Adam G.

opinions are a commodity, data is the currency

[Adam G. @FrugalEntrepren]

@jforjacob @jforjacob is one of the very few account worth following in the space. Just providing value, actual experience, no b.s, no theories…not selling anything. Keep at it, f…k the haters….

[Jacob @jforjacob]

Let’s set a few things straight

No, we do not run any ripped creatives

No, none of our top ads are ripped

Anyone who knows the brand can go check our ad library. You will see nothing but our original work. We literally work with multiple of the top creative agencies in the space as well as have a full internal creative team.

Shoutout @aaronmtrx @harrydelmege_

I have also given full access to our internal creative system and helped multiple 9 figure guys on here with their creatives for free. All of who could vouch

I have no issue admitting we ripped a few videos when we started the brand back in June to test the product, and have talked about publicly before. Some people don’t like that, and I get it. But it is what it is

No, we do not run black hat MRR. Anyone could go buy a product from our brand right now and either go straight to the portal and cancel or email our customer service team where you will be emailed a direct link to cancel your subscription within 1 minute. We don’t ask questions, we don’t try to persuade to stay etc and it has been this way for a long time

Our subscriptions are setup the exact same way other brands that people dick ride here on Twitter are, and I can post examples if anybody wants. The only difference is we make it easy to cancel

We also run on shopify payments and use PayPal. You think any BH operation is able to do that at scale? No is the answer

Yes, our Trustpilot got fucked and our public display rating isn’t available because of a breach of guidelines. My mistake, you live and you learn

Our Trustpilot score is 3.1 (not amazing but not bad) go check our reviews on shop (I think it’s 3.9 or 4 atm) again, not amazing but also not bad. Also, shop reviews are a far better judge of a business than Trustpilot

Are we 100% white hat? Probably not but show me a brand that is. And I’m ok with that but I’m not ok with people that know nothing about our business spreading lies

Also, we try to keep our brands private for a reason (like almost everyone on here) I would expect people with any decency to respect that. So any mention of any of my brands from now on, you will be blocked and forgotten about

I know pretty much everyone’s brand who is on Twitter (even you anons who think nobody does) and will never publicly try to doxx. It’s just crazy to try and fuck with someone that way, can literally ruin families

All of the stuff I tweet about is designed to help people, and it comes from the stuff we implement ourselves directly. Not some made up bs

I don’t sell anything, don’t take sponsored post opportunities etc. literally just here to help

If you think I’m talking bullshit about anything or don’t like me please just unfollow me and just focus on your own business, it’s really that simple

To anyone else, I will continue tweeting out stuff we see working and trying to help everyone here make more money and provide for their family

God bless

[Adam G. @FrugalEntrepren]

@EcomKostnchko_ Marry her!

[Jacob @jforjacob]

A new brand we started in June just crossed 100,000 orders today

Subscription based, no funding, no debt, profitable and hitting 7 figures per month

So how did we do it?

I hear all the time you need a lot of money to start a subscription based brand.

"prepare to be unprofitable for months until repeat revenue compounds"

At my core, I'm a retard and I like it when things are super simple

I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget

Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc

Pre-requisites:

- Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data

- Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster

Ok lets go

At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget

Then we started scaling making sure to maintain healthy margins

We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order

Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue

Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down.

Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net

Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i

That's it. Nothing complicated, no fancy financial models needed

Just stay profitable first order in the beginning

When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev

Once you have 3 month LTV data scale ads at a loss if your data allows it

This allowed us to never be in debt, always have money to fund inventory and scale

Worth mentioning we also were able to fund this growth while having 25% hold on PayPal

If you think you need to take on debt or raise money, sorry but it's a skill issue

I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form

If I can do this, anyone can

[Adam G. @FrugalEntrepren]

@TommiPedruzzi Start

[Adam G. @FrugalEntrepren]

@dasilvashadow DM

[Jack Gilbey @jackgecom]

2025 I failed all of my goals.

I did worse in 2025 than 2024.

Here’s the mistakes I made and how I’ll learn from this to do $10m+ in 2026.

Background:

End of 2024 I hit my first $1M month.

I had a goal to do $3M in a month in 2025.

But in 2025 I did not do a $1M month.

Still very grateful to do these numbers, just not the growth I wanted

Why I failed:

1.Complacency

I reversed engineered my $3M goal with exact things I needed to do to get there and I failed to do these actions.

I achieved the goal I had for 3 years of a $1M month and lost my drive to get to the next level.

2025 I worked less hours than 2024

I worked with way less intention, wasn’t thinking about everything I was doing, just going through the motions.

In general I got comfortable and business got worse because of this.

2.Hiring

The things I needed to do to get to the $3M month were impossible to do by myself.

I needed to get to 300 campaigns on meta to achieve a $3M month.

(That might sound weird to you, read through my old tweets and I explain why)

Up until now I only outsource media buying and customer service.

Publishing that many campaigns, making the ads and landing pages are all full time jobs, but I was doing them all myself.

Therefore I didn’t achieve my goal of 300 campaigns.

I’ve now hired those positions.

Sounds pretty obvious that you need to hire to get to bigger numbers.

For me it was limiting beliefs/things I was telling myself.

‘I’ll hire next month ’
‘no one can do it like me’
..etc

3.Thinking in terms of months

I set a goal of a $3M month only for Nov/Dec, not for the full year.

