Riccardo Fucile 🌶️

Growth & Retention Systems for 400+ eCom brands thanks to Email and SMS | Klaviyo Master Platinum Partner | 👉🏻 1 actionable tip a day, everyday.

[Riccardo Fucile 🌶️ @Freecard0]

ASNR Framework for eCom Brands

After working with 400+ eCommerce brands worldwide, I’ve learned every brand owner needs 4 things:

- A...cquire customers at a lower cost
- S...queeze more value from their ecosystem
- N...urture customers to stay top of mind
- R...etain customers longer

Every DTC brand has its bottleneck in at least one of these areas.

[Riccardo Fucile 🌶️ @Freecard0]

@realdigitaldao Are you currently using Shopify email or Klaviyo?

[Riccardo Fucile 🌶️ @Freecard0]

@ecmsun Is this purely related to paid ads or do you have other systems in place? (Email marketing, SMS, WhatsApp, SEO)

[Riccardo Fucile 🌶️ @Freecard0]

@AskPerplexity make a video of a mail and a lime merging together

[Riccardo Fucile 🌶️ @Freecard0]

@AskPerplexity make a video of an email and a lime that merge together

[Riccardo Fucile 🌶️ @Freecard0]

@alyasdq How much of this revenue comes from returning customers?

[Riccardo Fucile 🌶️ @Freecard0]

@seanfrank Leadgen ads + Email/Sms automations instead of just direct to conversion ads.

Also, live social shopping on Instagram/Facebook.

[Riccardo Fucile 🌶️ @Freecard0]

@Fortuze 🔥🔥🔥

Is this a one-purchase product or do you have things to upsell/cross sell once the sale is made?

[Riccardo Fucile 🌶️ @Freecard0]

@xdslippy420 @BenFacciani1 Sure!

[Riccardo Fucile 🌶️ @Freecard0]

@ecomclayton I deal with email/sms marketing but I know a couple of great professionals.

Also, about the ad accounts, one of our tech partners has a business exactly around this.

Send a DM if you want a quick intro, I’ll be happy to help

[Riccardo Fucile 🌶️ @Freecard0]

@BenFacciani1 We are way too close to Christmas and this may be one of the main reasons.

Try to reactivate also your less engaged audience, provide them with some value (how to get the most out of your product etc).

If you use emails correctly, that will be a night and day difference

[Riccardo Fucile 🌶️ @Freecard0]

@ecomchasedimond I have a different - positive - experience about Klaviyo’s evolution over time and I’m curious about those factors you mentioned.

I get what you say, so I guess my question is: why were those things so impactful that led you to repel Klaviyo all at once this way?

[Riccardo Fucile 🌶️ @Freecard0]

Think about the average revenue instead of the daily revenue.

Some days are🔥, some are 💩, but the important thing is your average.

[Riccardo Fucile 🌶️ @Freecard0]

@ecomchasedimond What was the shift you saw that turned you toward finding better alternatives?

[Riccardo Fucile 🌶️ @Freecard0]

@xdslippy420 With the right moves this day will come before you can imagine 💪🏻

[Riccardo Fucile 🌶️ @Freecard0]

@CTtheDisrupter With all the discounts and low margins on physical products I see BFCM more as a quick and super effective way to have a pool of customers to then transform in repeat buyers - where the real magic happens!

[Riccardo Fucile 🌶️ @Freecard0]

@xdslippy420 What would you say was the key to unlock this step?

[Riccardo Fucile 🌶️ @Freecard0]

@bauermarty @ecomchasedimond For sure!

I’m actually using Omnisend with a couple of clients and I’m curious about the next updates.

Are you asking because you know something I don’t? 👀

[Riccardo Fucile 🌶️ @Freecard0]

@drunkonads That’s 🔥🔥🔥

Is it just pure Meta ads or have you leveraged any other channel (PPC, email marketing, sms etc) ?

[Riccardo Fucile 🌶️ @Freecard0]

@xdslippy420 Great results here!

What kind of products do you sell?