The way we shop for food directly impacts formulations, drives brand innovation, and shifts marketing messages, while new health regulations can take years.
This industry moves at the speed of our preferences - and thatโs real power.
Drink that in.
Startups are waking up to how crucial ops are, and weโre seeing it in the rise of tools, sheets, and apps trying to solve the gap.
But no tool replaces industry-literate pros like Adam Smith and Samuel Anderson.
#CPG#StartupSuccess#Manufacturing#CPGbrands#snacks
Meet Snackwerks, a Missouri-born snack expert.
๐ Capabilities: Baked/Cold Form Extrusion, Molding
๐ Certified: Kosher, Non-GMO, Organic, SQF
๐ช Products: Bars, Cookies, Bites & more
Specializing in mid-scale, high-quality snack production for brands big & small!
Cold Fill vs. Hot Fill
๐ง Cold Fill: No heat, preserves natural taste & nutrition. Best for small batches, sauces, & juices. Premium quality, higher cost.
๐ฅ Hot Fill: Heat for shelf life & efficiency. Great for jams, soups & high-volume. Cost-effective & scalable.
Two methods, two outcomesโboth elevate your product:
Slab Cut
Process: Rolled & cut into shapes
Best for: Bars, cookies, dense snacks
Cost: Higher, but adds value
Extrusion
Process: Molded for uniformity
Best for: Snacks, pastas, protein bars
Cost: Cost-effective
Co-manufacturers donโt need more leads.
The real challenge? Enabling them to communicate more upfront through detailed profiles, so brands can self-vet before reaching out.
Our goal: less back-and-forth, better leads, and tech that streamlines the process. ๐
PYPโs CPG Picks
Sol-ti Super Stix ๐๐
Weโre huge fans of Sol-ti! One founder swears by their shots (2 years no sickness!). Naturally, we had to try โ theyโre simple, delicious, & packed with organic goodness like coconut water, lemon juice, & strawberry.
Thanks, @drinksolti
Protein's mainstream appeal skyrockets:
High-protein product claims have nearly doubled from 3.3% in 2016 to 6.1% in 2020, illustrated by the TikTok cottage cheese craze.
This shift, fueled by influencers, highlights protein's versatility and growing consumer interest.
From niche to mainstream:
High-protein food and beverage product claims have nearly doubled, jumping from 3.3% in 2016 to 6.1% in 2020.
#FoodIndustry#ProteinTrend
Napoleon's bid to replace...
coffee with chicory was a strategic move for French autonomy.
Today, that legacy thrives with France, Belgium, and the Netherlands at the forefront, Europe now supplies over 95% of the world's chicory. A historical pivot with lasting impact. โ๏ธ
The natural ingredients found in alternative coffee products provide a wide variety of benefits that draw consumers in. These benefits include:
promotion of healthy gut biome, anxiety aid, and increasing cognitive functions.
#pypstop#foodandbeverageindustry#Coffee
Traditional vs. Alternative coffee drinkers:
While 63% of American adults drink coffee daily, the market for alternative coffee products is expected to hit US $19.8 billion by 2032.
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3) AI-Designed Art
AI is revolutionizing custom packaging design. It uses algorithms to blend consumer preferences, market trends, and brand style to create appealing, audience-tailored designs. AI brings a personalized touch to packaging, merging creativity with analytics
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4) Recyclable & Sustainable
In 2024, consumer choices in custom packaging are driven by environmental awareness. Brands prioritize *genuinely* recyclable, biodegradable, and sustainable materials to minimize waste and align with consumer values. #EcoFriendly
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2) Barbie Pink is the new Black
After the 2023 movie hit, expect #BarbiePink to dominate packaging. This lively hue is trending in cosmetics, fashion, & tech. Brands are using it for vibrant shelf presence & online impact, giving their products a memorable visual identity
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1) Smart Packaging
QR codes, NFC tags, & augmented reality in packaging create an interactive consumer experience, blending physical & digital realms. This enhances presentation and enables customers to access extra content, product details, and immersive AR experiences.