Frans Ekman

🔍 Diving into product analytics & sharing insights.
Co-Founder & CTO @propspoints
💸 Investor, 👨‍💻 hacker, 📝 blogger

[Frans Ekman @Frans81]

We used the SelkoDialog AI agent to interview churned users of our Props app

Here's what we learned:
– Most didn't mean to churn, they just got distracted or fell out of habit
– Push notifications were often turned off
– Small life disruptions led to long-term disengagement

These insights reshaped our roadmap 💪.

SelkoDialog was a quick and easy way to uncover what the data alone couldn't.

📖 Full case study in the comments 👇

[Frans Ekman @Frans81]

@iPhilBanks @levelsio He could easily use Hotel affiliate links to make money.

Or if it becomes really popular there can be tons of other ways to make money.

[Frans Ekman @Frans81]

Super! Now I found it.

Have you considered grouping the filters under gym somehow? Right now "gym", "squat rack" and "weightlifting gym" are all separate individual filters.

Otherwise this is a really cool feature, since most hotels have really bad gyms and at best just a smith machine.

[Frans Ekman @Frans81]

It has always been like this and AI magnifies it.

The pure implementation part is shrinking away and the non-thinkers are becoming "postmen" who just deliver the spec to the agent.

[Frans Ekman @Frans81]

It has always been like this and AI magnifies it.

The pure implementation part is shrinking away and the non-thinkers are becoming "postmen" who just deliver the spec to the agent.

[Naval @naval]

There are 10x engineers because there are 10x thinkers.

[Frans Ekman @Frans81]

@yashhq_22 For some people whose audience is here. But I think there are many other routes to success.

[Frans Ekman @Frans81]

Welcome to the new world!

This is bad news for the average developers who will likely loose their job to AI and have to become an entrepreneur.

The expert tech people are probably going to be fine pursuing really challenging problems.

[Frans Ekman @Frans81]

@fabiofranchino Nobody should give ut. It does get harder and certain type of developers are at higher risk.

[Frans Ekman @Frans81]

Welcome to the new world!

This is bad news for the average developers who will likely loose their job to AI and have to become an entrepreneur.

The expert tech people are probably going to be fine pursuing really challenging problems.

[@levelsio @levelsio]

This is super interesting

You now have non-tech normal people outship tech people in terms of reaching revenue fast

I have lots of techy software engineer friends and they have been trying for years to get any MRR for their sideprojects and they still haven't

Here's an Indonesian girl, who's tapped into TikTok culture, knows what to ship, can't even code but ships it fast thanks to AI and gets to $800 MRR in the first month

So we're officially in a new time now: it's now literally just a competition of being as tapped into the culture as possible, to then be able spot a trend and rapidly built and launch a site/app/biz around it, and make money

There is little to any benefit being in tech now over normal people, maybe even the opposite as tech people are very up to date on tech things but often quite out of date on many non-tech cultural trends

This is a great thing, but a bitter pill to swallow: another gatekeeper wiped out and every tech builder has to now stop putting effort into tech skills, and instead put effort into understanding culture trends to see what to build next

And build it fast!

[Frans Ekman @Frans81]

@paulg What is your opinion on buying the initial critical mass?

This strategy is often mentioned in platform strategy books but I have not heard of any real success stories yet.

[Frans Ekman @Frans81]

@fabiofranchino For the capable yes, not for others

[Frans Ekman @Frans81]

@forgebitz It's obvious but hard to follow.

Same as "grow your revenue and keep costs low".

[Frans Ekman @Frans81]

Every time there's a task I still have to do manually, I ask myself:

"What would it take for AI to do this for me instead?"

Usually the answer isn't better AI.

It's things like:
- creating proper documentation
- structuring the data
- standardizing workflows
- making information accessible to machines

Most of the time, this takes longer than just doing the task manually.

But I'm starting to see these investments compound. Once the groundwork exists, more and more work becomes automatable.

[Frans Ekman @Frans81]

Every time there's a task I still have to do manually, I ask myself:

"What would it take for AI to do this for me instead?"

Usually the answer isn't better AI.

It's things like:
- creating proper documentation
- structuring the data
- standardizing workflows
- making information accessible to machines

Most of the time, this takes longer than just doing the task manually.

But I'm starting to see these investments compound. Once the groundwork exists, more and more work becomes automatable.

[Frans Ekman @Frans81]

@paulg I have felt this way every time and I have been wrong every time.

But this time (with AI) it will be different,right?

[Frans Ekman @Frans81]

@thenowhereway This used to be the only right way. But nowadays with AI it can sometimes to be ok to vibe code a quick MVP in a weekend. Depends on the product.

[Frans Ekman @Frans81]

@garrytan Maybe tomorrow the orchestration module automatically orders the LLM to build the necessary skills and hardens and develops itself that way?

[Frans Ekman @Frans81]

@dvassallo Time is money. Although I can imagine kids and some students feel their time is free and now it is harder for them to compete with people who have tokens.

[Frans Ekman @Frans81]

@itsolelehmann I couldn’t imagine a good life without children. But I do enjoy a few days alone from time to time 😅

[Frans Ekman @Frans81]

@theandreboso @nikitabier 🎯