If anyone could help me fill out my survey for my Marketing Research class I would greatly appreciate it, the survey is over iPhones and does not take that long to fill out. https://t.co/xobb9jNOsx
@123redcavs22 @WortylkoLori#UCBAMKTG2080@WortylkoLori The sales promotions I most often see are loyalty programs. I feel like a lot of stores ask when you check out if you want to join a program, which is smart because it gives the company information about the customers on what they tend to buy
@Olivia04134626 @WortylkoLori#UCBAMKTG2080@WortylkoLori I agree that Lays has a good marketing campaign with all there social media’s and websites but I think the marketing on Lays Stixs in general could be a little better, they just don’t seem to talk about the stixs as much as they do with the other chips
#UCBAMKTG2080@WortylkoLori This week in class we learned about product complexity and the customer core value. There is a customer core value circle that list actual product like brand name, quality, packaging etc. As well as associated services like financing, warranties, etc.
@JordanA86875287 @WortylkoLori@UCBlueAsh#UCBAMKTG2080@WortylkoLori I feel by conducting surveys for specific areas as a company, the surveys will help build a better perspective for the business, because of the responses people are giving, but some people could screw up the results due to them lying on the questions.
#UCBAMKTG2080@WortylkoLori This week in class we learned about the research process and it’s 5 steps 1:Define Objectives 2:Design The Research 3:Collect The Data 4:Analyze Data and Report Findings 5:Develop An Action Plan
@SweetAaliyahD @WortylkoLori#UCBAMKTG2080@WortylkoLori The perceptual mapping was really interesting to me because there is so many companies or products you can put up against each other to find the best value, or the worst value of each product
#UCBAMKTG2080@WortylkoLori This week in class we learned about the segmentation targeting positioning process and the 5 steps. Step1: Establish Strategy Step2: Segmentation Methods Step3: Segmentation Attractiveness Step4:Select Target Market Step5:Position Strategy
@gachuzje@WortylkoLori#UCBAMKTG2080@WortylkoLori From the outside perspective of a business, I have never really thought that all these steps go into a company, I always thought someone from the company just buys a product for need and they put it to use right away.
#UCBAMKTG2080@WortylkoLori This week in class we learned about the Buying Center and its 6 steps the Initiator, Influencer, Decider, Buyer, User, and the Gatekeeper.