I meant I’d launch the magazine the day after securing funding — not literally tomorrow. But then I thought: to hell with it. It wasn’t a typo, it was my destiny: I’ll launch something 😂
So:
Every Thursday, I’ll send out a Substack newsletter, my column. I’ll share my published pieces — I’m focused writing for media — alongside articles, essays and projects I think are worth your time.
In top of that, I can commit to one substantial interview or artist write-up per week — similar to what I do for Objkt.
Now, a small favour: please subscribe to the Substack en masse. Force-subscribe your partners, children and dogs. Tell them it’s for culture. Or tell them nothing, if you favour less democratic methods.
If I want sponsorship or advertisers (I do, I do), the first thing anyone asks for is numbers. The link is below.
DM me with suggestions, commissions, collaborations, or existential concerns.
Let’s rock this joint 🖤
I’m happy to launch a magazine tomorrow — to document emerging artists in the space, write about trends, exhibitions, and cover what’s happening in media art beyond web3.
What has stopped me so far is the question of sustainability. Ironically, there seem to be too many writers for oh so few readers. Many influential collectors openly claim critics are unnecessary, which makes me sceptical that a collector-supported publication model could work. Right Click Save went through a difficult period, Outland stepped away from the magazine format, platforms are sunsetting, galleries are cutting costs and simply trying to survive.
Right now, it feels like there is nobody reliable to build upon — neither paid subscribers nor advertising.
I was researching grants, but since I live in Barcelona, most public support goes to media in Catalan. A Catalan-language magazine about digital art, anyone?
Realistically, a niche magazine only needs a small number of committed supporters to exist.
So. Are there any?
You know I hardly collect art any longer. But I'm Russian (/Italian) and I have a soft spot for ballet and balaclavas.
P.S. Once, my Italian professor of economics for the performing arts told me: “I remember you. You’re the Russian with ballet issues.” 😂
P.P.S. I don’t have issues. I ADORE ballet.