Flywheel

Breaking down successful strategies for creating your own content-led Flywheel; through the lens of builders and investors

[Alex @alstras]

honestly so many ecosystems are underrated in ai rn

france is one, these killers 🇫🇷

everyone knows @MistralAI and @huggingface

here are 15 more french ai companies absolutely cooking:

[Flywheel @FlywheelOS]

BREAKING: HeyReach just got one shot banned from LinkedIn

[Peter @peterwong_xyz]

😳😳 Linkedin just banned heyreach. $10M ARR LI outbound business. could see this happening to so many more

add to the grave yard

[Peter @peterwong_xyz]

https://t.co/VqAb6dtb07

[Flywheel @FlywheelOS]

@HarryStebbings Media + Distribution >> everything

[Flywheel @FlywheelOS]

@heyblake depends on ICP... but mainly no

[Flywheel @FlywheelOS]

@stijnnoorman 100% agree. The "reply guy" strategy really does work for small accounts!

[Flywheel @FlywheelOS]

@CliftonSellers founder-led is honestly the only way to go...

[Flywheel @FlywheelOS]

@gregisenberg NEVER GIVE IN

[Flywheel @FlywheelOS]

@cormachayden_ Founder-led content is the goat

[Flywheel @FlywheelOS]

2/ Stripe famously pitched to potential customers that they could do payments in "seven lines of code", rather than dozens and API calls.

[Flywheel @FlywheelOS]

In 2010, Patrick and John Collison started Stripe when online payments required weeks of integration hell.

By 2025, Stripe hit $91.5B valuation, processing $1.4T annually.

Here's how two Irish brothers won payments through founder-led content that never felt like marketing:

[Flywheel @FlywheelOS]

1/ Most payment companies hired sales teams to pitch executives.

The Collisons were developers building for developers, and shared what they genuinely cared about beyond just payments.

[Flywheel @FlywheelOS]

@catalinmpit I use it to write content that drives pipeline

[Flywheel @FlywheelOS]

@tamer_pdx @Finance_Nerd_ @cluely Risk taking is part of building

[Flywheel @FlywheelOS]

At 21, Roy Lee deliberately got himself expelled from Colombia University.

His goal? Go viral and start a media firestorm.

3 months later, his startup @Cluely was worth $120M.

Here’s how a college dropout turned media controversy into a growth hack:

[Flywheel @FlywheelOS]

16/ At @FlywheelOS, we help founders build personal brands that turn visibility into business outcomes.

Interested in how we can do this for you? Book your free discovery call here:

https://t.co/QHA9iweJ3g

[Flywheel @FlywheelOS]

15/ An authentic personal brand gives you an unfair advantage.

When people recognise your name:
•Investors seek you out
•Customers already trust you
•Top talent wants to work for you

The best bit? You can build it today: