@benjilanyado I’d be prepared to cut JL some slack for today though… midfielders severely let us down, Alvarez especially who doesn’t appear to want to be at the club.
@dansilver_@BrentfordFC Completely agree. Found it very alarming - challenged them but was told it was a condition of entry and had no choice. Whole thing seemed unnecessarily aggressive particularly when there wasn’t many fans around us at time of entry just after 2pm.
Very pleased to be launching Beyond Bias today - a new guide for marketers to improve targeting effectiveness. Download the guide here at https://t.co/zHS2xTGhjL #mrx#consumerinsight
Thanks to the good folk at Research Live for sharing our latest opinion piece about the pitfalls of planning campaigns based on age-based assumptions.
Learn more about the data behind the article and download the full report here: https://t.co/tiDQCJtWws
Assumptions about age-based behaviour often only capture half the picture, argues Gary Brown of @Kantar TGI, and fail to show the complexity of modern lives:
https://t.co/0Hm3eGpkPh #mrx
Visit https://t.co/bOCZztM5cz to get your copy and get in touch with me – or a member of the TGI team – to discuss how TGI can give more depth to your audience insights and unlock growth opportunities for your business.
Today Kantar is launching 'Beyond Age' - a new report, powered by TGI, designed to further the debate in marketing effectiveness.
The study features a range of data examples drawing from TGI GB, Europa and Global Quick View.
Download the report here: https://t.co/bOCZztM5cz
And we dedicate a chapter to highlight the diversity of generational groups and deep-dive on the often ignored Gen X group to understand how Life Stage has a greater bearing on brand & media choices than age