Geoff Stephen

20+ years teaching lead gen & daily sales using simple, 20-minute "Caffeine" emails. Go here:

[Geoff Stephen @GeoffStephen]

It’s just 3 things..

1. Simple Lead Funnels
2. List Building (traffic)
3. Email Marketing

That’s it. Focus on those. Make money. Repeat.

[Old Hockey Cards @oldhockeycards]

..on the bus to Vimy Ridge, when we crossed a certain point, our guide stood up and announced, “Welcome home, you are now on Canadian soil..”. 🇨🇦 We rode the rest of the way in silence and it was a moment I won’t forget..#LestWeForget #RemembranceDay

[Geoff Stephen @GeoffStephen]

I’m not playing the social media slot machine anymore.
I’d rather put my content in places that actually pay out.
Forums, safelists, classifieds… yeah, the “ugly” stuff that still works.. for me.

[Geoff Stephen @GeoffStephen]

Ever buy a steak and stretch it into 3 dinners?
That’s how content works too.
One idea = fajitas, stew, burgers, leftovers.
That’s how you get traffic without burning out.
Full breakdown in Issue #52.
https://t.co/EpJ33CUL1f

[Geoff Stephen @GeoffStephen]

Most rookies treat content like a one-night stand.
Write it, publish it, forget it.
Hustlers? They milk the same piece into 7 traffic streams.

[Geoff Stephen @GeoffStephen]

Let’s not dance around it:

You’ve sent some terrible emails.

So have I.

Emails that looked great in your head…
...but hit the inbox like a lukewarm fart in church.

This week’s issue of The Email Anarchist

https://t.co/o7DlrFUHB1

is one of the best (and biggest at 30 pages long) I’ve ever put out.

And I don’t say that lightly.

Get it.

[Geoff Stephen @GeoffStephen]

@ElectionsCan_E Another family member of mine also voted there and was told the same thing.

[Geoff Stephen @GeoffStephen]

@ElectionsCan_E FYI Just left a polling station that advised me I couldn’t vote without 2 pieces of ID. I had my DL (which is 100% accurate). The volunteer pointed to the instruction sheet (which said I only needed one piece of ID). They said I couldn’t vote without 2 pieces, so I had to go back to my car and use my car insurance as ID, which I did. Hmm..

[Geoff Stephen @GeoffStephen]

@ElectionsCan_E Too late now. It was at Bench Elementary in Cowichan Bay BC.

[Geoff Stephen @GeoffStephen]

@JVMonte2 BR549 opening for the Black Crowes

[Geoff Stephen @GeoffStephen]

Mindset without skillset doesn't pay the bills.

Don't avoid the fact that you need to learn how to DO the stuff in order to market a product or run your business.

Yes, your mindset is important, but you need to be operationally sound as well.

It's like writing sales copy without a call to action.

[Geoff Stephen @GeoffStephen]

@woutgrt Yessir.

[Geoff Stephen @GeoffStephen]

Are your emails about you and your product.. or do you relate them to your reader and how you solve their problems?

Guess which one makes more sales..

[Geoff Stephen @GeoffStephen]

Email marketing works when YOU show up.

Are you sending daily and staying top of mind.. or letting your list forget who you are?

My experience: If you miss a day of emailing your list, it puts your audience back 3-5 days (they forget you).

Email. Every. Damn. Day.

[Geoff Stephen @GeoffStephen]

@russellbrunson

[Geoff Stephen @GeoffStephen]

@GuntherEagleman Alberta.

[Geoff Stephen @GeoffStephen]

Your list isn’t one-size-fits-all, so why treat is like it is..?

Are you speaking directly to the segments of your audience?

Or are you throwing out a generic message hoping it sticks?

[Geoff Stephen @GeoffStephen]

Your email isn’t a broadcast.. it’s a conversation starter.

Are you inviting your subscribers to reply, share their thoughts, or take action?

Or are you just talking to yourself.. again.. ?

[Geoff Stephen @GeoffStephen]

I asked Gemini about Gemini taking visitors away from websites while scraping their content.

Adapt to survive.. it’s always a moving target.

[Geoff Stephen @GeoffStephen]

The best CTAs don’t shout.. they guide.

Is your call-to-action a clear and easy "next step" for your reader..?

[Geoff Stephen @GeoffStephen]

Have you given your audience a reason to trust you today..?