.
@imukulmunjal True! Most people think accountability begins when something goes wrong. I believe it actually begins much earlier, at the point where materials, milestones, costs, and approvals should have been recorded, for thats where the trail begins.
Nobody tracks anything in African real estate.
I don't mean tracking is poor.
I mean it barely exists.
A thread on what actually happens on construction sites across West Africa. 🧵
Construction in West Africa runs on verbal agreements, memory, and trust.
When the trust breaks — there's no paper trail to find the truth.
How do you verify what was never recorded?
This isn't a story about bad people.
It's a story about an industry that never built the infrastructure for accountability.
No standard receipts.
No milestone templates.
No photo verification.
No material sign-off sheets.