Gaurav Gupta (GG)

A salesman by nature and Dreamer by heart. I learn from people, instead of books as books cannot disagree. #stuffGGsayz

[Gaurav Gupta (GG) @GG_sayz]

We’ve seen the harms of social media but, Imagine if this same power can be used for the good instead.

#WhateverItTakes

https://t.co/9kst04gEGk https://t.co/ZDGzeZWysH

[Gaurav Gupta (GG) @GG_sayz]

Expanding @ #SpeedOfBrilliance
Building Team @ #SpeedOfTrust

Join us on our rocket ship and #DareToWin

https://t.co/ErvIVjlFfR https://t.co/wA5YHxXb7p

[Gaurav Gupta (GG) @GG_sayz]

https://t.co/DzThukXxfq

[Gaurav Gupta (GG) @GG_sayz]

Be a General not a Soldier, for Soldiers need the comfort of battle-lines in sight, but Generals only have his Soldiers and a Plan!
#StuffGGSayz
#MidWeekMotivation
#MakingsOfAGreatManager

[Gaurav Gupta (GG) @GG_sayz]

https://t.co/mjyJyhUStW

[Gaurav Gupta (GG) @GG_sayz]

Q: Do you know why Google Ads show our “English ads” on Mandarin website?
A: Because Google shows ads based on browsing history of user and NOT by content of the site. So in bilingual markets, users will see English ads on non-English sites. #BeAware https://t.co/z7UutUS0Uy

[Gaurav Gupta (GG) @GG_sayz]

Question at #SmartDataSG
Q: Is top funnel brand building not as relevant as lower funnel conversion?

A: Top funnel brand building is always & utterly relevant, but track right on-site brand KPI’s- downloads, chats, site search. NOT video completion rate! #MeasureWhatMatters

[Gaurav Gupta (GG) @GG_sayz]

Question at #SmartDataSG
Q: How do you balance the obsession with last click attribution vs total user journey attribution modelling?

A: Last click attribution is dead, pls let it Rest In Peace!

#MeasureWhatMatter

[Gaurav Gupta (GG) @GG_sayz]

Question at #SmartDataSG
Q: How do you measure conversion effectively if you don’t have direct control or visibility of online sales channel?
A: If no control, get visibility atleast. Else measure the next best metric- build a cart, new account sign ups or just page flow.

[Gaurav Gupta (GG) @GG_sayz]

“Why are you still in office?” If the answer is “My company expects me to” you’re clearly in a wrong company! An excerpt from article I read on changing scape of workplace.
Cause=Trust, not Technology
Effect=Dedication, not Insincerity. #LifeAtCirclesLife
https://t.co/CunJT7q9Yi

[Gaurav Gupta (GG) @GG_sayz]

At #SmartDataSG -
Q: When digital marketing is inflicted with so much inefficiencies, how do you run it at https://t.co/UKOjjZBJ2S?

A: I stopped looking for Light at the end of the tunnel and learnt how to Navigate in dark, instead.
Thanks Rameez
#MentoredByTheBest

[Carrie Sim @mscarriesim]

@GG_sayz Not just any code, but THE exclusive leaked code. - #StuffGGSayz

[bhuvanesh mohanraj @bhuvihere]

"Attribution fallacy - your marketing ROI is a lie." Very insightful session! @GG_sayz #UnspokenTruth

[MARKETING-INTERACTIVE @MarketingEds]

Measure what matters otherwise it will become garbage in and garbage out. We only have that much bandwidth. - @GG_sayz, @CirclesLifeSG #smartdatasg

[MARKETING-INTERACTIVE @MarketingEds]

. @CirclesLifeSG's @GG_sayz taking the stage next at #SmartDataSG.

[MARKETING-INTERACTIVE @MarketingEds]

Don't look at metrics like CPC, look at cost per effective click. Don't look at CPR but cost per effective reach. Your insights will show you how many of those clicks were fraud clicks and how many of those were good. - @sannchit. @hmarketer #smartdatasg

[Gaurav Gupta (GG) @GG_sayz]

My presentation at #smartdatasg

Q: Why including conversions just by view of an ad is a Bad idea?

A: Users don’t remember ads, when buying stuff. Especially if they actually never saw the ad!

Thanks Rezwana

Read this below-
#IToldYouSo https://t.co/inwIXfi9oE

[Bhagwat Pant @Bhagwat_Pant]

Your marketing ROI is a lie! A very interesting presentation by @GG_sayz. In the ocean if data and KPIs, Measure what Matters. #SmartDataSG #marketing #data #advertising #cx https://t.co/SKA5OW182G

[MARKETING-INTERACTIVE @MarketingEds]

The walled gardens have trained us to identify view through conversions by insisting that we should continue to record conversions on their platforms. This whole space is very murky. - @GG_sayz, @CirclesLifeSG #smartdatasg

[Gaurav Gupta (GG) @GG_sayz]

During my presentation:
Q: To get precision at scale, you need quality data partnership. How to decide who to partner with?

A: When you living in desert- you don’t ask the water bearer how good the water is, you simply take it. #realitytherapy https://t.co/5tXt2BtSLz