Alec

Blues, Cards, STL City FC, and video games @2plus2isjoe is my hero • 💜 #stlblues #AllforCITY #stlcards

[Alec @FrostyAlec]

My god, I love them

[St Louis CITY SC @stlCITYsc]

Our Home. Our Way.

[ASHA @asha_shar]

This is an important email I sent today to all employees at XBOX:

Team,

We are beginning the most significant restructure in XBOX history. After careful consideration, I've made the difficult decision to reduce our team by approximately 3,200 throughout FY27. This will include approximately 1,600 role eliminations today, and in addition, four studios will leave XBOX to new management. I recognize that a year-long restructuring creates additional challenges. Unfortunately, it is not possible to make all the necessary changes in a single day, and I wanted to be direct about the scale.

I know this is painful. These changes will directly affect people who have poured their creativity into building XBOX. Many joined us through acquisitions, while others were recruited here, or sought us out because they loved this industry and loved XBOX. Today's decisions do not reflect their talent or dedication.

Our business today is not healthy. We are operating at margins that are 3–10x lower than comparable platform and publishing businesses. We entered Gen 9 with a smaller install base and a higher cost structure. To grow, we bet on Game Pass, multi-platform, and a broader portfolio of content. While those businesses have created meaningful value, they did not grow at the pace we expected. As that happened, our core business weakened, and we added more teams, more investment, and more time, hoping for a better outcome. And now the industry is facing the most severe hardware crisis in its history. We must reset XBOX.

First, we will reset our content portfolio.

Since 2018, we have aggressively expanded our studio portfolio while the number of games created each month across the industry now outpaces the last ten years combined. We now find ourselves competing not only with the largest publishers, but also with smaller independent studios. It is neither possible nor desirable to own every great independent studio. We have also learned that we are not the best home for every type of studio; in a typical year, we lost 64 cents for every dollar we invested. As we reset XBOX, we will help independent creators succeed by providing open development tools and audiences to realize their vision.

Compulsion Games and Double Fine Productions will return to management and transition to independent studios with their IP, catalog, and runway for their next games. Ninja Theory and Undead Labs have entered terms to join new ownership with funding to complete and grow Senua and State of Decay 3. In France, Arkane’s management is beginning required consultation with its Works Council to review potential strategic options.

We are also making reductions across other units, and in some cases, shifting investment to focus on higher priority projects. These changes vary in size across Activision, Bethesda/ZeniMax, Blizzard, King, Mojang, and XBOX Game Studios. None of our first party publicly announced games or projects are being cancelled as part of these reductions.

In addition, Mojang and King will now report directly to me. These two studios have increasingly become platforms and are our largest by monthly active players. They bring critical geographic, demographic, and differentiation to XBOX.

Second, we will reset our platform.

We know that great technology gets better when it gets simpler, not bigger. Today, in some parts of the company, work passes through as many as 14 layers of management. Our platform teams are 40% larger than they were at the start of this generation, even as our player base and playtime have declined. That complexity has slowed decisions, blurred accountability, and made it harder to deliver for players. As we reset XBOX, we will simplify.

We will reduce management layers to no more than 5, and where possible, 3. We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. And we will streamline how we work across our tools, with a cleaner code base, shared services, and 50% reduced vendor spend.

Third, we are resetting how we operate.

As XBOX grew our headcount, we became more fragmented. Teams, studios, and functions often operate independently, and it became harder to work towards a shared goal, make the right tradeoffs, and get things done.

For the first time, we are establishing a Chief Operating Officer with end-to-end P&L responsibility across content, hardware, platform, and services. Helen Chiang has been promoted to this role and will report directly to me. Over nearly two decades at XBOX, Helen has helped build some of our most important businesses, from XBOX Live to leading Mojang and the Minecraft franchise. She will bring our businesses together under one operating model, making sure we make clear investment decisions, learn from our successes and failures, and hold ourselves accountable for results.

Thank you, Dave McCarthy, who is retiring after 17 years with XBOX. Dave has played a defining role in building the platform that millions of players rely on every day and has been a trusted partner through many of the biggest moments in XBOX's history. We wish him all the best.

These changes are about a bigger future for XBOX, not a smaller one. The next decade of gaming will be larger, more global, and more creative than anything we've seen before. This year, we'll invest as much in XBOX as we ever have, but we'll invest with greater focus, greater discipline, and greater clarity, all in service of making XBOX where the world plays and creates.

