AN ANTHROPIC ENGINEER WATCHED CLAUDE RANK 14,000 WALLETS, SCORE 500 MARKETS IN MINUTES, AND BUILD A BOT THAT EXITS BEFORE THE WHALES DO.
That’s when it stopped looking like a clever script and started looking like exactly what their team had in mind.
You only need Claude + laptop + 1 hour/day.
Giving This Free for 24 hours. To get it:
1. Comment the word 'MJ'
2. Like and Retweet this post
3. Follow me @marryevan999
A few months ago, I sat across from Maxime, Meta's Creative Strategist for Disruptor brands.
The man who works with the top 1% of brands on the platform. The person who sees the data we all guess at.
I went in thinking I'd get validation. What I got was a moment that reframed everything.
He said: "It's less about thinking what piece of content I'm putting out there. It's who am I building this for, and which motivation or barrier am I trying to tackle."
That's it. That's the whole game.
The right ads for the right person built around the right psychological trigger.
The problem was that everything we'd built around that idea lived in fragments. A framework here. A podcast episode there. A case study buried in a client deck. Brands we worked with were getting pieces of the picture but never the full system.
So we built one place that holds all of it.
Everything on this board is what we're actively running right now across the 8 and 9-figure DTC brands we work with. The AI research stack we use to evidence personas. The brief architecture. The testing tiers. The optimisation rules we run in accounts every week.
It's informed by our own data, our Meta partnership research, and that conversation with Maxim.
If your CAC is rising but your creative volume is higher than ever, this is the system that fixes it.
Retweet and comment "personas" on this post and I'll send it over