Foundation Agency

In the beauty industry, every brand is unique and needs a competitive edge. We'll help you grow through insights, strategy and unparalleled campaign performance

[Foundation Agency @FoundationAGNCY]

Merry Christmas from everyone at Foundation 🥂✨🎄

…and a happy New Year!

[Foundation Agency @FoundationAGNCY]

Due to the cost of living crisis, it's going to be a tough Christmas for both beauty brands and consumers.

Olivia explains a few key factors to include in your Christmas campaigns to ensure success despite the current circumstances 👇

[Foundation Agency @FoundationAGNCY]

Trends for 2023

♻️ Sustainability and clean beauty​
​
👩 Personalisation

🧖‍♀️ ​Wellness and self care
​​
🤝 Collaborations ​
​
​So, what do these trends mean for you and your beauty brand? Swipe to find out 👉

[Foundation Agency @FoundationAGNCY]

Key Questions 🤔

These are the must-ask questions to get the most out of your Christmas social media campaigns 👉

[Foundation Agency @FoundationAGNCY]

Christmas Social Campaigns 🎄

✨ @Bootsuk was another standout social media Christmas campaign in 2022.

Swipe to discover what Boots did to result in a spike of 105k people engaging, across Instagram, Twitter and Facebook organically on December 24th 👉

[Foundation Agency @FoundationAGNCY]

Christmas Social Campaigns 🎄

✨ @Dior 's 2022 Christmas social media campaign was a team favourite here at Foundation.

✨ Here's George, our Social Media Specialist, explaining what it was Dior did so well to drive 300,000+ followers within the Christmas period.

[Foundation Agency @FoundationAGNCY]

Christmas Campaign PPC Tactics 💻

Don't let your paid campaigns underperform this Christmas.

Here are a few of our team's recommendations when incorporating PPC into your Christmas campaign strategy ☝️

[Foundation Agency @FoundationAGNCY]

Christmas Campaign SEO Tactics 👨‍💻

Here are just a few of our top tips when it comes to incorporating SEO into your Christmas campaigns.

[Foundation Agency @FoundationAGNCY]

Christmas Campaign Content Tactics ✍️

Here's Olivia, our Senior Strategic Account Manager, providing her top tips for creating effective content in your Christmas campaigns.

[Foundation Agency @FoundationAGNCY]

The Christmas Campaign Timeline 🎁

✨ Every year we know Christmas is coming, so we should be using this time leading up to it wisely.

✨ Here at Foundation, we recommend looking at your Christmas campaigns now.

Here's a a timeline we've created to help you prepare 👇

[Foundation Agency @FoundationAGNCY]

Here's Resh, our Performance Lead, explaining the advantages of leveraging your Christmas campaigns early 👇

[Foundation Agency @FoundationAGNCY]

Why it Pays to Think About Christmas Now

✨ By December, 20% of consumers have already finished their Christmas shopping

✨ This means your Christmas campaigns need to be live by around September.

[Foundation Agency @FoundationAGNCY]

Beauty Blooms at Christmas!

Beauty products are the third most in demand gift at Christmas time 🎁💄

Swipe to discover how your beauty brand can appeal to these Christmas shoppers 👉

[Foundation Agency @FoundationAGNCY]

Christmas is the most competitive time of year for brands​.

"This all means in order to succeed at Christmas, you need to come prepared" 🗣️

Keep your eyes peeled for some upcoming tips on how to prepare your beauty brand for the holidays 👀

[Foundation Agency @FoundationAGNCY]

Coming Prepared For Christmas 🎄

✨ ⅔ think inflation and cost of living will have an impact on their shopping​. ​

✨AOV has gone down over the last 3 years​.

✨ Beauty consumers state they’re 7% more likely to describe themselves as price-conscious.

[Foundation Agency @FoundationAGNCY]

Over the next 12 days, we'll be sharing some insights and tips from our recent webinar to help you start gearing into action to get the most out of your holiday sales ✨📈

Keep your eyes peeled! 👀

[Foundation Agency @FoundationAGNCY]

According to @gwidotcom , UK consumers embrace their inner beauty guru around the festive period. Beauty products are the number one most-gifted item at Christmas.

Could this trend continue into 2023? If so, you'll need to come prepared.

[Foundation Agency @FoundationAGNCY]

Tubing mascara - in or out? 🤔

Hands up in the comments if you got it right 🙋‍♀️

[Foundation Agency @FoundationAGNCY]

''You need to take care of your skin barrier❗"

It's something we've heard a lot of recently, from skincare experts, influencers, and beauty brands.

So, what exactly is a 'skin barrier' and what are beauty brands doing to help with this common beauty consumer concern?

[Foundation Agency @FoundationAGNCY]

👉 40% of respondents claim influencer recommendations are more informative than celebrities.

👉 40% believe that products promoted by influencers are of high quality.

To find out how to effectively work with influencers, check out our blog. 🔗 https://t.co/2z20vT86JW