I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. XBOX has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027.

History is full of companies that mistake longevity for inevitability. We will not be one of them.

Asha

[Alec @FrostyAlec]

@fmdestekcom Ah a Turkish account. Makes sense.

[Barstool Sports @barstoolsports]

Me and the boys pulling up to FIFA HQ to file the Balogun appeal

[Troll Football @TrollFootball]

WTF IS A KILOMETRE!!

[🇺🇸🦆 @cookinquack]

IN AMERICA WE CALL THAT SHIT “BALL DONT LIE” FUCK YOU AND YOUR SHITTY REFS @FIFAcom

[XBOX UK @xboxuk]

PERSONA 6

Arrives day one with XBOX Game Pass | #XBOXShowcase

[XBOX Game Pass @XBOXGamePass]

a meal? a succulent Game Pass meal?? | #XBOXShowcase

[⚡️🇧🇼 @Priceless_MCI]

I’m never deleting this app bro 😭

[The Witcher @thewitcher]

Medallion's humming... that can only mean one thing! It's time to announce The Witcher 3: Wild Hunt - Songs of the Past! ⚔️

This brand new expansion for The Witcher 3: Wild Hunt will take you to the Path with Geralt of Rivia once more. It’s being co-developed with @Fools_Theory and is coming to PC, Xbox Series X|S, and PlayStation 5 in 2027. Stay tuned for more information in late summer. ⏰

[🫧•JD•🫧 @she_JD14]

This was NOT on the menu 💀

[Shinobi602 @shinobi602]

🎮 Video Games | Summer 2026 Showcase Schedule 🎮

🔷MAY 21
▪️9AM PT/12PM ET
▫️Six One Indie Showcase | Featuring 60+ indie games

🔷JUNE 2
▪️2PM PT/5PM ET
▫️State of Play | Expect a deep dive on Wolverine, updates, reveals and more from "top studios around the world"

🔷JUNE 5
▪️2PM PT/5PM ET
▫️Summer Game Fest | World premieres, new announcements and updates

🔷JUNE 6
▪️9AM PT/12PM ET
▫️Wholesome Games Direct | Features cozy games, 50 titles and updates

🔷JUNE 6
▪️10AM PT/1PM ET
▫️Story-Rich Showcase | Focuses on narrative-focused games, 26 games, reveals + updates

🔷JUNE 6
▪️12PM PT/3PM ET
▫️Future Games Show Summer Showcase | World premieres, exclusive trailers and extended gameplay of EXODUS

🔷JUNE 7
▪️10AM PT/1PM ET
▫️Xbox Games Showcase | World premieres, new announcements, and a deep dive direct of Gears of War: E-Day

More Here ➡️ https://t.co/3bZ12Wee9E

#StateofPlay #XboxShowcase #SummerGameFest #FutureGamesShow #PS5 #Xbox #Steam #Nintendo #videogames #gaming

[XBOX @XBOX]

November 19th

Wishlist Now: https://t.co/O1RVROCl2Z

[Alec @FrostyAlec]

@Professorbroman Damnnnnn Broman looking hella healthy and fit! Okay King!!!!

[Alec @FrostyAlec]

@OwlcatGames Will there be better gear sorting options for inventory?

[NASA @NASA]

Liftoff.

The Artemis II mission launched from @NASAKennedy at 6:35pm ET (2235 UTC), propelling four astronauts on a journey around the Moon.

Artemis II will pave the way for future Moon landings, as well as the next giant leap — astronauts on Mars.

[Latest in space @latestinspace]

#BREAKING 🚨: NASA HAS SUCCESSFULLY LAUNCHED THE ARTEMIS II ROCKET

[Alec @FrostyAlec]

@Jimmyking35 I’m fully convinced ALL closers need to enter the game like WWE Superstars. Rivera’s ‘Enter Sandman’ and Helsley’s ‘Hell’s Bells’ entrances are/were so damn good.

[St. Louis Cardinals @Cardinals]

First MLB hit ✅
First MLB home run ✅
First MLB curtain call ✅

Welcome to St. Louis, JJ Wetherholt!!

[Spittin' Chiclets @spittinchiclets]

“5 minutes each for CHUCKING KNUCKS.”

Give that ref a raise after that call 😂