Gadi Samet

Building brand authority across GEO, SEO & Reputation Management. Father of 2 | Tech enthusiast | Runner🏃‍♂️

[Gadi Samet @Gadi_Samet]

Reputation acts as a floor, not a trampoline. A new three year study tracking 139 corporate crises at 114 public companies found strong reputation companies lost a median 8.5% of value during a crisis, weak reputation companies lost 20.1%.

Every brand needs ORM, the numbers above make that hard to argue with. But ORM alone is not enough. It helps a brand grow up to a point, then its real job becomes deciding how much of that brand survives once something goes wrong. That's why it has to be built alongside SEO, GEO and digital PR, not run on its own.

Via @ePRNewsOnline
https://t.co/zNS0pAHnCk

[Gadi Samet @Gadi_Samet]

@Leeroydotuk Agreed, The part people skip is the practical one. If the position number itself is admittedly unstable, anchoring your reporting to it is building on sand. Enquiries or qualified leads are at least something you can actually act on

[Gadi Samet @Gadi_Samet]

@Bjoern_Hev Hi Björn, let’s connect!

[Gadi Samet @Gadi_Samet]

@isab1600 @1600Agency Good Luck Isabella! Enjoy Tel Aviv. I'll be happy to connect

[Gadi Samet @Gadi_Samet]

@microDesignn Hi, I'll be happy to connect! Followed you

[Gadi Samet @Gadi_Samet]

@benjp009 👋 Let's connect

[Gadi Samet @Gadi_Samet]

@annasoreskin Congrats! Let's connect

[Gadi Samet @Gadi_Samet]

@DariaWithAI 👋 Let's connect

[Gadi Samet @Gadi_Samet]

@kayvanza 👋 Let's connect

[Gadi Samet @Gadi_Samet]

@LinusEkenstam 👋 Let's connect

[Gadi Samet @Gadi_Samet]

@MakiHacks 👋 Let's connect

[Gadi Samet @Gadi_Samet]

More AI Overviews with shorter summaries is probably not just about user experience. A shorter answer also means less surface for a citation to matter on, which fits the pattern where citations already barely translate into visits. This might be Google optimizing for speed and cost, not depth.

[Gadi Samet @Gadi_Samet]

@affiliateswrld Hi👋Happy to connect

[Gadi Samet @Gadi_Samet]

@paszed_ Hi! Let's connect

[Gadi Samet @Gadi_Samet]

@ArpitaDebnath07 Let's connect!

[Gadi Samet @Gadi_Samet]

@meetarno Happy to connect!

[Gadi Samet @Gadi_Samet]

@giutheginger Happy to connect

[Gadi Samet @Gadi_Samet]

@hamzaonX Happy to connect

[Gadi Samet @Gadi_Samet]

Worth flagging what the second study actually found. It's not that Domain Rating or backlinks took over, they barely correlate at all. YouTube mentions turned out to be the strongest predictor of AI visibility, even ahead of branded web mentions. Classic authority metrics and AI visibility are turning out to be different games.