G&R

Helping companies build brands through proven research solutions and trusted expertise.

[G&R @GandRllc]

New G&R study shows Democrats and Republicans react to some Super Bowl ads differently, while other ads receive bipartisan support. #mrx #AdvertisingResearch #SuperBowlAds #socialjudgment
#pressrelease #SuperBowl
https://t.co/qjnJoEO8Mq

[G&R @GandRllc]

Our Annual Super Bowl Viewership Study shows Republicans and Democrats view the broadcast differently, and offers thoughts about the different social judgments members of the two parties may be prone to make. #pressrelease #mrx #advertising #SuperBowl https://t.co/SEXkAAOos7

[G&R @GandRllc]

Is Super Bowl advertising worth it? Yes. Our research shows that in addition to higher levels of engagement, advertisers benefit from the prestige. #SuperBowl54 #advertisingeffectiveness #superbowladvertising #mrx #PressRelease
https://t.co/pPU6VBYzue

[G&R @GandRllc]

Festive fun is good.
More taste/appetite appeal
would make it better.

#AdHaikuesday #advertisingeffectiveness #abtesting
https://t.co/9RIc7e9i27

[G&R @GandRllc]

Another practiced
ad form tries to say too much
in too little time.

#AdHaikuesday #AdTesting https://t.co/fhuwD4ZfPN

[G&R @GandRllc]

Who thought T-Mobile
would reach and out-touch the best
AT&T ads?
#adhaikuesday #InternationalWomensDay #advertisingeffectiveness #abtesting https://t.co/B046DMWhBp

[G&R @GandRllc]

Nice stories help, but
it's how an ad ties into
our values that sells.

#AdHaikuesday #advertisingeffectiveness #abtesting
https://t.co/UIrRcklfPv

[G&R @GandRllc]

Story-telling has
its place, but folks need more than
cute to buy a car.

#AdHaikuesday #AdvertisingEffectiveness @Toyota
https://t.co/Wng1aKHaem

[G&R @GandRllc]

Washed out image and
weary copy makes for worn
out advertising.

#AdHaikuesday #AdvertisingEffectiveness #ABTesting #AdTesting #PrintAdvertising https://t.co/mTDk1MZSeQ

[G&R @GandRllc]

Over the past few years, the NFL has been the subject of several controversies. Here's a look at how Super Bowl audiences are affected by issues like National Anthem protests and domestic violence accusations. #mrx #adtesting #infographic #copytesting #surveyresearch #SuperBowl

[G&R @GandRllc]

Over the past few years, the NFL has been the subject of several controversies. We asked Super Bowl viewers how they felt about several hot-button issues from national anthem protests, to brain injuries. Here's what we found:
https://t.co/Hj0zpK16CF #pressrelease #SuperBowl #nfl

[G&R @GandRllc]

With nothing much to
say, a well-liked spokesperson
can carry the day.

https://t.co/o5iBmlJpUW

#adhaikuesday #effectiveadvertising @HBOats

[G&R @GandRllc]

G&R is seeking adults for a paid 30-minute audience response study at our lab in Pennington, NJ. More info at https://t.co/oyApr44TFv #mrx

[Which Ad Pulled Best? @WAPBonline]

Join our community. Sign up now and receive FREE access to Which Ad Pulled Best? Print: Volume 1! Learn more at https://t.co/c9D7cSgjYn #advertisingeffectiveness #abtesting

[G&R @GandRllc]

Strong salesmanship in
a short wrap: k on mobile,
but not on TV.

#AdHaikuesday #abtesting #effectiveadvertising @Hellmanns https://t.co/EZFRUY1OA3

[G&R @GandRllc]

(3/3) "… As long as public opinion is important in this country, and until someone finds a better way of appraising it - I intend to go right ahead with the task of reporting the opinions of the people on issues vital to their welfare.” #pollingmatters #flashbackfriday

[G&R @GandRllc]

(1/3) On this day in 1948: Truman narrowly defeats Dewey. @Gallup miscalled the election. Thinking that few votes would change, polling stopped several weeks prior, missing a swing of 3rd-party voters back to Truman’s camp in the final days of the campaign. #pollingmatters

[G&R @GandRllc]

(2/3) George Gallup wrote, “If the 1936 election performance of scientific polls gave the fledgling industry considerable credibility with the U.S. public, their performance in the 1948 election threatened to undo everything..." #pollingmatters #FlashbackFriday

[G&R @GandRllc]

Fun, but hard to read,
no taste appeal, no reason
to believe: no sale.

#AdHaikuesday
https://t.co/knVZ3M3t0a

[G&R @GandRllc]

Dark is dramatic,
But it is also somber;
too much for most ads.

#AdHaikuesday #ABtesting #AdvertisingEffectiveness https://t.co/3NQ0J61dEM