Ken Oestreich

Product Marketing leadership for B2B SaaS; Product-Market Fit advocate. Mentor. Advisor. Recovering Engineer + MBA. Husband to @monicafo +2. Opinions my own.

[Ken Oestreich @Fountnhead]

Silicon valley denizens sure do love their keyboard shortcuts. More of my OCD only-in-silicon-valley vanity plate sightings at https://t.co/lNkLeQagYO

[Ken Oestreich @Fountnhead]

Marketers: Re-define how you define your ICP (ideal customer profile).

Ridiculously detailed firmographic and technographic data is now available (through the magic of AI, data science, and more) that's been invisible in the past.
https://t.co/281zZBdzu9

[TestSprite @Test_Sprite]

🎉 Hello everyone! TestSprite is now live on Product Hunt! 🎉
We’d be incredibly grateful if you could support us by upvoting and leaving a comment here:
👉 https://t.co/dhQpoWrwAu*

[Ken Oestreich @Fountnhead]

Kudos to the @Test_Sprite team for your AI software testing agent reaching the #1 spot on @ProductHunt today! #GenAI #QA #Testing https://t.co/cj78rw4GPU

[Ken Oestreich @Fountnhead]

Developers: Please given an Upvote to @Test_Sprite today. Super-simple AI agent to test/verify code (esp. GenAI code!)
https://t.co/0okWOWqPaC

[Ken Oestreich @Fountnhead]

As a marketer or founder, are you thinking of cultivating a new category? If so, proceed with caution.

Here are 9 Things every marketer should know before they introduce a new technology: https://t.co/7VdJdexd2Z

[Ken Oestreich @Fountnhead]

With all the money flowing-into GenAI software development, IMO we need to mindful of the *testing* of that code as well.

Congrats to the @Test_Sprite team for reaching this milestone! https://t.co/rGm2fF55eu

[Ken Oestreich @Fountnhead]

Check out my latest article: The Importance of Product Marketing Coupled With Customer Success https://t.co/dAOYE3rgsP via @LinkedIn

[Ken Oestreich @Fountnhead]

Only tolerable approach.

[Ken Oestreich @Fountnhead]

Marketers should put FAR more effort into creating a good #ICP - It'll boost marketing efficiency, align teams, and drive business growth by focusing on high-value prospects. Read more https://t.co/i4M6itRs3l

[Ken Oestreich @Fountnhead]

If you're a Pro+ Member of the @PMMalliance, RSVP for tomorrow's virtual meetup I'll be hosting: Startup/Solo PMM: Taking Charge.
➡ Setting 30/60/90 day plans with founders
➡ Defining PMM charter
➡ Building bridges & influencing other orgs
https://t.co/E0jUgWHxJr

[Ken Oestreich @Fountnhead]

The Best #Startup Marketing Advice I Got at a F500 Company. @citrix veterans will remember the lessons we learned! HT @joevaccaro, @virtualsteve, @modestot, @mitchparker, @CloudAppCal + many more. https://t.co/18IFWwUdQL

[Ken Oestreich @Fountnhead]

Latest sighting on RT280 near SF. More Only in Silicon Valley vanity plate sightings... #applevanity https://t.co/lNkLeQaOOm

[Ken Oestreich @Fountnhead]

In June, I'll be cycling 100 miles around Lake Tahoe to raise money for @LLSusa. If you’re willing, please contribute to my ride. Be generous, but any amount would be great… And, for the remainder of the month, @subaru_usa will match your donation! ❤️ https://t.co/Mihs7CJSLJ

[Ken Oestreich @Fountnhead]

#B2B #Marketers #startups Don't forget next week's @PMMalliance meetup... 3rd in a series for facing the challenges of being a Solo PMM at a young company. Yours Truly will be moderating
https://t.co/VkAtgV7Scv 🚀

[Ken Oestreich @Fountnhead]

Marketers at Startups: Don't miss our next @PMMalliance sponsored meetup April 2! 🚀

Open forum of practitioners, marketing-curious, and been-there-done-that experts. Always a lively conversation - RSVP here
https://t.co/skVCZOgFJ8

[Ken Oestreich @Fountnhead]

B2B #Marketers at #Startups - Consider participating in a #VirtualMeetup with the Product Marketing Alliance this Wednesday March 6. Meet Peers. Interact. Ask/answer questions from the front-lines. RSVP Here - https://t.co/XdDid8xryL

[Ken Oestreich @Fountnhead]

If you're a Marketer or PMM at a Startup or growing SaaS business, consider joining the @PMMalliance virtual meetup (informal) March 6th - Topic: Setting Startup Goals and Metrics.  Great conversations + interactions + peer support.

https://t.co/XdDid8xryL

[Ken Oestreich @Fountnhead]

Marketers at #startups - rub your virtual elbows with peers tomorrow!

The @PMMalliance and I will be hosting a series of virtual meetups for people like you -- sole PMMs and marketers at startups. Bring your questions: https://t.co/F8PBXNgFRR

[Ken Oestreich @Fountnhead]

If you're a marketer at a #startup, then Join me and @PMMalliance for a series of virtual meetups about meeting the challenge! Open-ended discussions. And, suggest some topics! https://t.co/F8PBXNgFRR