Virtual worlds have mostly been designed to entertain.
From text MUDs, to early 2D MMOs, to the 3D titles we run around in today, we've seen more toy worlds and theme parks than anything else.
What would it mean to construct worlds that are something more than just toys?
🧵
There hasn’t been enough player empowerment around government in MMOs for a long time. With notable exceptions like Eve, most of the games have been about pushing you through content progression instead.
Increasingly, MMOs have all become theme parks where players cannot really affect the world -- they move through it, maybe have instanced housing here and there. But a world you are in should *react to you being there*.
crypto product mistakes
i) thinking UX is the bottleneck
UX is not the bottleneck, while not perfect, it's good enough — the actual bottleneck is things worth using
the only exceptions are things like on/off ramps or bridging
I have seen tons of apps with great UX, but never used them again because they didn't solve any problems I have
ii) defining your market segment wrong
in crypto, devs tend to use the word "users" in a handwavy fashion
your market is not the set of all humans who want to make money — that is just the entire human population
you need to select the segment you're trying to serve very carefully because their feedback matters 100x more than others
a good heuristic for this is: "who would be super disappointed if they couldn't use my product anymore?"
iii) offloading "socials" or "marketing" to a random intern or agency
I put this in a post about products because marketing & product are intrinsically linked
to build a great product, you observe a market where you have domain knowledge, identify the gaps, and build solutions to address those gaps
but this is useless if you can't get the product into the hands of those users
and if you can't communicate (or market) your product, you will never get there
you can not offload this to "an intern" — otherwise that intern should have massive equity in your company as they are building half of it
most of the intern meta you see are from huge accounts that already have pmf (polymarket, phantom, magic eden)
iv) taking a random web2 idea and adding a small web3 concept to it
this is perhaps the silliest mistake
you have an entirely new, blank canvas where you can build things to push the internet forward — yet you've chosen to prepend the word "web3" to pets dot com
this is also symptomatic of another mistake: working upwards from your "idea" or "tech" vs. working backwards from market gaps
get good at something or at least very curious about it, identify the *real problems that exist*, and then build something to address them, that's product
being "the stripe of web3" is a silly concept, *stripe* is the stripe of web3 — do something novel or have a *clear differentiator*
v) focusing too much on underlying chain because of the "users" present there
with the only possible exception of DeFi where liquidity might be useful for getting off the ground, building on rollup X because it has Y users is hilariously misguided and goes hand in hand with mistake ii)
is your market: "the set of X users on rollup Y" or is it "the set of X users who have problem Y"?
if it's the former, you're likely doing something wrong (unless you're building pure infra to begin with)
crypto is early, do not make the touristic mistake of building on something unscalable because it has "users" incentivized by free money, your time horizon as a builder is on the order of decades
this also goes for solana, or any other L1, not just rollups — pick the right tool for the job
vi) monkey see, monkey do
this is the one I despise the most
the mistake here is: not taking even a few minutes to think from first principles and instantly trying to follow the hot trend/meta of the day
we saw this an insane amount with NFT "projects" adding "staking" or other companies adding "points"
just because someone else did it, it doesn't mean it makes the slightest sense for you — in fact, you are now at a disadvantage because you're not the first mover, and it'll be harder for you to get attention or differentiate yourself in a sea of noise
you are early to an insanely expressive and powerful industry where no one knows what they're doing yet
think different, be bold, take risks and talk to users — work backwards from the market
The hyped from previous NFT bull run died long ago but @0xCitadel just never stop making progress time and time again. 🛠️
ZERO marketing BS
ZERO meaningless token
PURE dedication + determination 🫡
GDC got the better of us but better late than never!
Here is our chat with @0xCitadel, where we discuss their upcoming on-chain sci-fi MMO, why being fully on-chain is bad game design, and how programmable worlds are breeding grounds for emergent player behavior.
Links below👇
Most web3 games don't reach the true potential of player-owned economies
But there's an emerging category that could succeed at a scale rivaling physical countries
Let me show you the future of Virtual Nations (and some alpha on who's building them) 👇
🎙️ X Spaces 🎙️
Explore Fully On-Chain Games with the G7 Community. ⏬
@ProofOfPlay, @0xCitadel, @PlaymintUK will discuss:
🤔 Fully Decentralized Game Studio Dilemma
💰 Funding Models & On-Chain Commitment
🙋♀️ AMA
https://t.co/PZPvUgoGND
Designing an Open Game Economy (Part 1)
This article series is a thesis on a new type of blockchain economy, one that more closely resembles the economies we experience in the real world.
With the proliferation of virtual ghost towns, it's time for a new approach.