Geoffrey Moore

Author, speaker, advisor, best known for Crossing the Chasm. Venture partner at Wildcat Venture Partners. Chairman emeritus Chasm Group & Chasm Institute

[Geoffrey Moore @geoffreyamoore]

First of all, this is a terrific endorsement for which I am truly grateful. But perhaps even more importantly, this is one of the best marketing moments I have ever seen—certainly beats the pants off of all the Super Bowl ads this year. Thank you, @OmarMKhateeb.

[Omar M. Khateeb @OmarMKhateeb]

Crossing the Chasm author @geoffreyamoore has a new book but its not about business. Here's the book of the week!

[Geoffrey Moore @geoffreyamoore]

What does it mean to be conscious? AI models can mimic thought, simulate emotion, and even write persuasive prose, but they don't experience.
Consciousness is tied to our biology. Mistaking simulation for sensation is a category error.

https://t.co/2U8z1cUpHQ

#AI #Consciousness

[Geoffrey Moore @geoffreyamoore]

When destabilization is the norm, enterprise leaders must:
🔹 Double down on customer success.
🔹 Identify urgent use cases where action can't wait.
🔹 Let their Incubation Zone drive market-specific impact.
The time to act is now.

https://t.co/7aVtH0RnbL

#B2B

[Geoffrey Moore @geoffreyamoore]

#ChangeManagement needs a clock.
Each milestone needs a single accountable leader whose job is to clear the cross-functional obstacles that slow everything down.
Momentum is fragile during a transformation. If it gets lost, it rarely comes back.
https://t.co/Lr6AKDd72f

[Geoffrey Moore @geoffreyamoore]

People can absorb disruption when the why is credible and the strategy explains why this enterprise can win.

Start there before the implementation clock starts.

https://t.co/Lr6AKDdERN

#AI #Change

[Geoffrey Moore @geoffreyamoore]

AI is forcing change management into the operating model itself.

Narrative and strategy get the journey started. Power metrics and accountable milestone leaders keep it moving.

https://t.co/Lr6AKDd72f

#AI #ChangeManagement

[Geoffrey Moore @geoffreyamoore]

We’re witnessing a shift from information retrieval to knowledge discovery, from keywords to context.

Three constituencies matter: users, advertisers, shareholders. Prioritize them in that order, or lose them all.

https://t.co/7qI1WBGQaM

#AI #Marketing #LLMs #DigitalStrategy

[Geoffrey Moore @geoffreyamoore]

Destructive memes cannot be quarantined out of digital culture.

The first defense is local: values strong enough to resist them and critical thinking sharp enough to expose them.

https://t.co/Ml2TRt3v3Q

#Culture #Leadership

[Geoffrey Moore @geoffreyamoore]

A meme is a behavior that works well enough to copy and simple enough to spread.

That makes culture an adoption process.

https://t.co/Ml2TRt3v3Q

#Culture #Innovation

[Geoffrey Moore @geoffreyamoore]

Culture spreads through imitation.

That helps explain everything from markets and fashion to politics and conspiracy theories.

Digital media has increased the speed. AI will increase it again.

https://t.co/Ml2TRt3v3Q

#Culture #AI

[Geoffrey Moore @geoffreyamoore]

We often think of values as something we learn.

A mammal might disagree.

https://t.co/sMfcYfrMBe

#Values #HumanNature

[Geoffrey Moore @geoffreyamoore]

Many of the behaviors we associate with values were already present in mammalian social groups long before they became subjects of philosophy or religion.

https://t.co/sMfcYfskqM

#Values #Biology

[Geoffrey Moore @geoffreyamoore]

Mammals nurture offspring, form friendships, and organize around authority.

Those behaviors appeared long before modern institutions.

https://t.co/sMfcYfrMBe

#Values #Biology

[Geoffrey Moore @geoffreyamoore]

Only 18% of 𝐧𝐞𝐰 𝐭𝐞𝐜𝐡 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 are 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.

Improve your success rate by 3x or 4x. See the 4-pager below by @ECKHARDT_Chasm

https://t.co/FgjGX46SRe

#crossingthechasm

#geoffreymoore

#techproductlaunch

[Geoffrey Moore @geoffreyamoore]

Has your tech company made 1 of the 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡 𝐞𝐫𝐫𝐨𝐫𝐬 described further below ?

based on our study of 225 tech companies, 82% of product launches 𝐟𝐚𝐢𝐥 to meet their objectives. See the 4-pager below by @ECKHARDT_Chasm

https://t.co/FgjGX47qGM

[Geoffrey Moore @geoffreyamoore]

Out of 225 tech companies only 18% of new tech product launches are successful.

Improve your probability by 3x or 4x. click the link by @ECKHARDT_Chasm to get your product launch success rate up to 82% ...

https://t.co/nBUnzZ2EAT

#crossingthechasm #techproductlaunch

[Geoffrey Moore @geoffreyamoore]

AI adoption is moving more slowly than its potential would suggest.

One reason is that organizations spend far more time evaluating the risks of deployment than the costs of delay.

https://t.co/HZ38fhoEWS

#AI #Leadership

[Geoffrey Moore @geoffreyamoore]

Organizations often ask whether deploying AI is too risky.

A related concern deserves attention:

How risky is it to keep things exactly as they are?

https://t.co/HZ38fho77k

#AI #Leadership

[Geoffrey Moore @geoffreyamoore]

AI pilots are good at reducing alpha risk.

What often goes unexamined is beta risk: the cost of not deploying.

https://t.co/HZ38fho77k

#AI #Leadership

[Geoffrey Moore @geoffreyamoore]

When volatility hits, most organizations focus on what to do.

A better starting point may be deciding who should do it.

Not every challenge belongs to the same leadership team.

https://t.co/Ra8LJmsNfq

#Strategy #Leadership

[Geoffrey Moore @geoffreyamoore]

Periods of volatility reveal which commitments actually guide behavior.

Organizations that establish clear commitments before a crisis arrives are generally better equipped to navigate the crisis once it does.

https://t.co/Ra8LJmtl4Y

#Leadership #Management