Flack Pack

Washington's official public relations podcast. Find us on Apple Podcasts, Google Podcasts, Spotify, and more. @PRDaily's Best Podcast.

[Flack Pack @FlackPackDC]

Is PR in a rut? @dcspindoctor asks the question and discusses the results of the @PlankCenterPR's #PRLeaderReport19 with one of its authors, Dr. Bruce Berger, at @UofAlabama.

We also find out how well @AlexRosenwald #PR pro for
@dcexaminer & MediaDC does #AP Style!

[Flack Pack @FlackPackDC]

Listen to the entire episode on your favorite podcast app!

[Flack Pack @FlackPackDC]

Is PR in a rut? @dcspindoctor asks the question and discusses the results of the @PlankCenterPR's #PRLeaderReport19 with one of its authors, Dr. Bruce Berger, at @UofAlabama.

We also find out how well @AlexRosenwald #PR pro for
@dcexaminer & MediaDC does #AP Style!

[Flack Pack @FlackPackDC]

@WKNOFM @bcw To read more about Mr. Burson's transition to Memphis, read @WKNOFM's article here: https://t.co/IGHjBNSUJo

[Flack Pack @FlackPackDC]

.@WKNOFM spoke with Harold Burson about leaving the Big Apple to set up shop in @BCW‘s Memphis location. Before leaving NYC, we sat down with Mr. Burson to discuss his legacy and hear his insights on the current state of PR. Take a listen: https://t.co/BHVo8i6bNI

[Robert Johnson @dcspindoctor]

Do you think media kits belong in museums? Are they just a dusty old PR tactic? @BillZHustle leads PR students on a journey to find out.

[Flack Pack @FlackPackDC]

Also in this episode:
-Our interns @ShelsonSarah and Sharon revisit a 1929 PR campaign inspired by a classic novel.
-Steve Barnes delivers the week’s most significant PR new headlines in his report from the @odwyerpr newsroom.

[Flack Pack @FlackPackDC]

Are old-school #PR media kits dead in today's digital age—or can they still add value?

Recently, students in @BillZHustle’s PR class at @penn_state refreshed the traditional media kit w/ a cardboard food truck model and the rubber ducky dressed like a Penn State Nittany lion.

[Flack Pack @FlackPackDC]

Hear about their project on this week's episode! You can also find photos on the Flack Pack Instagram account https://t.co/jS3SgiMu1S

[Flack Pack @FlackPackDC]

#Paidmedia vs. #earnedmedia? #PR pros are faced daily w/ the debate over which one is more credible.

@dcspindoctor examines a study on the topic w/ Dr. Julie O’Neil, Assoc. Dean for the College of Communication at @TCU.

Listen to the entire episode on your favorite podcast app!

[Flack Pack @FlackPackDC]

Hey Flackers! Don't forget to tune into our interns @ShelsonSarah and Sharon's ⏪ #PR Rewind; a weekly peek into the annals of PR history. Each Friday, they'll take us for a ride in their PR ⏲️time machine, visiting the people, places, and events that shaped the industry.

[Flack Pack @FlackPackDC]

When you look at your media list, where are the #trademedia? First or last? If they’re not first, is your strategy outdated?

@dcspindoctor speaks w/ @ScottNover, who says #PR pros ought not to worry. Why?

Tune into the latest episode on your favorite podcast app to find out!

[Katie Cousins @cousins_katie]

Thanks @FlackPackDC for a fun interview about the Sight Model!
Listen on your preferred podcast app! 🧩 #SightModel #PR

[Flack Pack @FlackPackDC]

@JuliaAngelenPR @cousins_katie Hi! You can listen to the episode on PR's New Measurement Model here: https://t.co/tb3Yqsj9Fh

Also, find us on your favorite podcast app!

[Flack Pack @FlackPackDC]

Analysis & evaluation are a critical part of any #PR campaign but are often the most tedious part of our jobs.
@cousins_katie shares a different perspective—backwards—on how to identify feedback & improvements through her Sight Model.

Don't miss it on your favorite podcast app!

[Flack Pack @FlackPackDC]

@dcspindoctor @usairforce @cousins_katie And if you're going to #PRSAICON, @cousins_katie will be there to talk about her Sight Model in-person!

We'll be there and we hope to see you there, too!

[Flack Pack @FlackPackDC]

How effective are #PR campaigns? @dcspindoctor gets the scoop on a fresh way to evaluate your next #communications project with @usairforce Capt. @cousins_katie, the PR pro who invented the Sight Model.

Get her insights with the full episode on your favorite podcast app!

[Flack Pack @FlackPackDC]

How was pioneer journalist Jack O’Dwyer able to successfully influence and change the PR industry without a #PR background? Listen to Friday's podcast to hear John O'Dwyer @odwyerpr share with us how his father navigated into the PR world!

[Flack Pack @FlackPackDC]

Have you heard about our NEW partnership w/ @odwyerpr?John O’Dwyer joins us to speak w/ @dcspindoctor about the partnership & his father's legacy.

Sarah and Sharon, our interns, also debut their fall series, PR Rewind on PR history!

Don't miss it on your favorite podcast app!

[Flack Pack @FlackPackDC]

And thanks @diana_ochoa18 for helping us get this off the ground!

[Diana Margarita Ochoa @diana_ochoa18]

HUGE congrats to my friends at @FlackPackDC for the new partnership with leading news outlet, @odwyerpr ! You've grown tremendously the past year and I'm so proud!! https://t.co/ivsqRvkdeC

[Robert Johnson @dcspindoctor]

BREAKING PR NEWS: @odwyerpr reports on the partnership with @FlackPackDC
https://t.co/qq18mXsNeG