FriendsofSearch

[EMERCE @Emerce]

[nieuws] Longfonds en Asics winnen Friends of Search Awards 2026 - Emerce https://t.co/HkndwoloiL

[FriendsofSearch @FriendsofSearch]

“We don’t have to come armed with every answer, we just have to come with the right data” - Amy Hebdon-Middleton, founder and Managing Director at Paid Search Magic.

#pcc #fos2026

[FriendsofSearch @FriendsofSearch]

Jono Alderson on measuring what matters: “Prompt tracking is a delusion, it feels like control but its a snapshot. It doesn’t tell you what people feel, think or want.”

#seo #fos2026

[FriendsofSearch @FriendsofSearch]

"It's not that automation is bad, we can't avoid it. But we are the adults in the room, so we have to prevent it from drifting." - Ameet Khabra, @HopSkipM3dia

#pcc #fos2026

[FriendsofSearch @FriendsofSearch]

TikTok isn’t here to replace traditional advertising, it’s here to amplify it. Incremental value is created when traditional advertising works alongside TikTok search and TikTok ads. - Işıl Sağer
Product Marketing Manager, TikTok

#ppc #fos2026

[FriendsofSearch @FriendsofSearch]

@jes_scholz thanks for showing us how to move past EEAT checklists towards fame.

#fos2026 #SEO

[FriendsofSearch @FriendsofSearch]

Congratulations Longfonds for winning Best SEO at the Friends of Search Awards 🏆

#SEO #fos2026

[FriendsofSearch @FriendsofSearch]

@Longfonds wins best SEO 🏆 congrats!

#seo #fos2026

[FriendsofSearch @FriendsofSearch]

Congratulations Asics for winning Best PCC at the Friends of Search Awards 🏆

#pcc #fos2026

[Brodie Clark @brodieseo]

Thanks for having me @FriendsofSearch!

Such an awesome conference for SEOs in Amsterdam, highly recommend. The trip has been a lot of fun.

Special thanks to @EdWords, @gerkmulder and the rest of the team for having me.

#FriendsOfSearch

[FriendsofSearch @FriendsofSearch]

‘People are searching in new ways and using Pinterest as a search engine. It’s not longer only about clicking and searching but also about converting: half of the Pinterest searches come with commercial intent’ - Niki Lin & Katja Smith @Pinterest

#fos2026 #ppc

[FriendsofSearch @FriendsofSearch]

Google & Rituals dive into omni-bidding with Ymke van den Enden, Yannic van Overbeeke en Micaela Grau. “Omni bidding increased revenue in total market.”

#PPC #Rituals #fos2026

[FriendsofSearch @FriendsofSearch]

Gianluca Fiorelli on how to engineer topical authority by combining 360° content analysis, micro-moment mapping, and multi-layer optimization.

#seo #fos2026