#GERD project manager says #Sudan, #Egypt should have shared half of construction cost
In a televised interview, Eng. Kifle Horo, project manager of the Grand Ethiopian Renaissance Dam (GERD), said the project brings significant benefits not only to Ethiopia but also to downstream countries, particularly Sudan and Egypt. He emphasized that Sudan will benefit from consistent water flow, reduced flooding, full reservoirs, and year-round farming opportunities.
On Egypt, Kifle noted that the dam’s location in Ethiopia reduces evaporation compared to Egypt’s plain-based reservoir, potentially saving an additional 4 billion cubic meters of water annually.
He argued that given these advantages, “Sudan should have covered at least 30% and Egypt 20% of the cost,” adding that instead of cooperating, both countries opposed the project, costing Ethiopia lives and resources.
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Hi, 10 year advertising vet here, have worked with handfuls of Fortune 100 brands. To say the ADL campaign is the cause of you losing 60% of revenue is really silly and outlandish.
Twitter does 4-5 billion in revenue a year. If the ADL made you lose $2.5 billion, that would make them one of the most powerful organizations in the history of the world.
The reason advertisers are leaving Twitter is simple. Twitter's advertising products have always been subpar compared to Meta and TikTok's offerings, both in creative types and effectiveness. The only interesting ad units you have are like-to-remind and sponsored trends. And the REAL REAL reason: in the time spent between you sending your offer to Twitter and you publicly trashing the website for being "all bots," YOU tanked the website's reputation, then got stuck making the purchase, and now have to save a reputation you created.
Every senior marketer I know laughed at the X rebrand—not because of the name itself, but because the sunday rollout with no official comms was just the latest example of why professionals don't feel like they can trust Twitter to be a professional org. They have the same concerns due to how you carry yourself on the website.
So no, the ADL did not cause a 60% revenue drop. You purchasing the site, you ripping it to shreds as you tried to back out of the deal, and your style of leadership finally gave advertisers the reason they needed to take away their budgets entirely.
Not one brand I've worked with cares what the ADL says. They DO care about brand safety, but they're not influenced by an org like that. So, they probably AGREE with the ADL, but they're mostly not advertising because of the many reasons I listed above.
Jonathan at ADL kicked off a massive Twitter boycott campaign less than a week after the acquisition closed.
Literally nothing had changed about the site.
Our US revenue is still 60% down from that campaign, but slowly improving.
Be respectful, show compassion, have empathy and help heal their shortcomings with love 💕 & lots of love. No one is perfect and don’t try to fix everything that seem broken. Let them be ….help where you can rather than trying to denigrate them as immature. @Theholisticpsyc
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#Oromo people are largest ethnic group in Ethiopia w/3rd most widely spoken language in Africa,after Arabic & Hausa.They're an indigenous African people who have maintained their cultural identity/language despite the Oromo language being forbidden for much of the 20th century.