Christin Todorov

DTC Performance Marketer & Growth Consultant | $200M+ revenue via Paid Ads 📈

[Christin Todorov @drunkonads]

@JoeJMarston 2026

[Joe Marston | Ecom Growth @JoeJMarston]

Our biggest resource of 2026 has been downloaded nearly 3000 times. It just got updated.

The 2026 playbook now includes a full breakdown of Meta's 31 March algorithm update, the rise of persona-led creative, partnership ads, AI UGC, and how the next wave of UGC is forming.

Four pillars: Meta, TikTok, AI, Creative. Built from £600M+ in revenue across the brands we run.

Retweet this post and comment "2026" and I'll send it across.

[Dom 🧙‍♂️ @adv_ceo]

Best ecom buddies are the ones you hear nothing from for months, then you post a decent revenue screenshot and all of a sudden you get bombarded with questions from them 😂😂😂

[Dom @AuthenticDom]

Most people are sleeping on SMS flows.

We hit our first $500K month by sending the right texts at the right time

If you wanna see the exact setup for our SMS flows just Like & Comment "Send" and I'll DM it to you

(must be following me)

[Christin Todorov @drunkonads]

@Freecard0 thank you! This is blended so there are google, tiktok and email in the game, but about 60% of the adspend is Meta 🔥

[Barry Hott ☄️ @binghott]

Everyone's freaking out about potentially losing the ability to optimize for lower funnel events like purchases in January.

There's a lot of conflating of issues here, so I want to try to clear things up from what I've heard and seen:

There are different changes that may impact different business categories. From Meta:

1. Core setup: We may apply core setup’s data restrictions to your Meta Business Tool, which restricts the sharing of custom parameters and parts of URLs following the domain.

2. Restriction on certain standard, or similar custom events: We may restrict the sharing of specific mid and lower funnel events. Consider shifting your focus to upper-funnel events to maintain effective audience targeting and campaign optimization.

3. Full restrictions: We may fully restrict all events in specific regions or all regions. In these circumstances, Meta Business Tools cannot be used for campaign optimization where restrictions are in place. You may need to pause or adjust campaigns as performance could degrade over time. For example, if you think your data source is categorized correctly, you may want to consider adjusting your campaign to optimize for certain available campaign objectives such as Awareness (e.g., reach, impressions), Engagements (e.g., likes, comments, shares), and Traffic (e.g., link clicks).

It's unclear as to what categories will receive what restrictions or why, but I'm sure it will become clearer soon.

I'd expect true medical healthcare accounts to be restricted the most (and they may be really screwed).

I'd expect most supplement accounts to be impacted minimally, probably just the Core Setup. They should still be able to use lower funnel conversions, but with some limitations on tracking data based on URL parameters.

I think most advertisers reading this will be spared from the brunt of this and won't even notice, but a small percent in certain categories will be significantly impacted.

I'm sure there will be creative solutions to solving this problem, and I'm eager to see how brands do this in both compliant and non-compliant methods.
https://t.co/Zr9SkG4av1

[Jacob @jforjacob]

Honestly think majority of customer surveys are complete bs

We ran a survey on our product page asking if there was anything holding you back from purchasing today

We also had one after purchase on the thank you page asking the main reason they bought from us today

The number one reason for not buying was the price

The number one reason for buying was the price

🙃

[Jeremy Haynes @TheJeremyHaynes]

The highly anticipated video on how to come up with offers rich people actually want to buy just dropped

https://t.co/RRW4rh03bj

[Ivanski Kramer | ivanski ai @IvanskiKramer]

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[Christin Todorov @drunkonads]

@IvanskiKramer great points!

[Jacob @jforjacob]

Spent two days at Meta last week. One day was an event they put on for a group of people with Meta partnership accounts and the other day was for a strategy meeting with my account manager and one of the directors of the European team

One thing was repeatedly emphasised on both days:

Meta are all in on Advantage+ shopping campaigns and AI. We were literally told they are not allocating any resources towards manual sales campaigns anymore. It’s like manual sales campaigns don’t even exist to them.

They also put a strong emphasis on creative diversity being the key to getting the most from ASC and their AI. Not just in terms of video vs image but having assets that visually look very different from each other, utilising all formats including carousels and DPA’s. And of coarse variation in terms of messaging and awareness stages

Something that all good advertisers were putting a strong emphasis on anyway but it makes me wonder if those that say ASC hasn’t worked for them truly have a diverse library of ads

Anyway, it’s very clear the direction that Meta are moving in. They also have some of the best AI in the word. Look at their latest public Llama model for example, can only imagine what’s going on behind the curtain in their ad algorithms. You’d be a fool not to take advantage of this in your advertising.

The fact I’m still hearing people talk about ASC just being made for beginner advertisers is laughable. Yeah because Meta are going to dedicate all their resources of their biggest revenue stream into helping Mums sell their hand knitted socks online. Please, spare me

These guys at Meta are wizards, their track record is incredible. You really think they are gonna be wrong on this?

[Trayan Hristov | Lifecycle & Retention Marketing @THristov_]

[CASE STUDY] Becoming an 8-figure brand.

BOGO is one of the best strategies for most supplement brands, and VoomVaya's Birthday and Black Friday offers made them an 8-figure brand.

The entire case study is here: https://t.co/TiBAaiZBwh

What Hung Ngo, Co-Founder, said about our work:
"Trayan and his team at Thrivelia are one of the most dedicated agencies we’ve had the pleasure of working with. They’re constantly split-testing all our flows, optimizing email subject lines and copy, and improving our overall weekly email performance.

Trayan is also full of great ideas and strategies: his checkout popup flow became our highest-earning flow, his SMS campaigns generated a $3+EPL, and his VIP club email strategy led us to our most successful birthday sales ever!

Not to mention, he’s a great guy to work with! Highly recommended!"