5 types of content that build your following:
1. This person teaches me
2. This person motivates me
3. This person entertains me
4. This person makes me think
5. This person understands me
That's just about it.
Max Holloway yelling "I'm the best boxer in the UFC" while slipping a five punch combination he wasn't even looking at is one of the coolest things I've ever seen in my life.