Six months of salary.
That's what Matt Mullenweg offered every Automattic employee to resign if they didn't believe in the company's direction.
About 9% took the offer and left.
If you're interviewing for a job, steal these two questions from me.
Ask whether the company is mission-driven. Then ask how they know.
It's easy for organizations to talk about their values, but are those commitments actually written into their corporate charter?
These simple questions can reveal what a company truly stands for. And sometimes, just asking them can push leaders to reconsider how seriously they take their mission.
The more people who ask, the harder it becomes for companies to ignore the question.
#Incorruptible #leadership #business
Anthropic is committing 5% of its shares to a new Public Benefit Fund (pending stockholder approval), growing as the company grows. A public-benefit commitment written into ownership itself. https://t.co/rPGi6AnNcd
When is the right time for founders to start thinking about governance?
Too many entrepreneurs are told to focus on product-market fit, fundraising, and growth first, leaving governance for later.
But as companies grow, the pressures and challenges only increase. Waiting for the perfect moment can mean losing the opportunity to protect the company you set out to build.
Scott Albro, Craig Rosenberg, and I discuss on The Transaction why it's never too early to build the structures that protect your company's mission.
#IncorruptibleBook #CorporateGovernance #Startups #BusinessStrategy #MissionDriven
What if the thing growing your revenue is actually killing your business?
Groupon built its success on a simple promise: one email a day with a great local deal. But as the company chased more revenue, one email became two, then three, then eight.
The numbers looked good in the short term, but customers started unsubscribing.
The lesson? More revenue doesn't always mean more value. Sometimes the very thing driving growth is quietly destroying your most valuable asset: customer trust.
#Incorruptible #Leadership #Business
Looking forward to joining Masters of Scale Summit in San Francisco, October 20–22!
Building companies that last requires more than great ideas. It takes a willingness to challenge assumptions, rethink how organizations operate, and continuously learn from one another.
I'm excited to connect with founders, entrepreneurs, and leaders who are pushing boundaries and exploring new approaches to innovation, leadership, and long-term growth.
Grateful to @ReidHoffman, Jeff Berman, and the @mastersofscale team for bringing together such a thoughtful community. Looking forward to the conversations ahead!
#MoSSummit #Summit2026
A Goodreads reviewer on Incorruptible: "why do so many companies enshittify? Why do they betray the principles that are foundational to their success?" https://t.co/pAtU7tMoyL
Thank you to Inc. for Thursday in Dallas: a book signing, then a fireside chat with Janet Napolitano at the Inc. 5000 Conference. https://t.co/oPaRYdvTaG
Sami Mäkeläinen in his Children of the Magenta review of Incorruptible: "the most practical book about the structural rot in modern capitalism I've read" https://t.co/lVq4RQzlrz
Leah Solivan, founder of TaskRabbit: "As a mission-driven founder, this is the book I wish I’d had while building." More founders and CEOs on Incorruptible: https://t.co/gowvHYBeeQ
Looking forward to joining Masters of Scale Summit in San Francisco, October 20–22!
Some of the most important ideas about the future of business emerge when founders, leaders, and innovators come together to challenge conventional thinking and learn from one another.
I'm excited to be part of those conversations, explore what it takes to build organizations that can innovate, adapt, and thrive over the long term, and connect with people who are rethinking how we build and lead.
Thanks to @reidhoffman, Jeff Berman, and the @mastersofscale team for bringing this community together. See you in San Francisco!
#MoSSummit #Summit2026
What does it take to build a company with values that truly last?
Steve Jobs famously cared about the design of components inside computers that customers would never see. When engineers questioned why it mattered, his answer was simple: “But we're going to know.”
It wasn't just about design. It was about teaching a principle that should guide every decision, even when no one is watching.
Kuba Filipowski and I discuss on Next in Commerce why a durable company ethos starts with doing the right thing, not just when it matters to others, but because it matters to you.
#IncorruptibleBook #SteveJobs #Apple #Leadership #NextInCommerce
Inc. 5000 Conference today: book signing 8:30am CT in the Trinity Ballroom, then at 11:50am "The Uncertainty Advantage," a fireside chat with former Homeland Security Secretary Janet Napolitano in the Dallas Ballroom. https://t.co/PuSwFI0Tq1