Andy Burnham walks into a bar and orders a pint.
“£6 please.” Says the barman.
Andy says,
“Sod that. I’m getting a ten pound taxi into to town. I know a pub where it’s only £5.95 a pint.”
My 15 year-old son, a huge City fan who is now being bullied at school due to the outrageous media pile-on against City, has just listened to a @talkSPORT news bulletin where the announcer has just compared City CEO Soriano to a Bond villain.
Shame on you, @talkSPORT#mcfc
A long read, but its the truth!
I genuinely think we are watching football loyalty slowly die and I don't know what replaces it.
I've followed Man United home and away for decades. Thousands and thousands of miles, trains, cars, coaches, hotels, stupid kick off times, days off work and an absolutely frightening amount of money.
But forget the money for a minute because you can always earn more money.
You can't get the time back.
Weekends away from your wife and kids, family things you've missed, holidays planned around fixtures, getting home at stupid o'clock then getting up for work a few hours later.
And none of us were forced to do it. We did it because we fucking loved it.
When the fixtures came out you didn't think do I fancy that game?
You thought right, how am I getting there?
That's the difference.
And lately I've noticed more and more people I've known through football for years saying the same thing.
"They can have my ticket."
That's not normal.
These aren't people who started supporting United because they won a trophy last year. These are lads who've been everywhere following them.
And before rival fans jump on with the glory hunter stuff, that doesn't really wash anymore either.
Yes, Manchester United were ridiculously successful. We were spoilt for years and I'll never pretend otherwise.
But we've been mediocre for the best part of 12 years now.
There are kids going to Old Trafford today who've never seen Manchester United win the league. For some of them, United being bang average is basically all they've ever known.
What glory are they hunting?
They're still going.
Their dads and mams are still taking them. They're still buying the shirts, travelling away and growing up supporting United.
So this isn't about demanding we win the league every year.
Football fans can handle losing. Fuck me, we've proved that.
It's everything else.
You can have a Saturday night kick off now where you're £100 for a train, £100 for a hotel, ticket, food, drink and you're basically writing off 24 hours of your life. Sometimes you're fucked for work the next day as well.
And increasingly you sit there thinking...
What am I actually getting back from this?
Not trophies. I don't mean that.
I mean from the relationship with the club.
Because it doesn't feel like a relationship anymore.
It feels like a transaction.
You're a membership number. A ticket account. A customer.
And if after 20, 30, 40 years you finally say fuck this, you can have my ticket, it doesn't really matter.
Someone else will take it.
Probably someone who'll spend more money while they're there.
They'll buy the shirt, go in the Megastore, buy the experience, take the photos and maybe pay hundreds more for something that used to simply be part of going to the football.
Financially that might make perfect sense.
But I think football is playing a very dangerous game.
Because the people you're slowly replacing aren't customers.
They're supporters.
They're the people who went when it was brilliant and went when it was shit.
The people who knew everyone around their seat.
The people whose dad took them and who now take their own kids.
The people who didn't need a "matchday experience" because the fucking match WAS the experience.
And I don't even think this is just Manchester United.
I'm hearing supporters from other clubs saying exactly the same things.
Maybe we're just further down the road than some.
Football is becoming an event.
A day out.
A product.
Something you experience once and stick on Instagram.
And maybe that's just the future. Maybe old fuckers like me need to accept it 😂
But here's the bit I'd worry about if I ran a football club.
People aren't as angry anymore. They're just losing interest.
There's a massive difference.
Angry supporters still care.
They protest. They complain. They sing about the owners. They demand change.
When someone who's arranged their entire life around football for 30 years suddenly says...
"Know what? I can't be arsed going."
Is anyone genuinely surprised by this (repost)?
The leadership team has spent two years gutting headcount and driving a culture of relentless cost-cutting. It’s creating enormous stress behind the scenes, and while plenty of staff would love to walk, mortgages, families, and financial commitments mean most simply can’t afford to.
When you slash resources to the bone, operational standards collapse. That explains why so much of what the club delivers now feels poorly executed.
I left a company at the end of 2025 after over 25 years of service, which had also significantly reduced its staffing levels over the previous two years. From what I hear, most of my former colleagues who are still there are now unhappy, largely because the culture has changed so much, and they want out.
🚨 TODD BEAMER, UNITED 93 PHONE CALL: "LET'S ROLL" 🇺🇸
Todd: Hello… Operator… listen to me. I can’t speak very loud. This is an emergency. I’m a passenger on a United flight to San Francisco. Our plane has been hijacked.
Lisa: I understand. Can they see you?
Todd: No. There are three that we know of. They have knives — razor knives, like box cutters. Someone announced from the cockpit there was a bomb. It sounded fake.
Lisa: Your name?
Todd: Todd Beamer. United Flight 93.
Todd: They killed one passenger in first class. They forced most of us back. Fourteen of us here. Five flight attendants. The guy with the bomb ordered us to sit on the floor.
Lisa: Are you okay?
Todd: We’re going down… wait. No. We’re leveling off. We changed directions. We’re flying east again.
Todd: A guy named Jeremy called his wife. She told him two planes hit the World Trade Center. Lisa, is that true?
Lisa: I have to tell you the truth. It’s very bad. Both towers are gone. A third plane hit the Pentagon. Our country is under attack. I’m afraid your plane may be part of their plan.
Todd: Oh God. Lisa, will you do something for me? Call my wife and my kids. Promise me you’ll call.
Lisa: I promise.
Todd: Our home number is… You have the same name as my wife. Lisa. We’ve been married ten years. She’s pregnant with our third child. Tell her I love her. I’ll always love her. We have two boys — David, he’s 3, and Andrew, he’s 1. Tell them their daddy loves them and he is so proud of them. The baby is due January 12th. I saw an ultrasound. We still don’t know if it’s a girl or a boy.
Lisa: I’ll tell them. I promise, Todd.(Lisa patches in the FBI.)
Agent: Todd, your plane is on a course for Washington. Best guess is the White House or the Capitol.
Todd: I understand. I’ll be back.
Todd: Everyone knows this isn’t a normal hijacking. We have decided we will not be pawns in their plot.
Lisa: What are you going to do?
Todd: Four of us are going to rush the one with the bomb. Then the cockpit. A stewardess is getting boiling water. We’ll take them out.
Todd: Would you pray with me? [They pray the Lord’s Prayer.] Yea, though I walk through the valley of the shadow of death, I will fear no evil, for thou art with me.
Todd: God help me. Jesus help me. Are you guys ready? Let’s Roll.
SOURCE: @SterlingMSnow