Vick Galu

Writing about money.

[Vick Galu @GaluVick]

You might just need to go deeper on the ideas you already have.

Take one observation

One useful observation can become an entire content series.

So instead of constantly asking

“What should I post?”

The new question becomes.

“What else is there to say about this?”

[Vick Galu @GaluVick]

Publishing isn't just publishing. It's research.

There's a lesson to keep at the top of my mind

[Vick Galu @GaluVick]

I’ve noticed this while looking at good copy

The strongest pieces usually don’t start with clever writing.

They start with digging.

Reading customer language.
Looking through comments.
Studying objections.
Going through old sales calls.
Finding the words people actually use.

[Vick Galu @GaluVick]

One useful place to look for copy ideas?

The words your prospects are already using.

Their DMs.
Their comments.
Their emails.
Their objections.
Their questions.

[Vick Galu @GaluVick]

The goal isn't

“Can I write something like this?”

It’s

“What can I learn from why this worked?”

That changes the way I collect examples.

[Vick Galu @GaluVick]

When I'm editing copy or doing rewrites

instead of always asking

“How can I make this better?”

Another useful question i like to use is

“What can I remove?”

[Vick Galu @GaluVick]

Sometimes the best copy is hiding inside the first draft.

It's a simple lesson.

But the simple things are usually what goes over looked

[Vick Galu @GaluVick]

The curse of expertise

The more you know...

The harder it becomes to explain simply.

[Vick Galu @GaluVick]

Imagine having a salesperson who worked 24 hours a day.

That's what your landing page should be doing.

[Vick Galu @GaluVick]

Employees create value.

Assets create leverage.

Your website should be an asset.

[Vick Galu @GaluVick]

The goal isn't to make your website prettier.

The goal is to make it more persuasive.

There's a difference.

[Vick Galu @GaluVick]

You've spent years learning your business.

Your customer has spent 30 seconds on your website.

Write accordingly.

[Vick Galu @GaluVick]

Founders love features.

Customers love benefits.

There's a difference.

[Vick Galu @GaluVick]

The best landing pages feel like reading your own thoughts.

Every objection appears...

Right before you ask it.