So between Jan–Oct I had nothing to keep myself accountable for.

From now I only set yearly goals

In general I think too many people in ecom think about the day or the month.

You need to start thinking about the year.

Doing 4/5M a year, you’ll probably do a $1m month in your peak month. Which can trick you into thinking you’re doing better than you are.

It’s not per month, it’s 1 month.

This will be great for your emotions as well, as ecom fluctuates so much by month.

It can seem like your business is getting worse if you look by month, or it can seem like you’re improving, when both could be incorrect it’s just seasonality.

Instead zoom out and think about the year.

Summary:

I think $3–5M a year is a big sticking point in ecom.

How you got to this level is definitely not how you get to 8 figures+ a year.

And personally speaking, more income than this doesn’t affect your life the same way getting to this level did.

Don’t slack off
Hire
Set yearly goals

Side note:

Revenue doesn’t mean anything, profit is all that matters.

When I talk about revenue for my business, it only counts if margin is 25%+

In the past I’ve chased revenue and sacrificed profit.

If you run ads like me, just keep your roas higher.

Break even roas x 1.7

Use this formula, this is the roas you should stay at.

Anything below Break even roas x 1.3 = decrease

Anything above break even roas x 1.9 = increase

This will keep your store margin around 30%.

Example:

1.5 break even roas = 2.55 goal roas.

1.95 or below decrease.

2.85 or above increase.

Analyse budgets every 10x break even CPA or 1 day whatever is highest

Example:

Sell $50, cost $10 = $40 break even CPA

Analyse every $400 in ad spend

Or everyday if budget above $400 daily.

Thanks for reading

[Jacob @jforjacob]

The best way to do research on your audience isn't searching "x problem" on reddit

Reddit is literally the most basic thing you can do and really shouldn't make up much, if any of your research

1. most of the content is fake

2. You end up with just the stuff the most insufferable % of the population is talking about (the karens etc)

What you should be doing instead is living like you have the problem, fully immersed in content rabbit holes etc

Consider it the 'method acting' of ecom

Like, if you have diabetes you wouldn't just search 'diabetes' on reddit and call it a day lol

Or maybe something more relatable for the ecom bro's is health / fitness

When you were embarking on your 'getting shredded' journey did you just search 'how to build muscle' on reddit, I doubt it

You probably were consuming content on Youtube, instagram, found there were different philosophies on effective workouts, different approaches to diet etc

Should i do 5 x5?

Should i go high volume approach?

Is 3 days a week actually more effective than 7 days a week?

Are isolated lifts even worth it?

Is keto the best way to loose fat?

What about carnivore?

Is the IIFYM approach healthy long term?

How much protein do I really need?

each of these would lead you down a different rabbit hole and you would find youtube channels, blogs, groups etc that expanded on each of these

You'd connect with people in real life and at the gym and ask questions, share ideas, train with each other etc

Then maybe after a year or so you would have a pretty wide and balanced knowledge base on the subject

Imagine then with all that knowledge how effectively you could market to people around fitness

You could make ads specifically for the 5 x 5 bro's telling them how they needed more volume if they wanted to grow more

You could re-educate the keto crowd on how low carb long term is bad for the thyroid and that eventually leads to all your bodily systems slowing down, including those responsible for building muscle and ironically burning fat

You could show people how working out 7 days a week likely isn't optimal and that having adequate rest between workouts will get you to your goals faster

Anyway, hopefully you get what I mean

Most ecom guys goes 1 level deep on their research and think it's enough

Sorry but you have schizo mfrs like me to compete with

Pretend you have the problem, start looking for answers as you normally would do with your actual IRL interests instead of just cherry picking a sentence from reddit to use as your hook

[Adam G. @FrugalEntrepren]

@evanseech SOP

[Adam G. @FrugalEntrepren]

@ecomchigga BUILD

[Adam G. @FrugalEntrepren]

@wahg_one @wahg_one sauce!

[wahg_one @wahg_one]

Road to 100K profit month with ecom - Day 2

Bad day for this store today. Thank fuck for MRR (NOT bh) still bringing me profit in. Otherwise I'd be cooked.

Couldn't progress much today on my stores, busy with real life stuff. Only got administrative work done (fulfilling orders, dealing with complaints etc...)

[Jacob @jforjacob]

@QiLikeCheetah is a fucking legend

Never seen customer care near the level this guy goes to

Truly amazing

[Jacob @jforjacob]

3 campaigns (per offer)

1. ABO testing: one ad set per concept. $100 a day to start. Scale ad sets where they are. Lowest cost bidding

2. CBO scaling. Winning ad sets from ABO get duped (no post Id) as new ad sets in this CBO. Lowest cost bidding

3. Graveyard campaign: All “losers” from testing go in here under strict bid cap. Surprising how much spend this will get. Insures no creative you’ve paid for goes to waste unnecessarily.

[Adam G. @FrugalEntrepren]

@NahFlo2n Flow

[Adam G. @FrugalEntrepren]

@georgesttock Page

[Adam G. @FrugalEntrepren]

@ElsaSofia__AI UGC

[Adam G. @FrugalEntrepren]

@dimitarangg Cold

[Adam G. @FrugalEntrepren]

@euuaan_ Tutorial