George Obunga

Empowering Africans to build skills, businesses & income with AI and tech.

🤖 AI | 💰 Business | 📈 Skills | 🌍 Africa

[George Obunga @GeorgeObuntsgf]

🚨 William Chapman's father. The man who was mauled by the tiger in Yorkshire, Northern England.

His father reveal that William was forced to take strong medication before entering the Tiger's enclosure.

Video 👇

[George Obunga @GeorgeObuntsgf]

Negotiation tactics for consultants

Protect rate and scope without killing the deal.

Anchor high — state your number first.

Trade, don’t discount — if they want a lower price, remove scope.

Reframe to value — talk outcomes (“saves 10 hrs/week”), not your hourly rate.

Use silence — state the price, then stop talking.

Know your walk-away — set the minimum before the call.

Offer tiers — clients often pick the middle package.

Negotiate from your tracked numbers, not from fear of losing the client.

[George Obunga @GeorgeObuntsgf]

Anchoring in negotiation

The first number sets the frame. People adjust from it instead of starting fresh.

State your price before the client does. A high but defensible anchor (tied to outcome or your effective rate) pulls the whole discussion upward.

Example: You open at $6,000. They counter at $4,000. Talk now lives in the $4–6k range instead of their original $3k budget.

If they anchor low first, restate your full value and terms before any discount talk.

Works best when you already know your BATNA and real rate.

[George Obunga @GeorgeObuntsgf]

Boolean search syntax

Boolean search uses operators to combine or exclude keywords so you get more precise results. LinkedIn Sales Navigator and most professional search tools support the main operators below.

Core operators

AND
Narrows results. Both terms must appear.
Example: operations AND reporting
Returns people or companies connected to both words.

OR
Broadens results. Either term can appear.
Example: "AI" OR "artificial intelligence" OR automation
Useful for catching different ways people describe the same thing.

NOT
Excludes terms.
Example: operations NOT intern
Removes results that contain the excluded word.

Quotation marks " "
Searches for an exact phrase.
Example: "manual reporting"
Finds the words together in that order instead of separately.

Parentheses ( )
Groups terms so the logic is clear.
Example: (operations OR "ops manager") AND (reporting OR automation) NOT intern

Common combinations for finding clients

(operations OR "head of ops" OR "operations manager") AND (reporting OR "data entry" OR workflow) NOT intern

("AI" OR automation OR "machine learning") AND (consulting OR implementation) AND (manager OR director)

Tips

Start broad, then add AND or NOT to tighten.
Use quotes for job titles or specific phrases.
Test one change at a time so you can see what improves the results.
Sales Navigator’s filters already cover many criteria, so use Boolean mainly for keywords inside the search box.

Boolean search reduces irrelevant leads and makes your outreach lists more targeted before you start messaging.

[CHIDIMMA ⭐️🌟 @AhamefulePreci3]

Omo I don too check my account balance,I don tire asf😤

[CHIDIMMA ⭐️🌟 @AhamefulePreci3]

I never knew you were a bad person" 
For news wey dey everywhere?🤣🤣

[Eric @amerix]

Men,

Let your wife keep her ex's number.

They are just friends.

They only talk at midnight.

Do not check her phone.

Do not be insecure.

A secure man shares his woman's attention.

#MasculinitySaturday

[REMOTE JOB WITH TESSY @RemotejobWtessy]

Deenik Fashion is hiring an HR Officer!

✅ Bachelor’s degree or HND in a relevant field
✅ 2–3 years of HR experience
✅ Experience in recruitment, onboarding, and employee management
✅ Strong communication and organisational skills
✅ Proficiency in Microsoft Office and Google Workspace

📩 Apply: Send your CV to [email protected]

[George Obunga @GeorgeObuntsgf]

LinkedIn Sales Navigator tools

Sales Navigator is LinkedIn’s paid tool for finding and engaging potential clients more precisely than the free version. It is most useful when you sell B2B services such as AI workflows or consulting.

Main tools and features

Advanced Lead and Account Search
Filter by title, company size, industry, geography, seniority, years in role, and technologies used. Boolean search lets you combine keywords (for example, “operations” AND “reporting” NOT “intern”).

Lead Recommendations
Shows suggested prospects based on your saved leads, searches, and activity. Useful for discovering similar companies once you have a few good fits.

Saved Leads and Accounts
Organize prospects into lists. Add notes, tags, and custom fields so you remember context before you message.

InMail
Send messages to people you are not connected with. Credits are limited, so use them for higher-intent prospects after research.

Alerts and Updates
Notifications when saved leads change jobs, post content, get mentioned, or when accounts have news. These create natural outreach triggers.

TeamLink
Shows mutual connections through your company network, which can warm up introductions.

CRM Integration and Sync
Connects with tools like Salesforce or HubSpot so activity and notes stay in one place.

How to use it for pitching services

Build a tight search around the exact problem you solve (for example, operations leaders at mid-size companies that still run heavy manual reporting).

Save promising leads and review their recent activity or company news before messaging.

Use alerts as conversation starters instead of generic outreach.

Prioritize InMail or connection requests for leads who match both the role and a visible pain point.

Track which filters and messages produce replies so you refine the targeting over time.

Sales Navigator reduces the volume of random outreach and increases the chance that your message references something relevant. It works best when paired with a clear packaged offer and a short, problem-focused pitch rather than a long sales message.

[George Obunga @GeorgeObuntsgf]

How to pitch services on LinkedIn

LinkedIn works best when the pitch feels like a natural next step after you’ve already shown value, not a cold sales message.

Set the foundation.

Optimize your profile so it sells before you message anyone.
Headline: specific outcome plus who you help.
About section: the problem you solve, proof, and a clear offer.
Featured section: case studies, results, or package outlines.

Create relevant content first.

Post short, precise insights your target clients care about. This builds familiarity so later outreach feels warmer.

Outreach structure.

Keep connection requests and messages short and specific.

Connection request example:

Hi [Name], I help [similar companies] reduce manual reporting with AI workflows. Noticed your team is scaling ops—happy to connect.

Follow-up message after they accept:

Reference something specific about them.
State the problem you solve in one line.
Offer a low-friction next step such as a short call, sample outline, or relevant resource.
Avoid attaching a full pitch or price in the first message.

Pitch the package, not yourself.

Once interest appears, present a clear packaged offer: the outcome, what’s included, the timeline, and the next step.
Use loss or status-quo framing when it fits. Example: Most teams in your position are still losing X hours a week on this.

Common mistakes to avoid.

Generic openers like “I’d love to pick your brain.”
Long messages with no clear ask.
Pitching before any demonstrated relevance.
Discounting immediately when they hesitate—trade scope instead.

Sequence that works

Profile clarity, then consistent useful posts, then targeted connection, then short problem-focused message, then the packaged offer only after they engage.

The goal is to make the pitch feel like the logical continuation of value you’ve already shown, not an interruption.

[George Obunga @GeorgeObuntsgf]

Value-based pricing

Value-based pricing sets the fee according to the economic result you create for the client rather than the hours you spend or a standard market rate.

Instead of charging for time, you charge based on outcomes such as revenue generated, costs reduced, time saved, or risk avoided. The price reflects a portion of the value delivered.

How it works

1. Identify the measurable impact of your work (for example, hours saved per week, revenue increase, or error reduction).

2. Estimate the monetary value of that impact over a relevant period.

3. Set your fee as a fraction of that value, high enough to be worthwhile for you and clearly beneficial for the client.

4. Define the scope and success criteria so both sides agree on what “value” means.

Example.

An AI workflow saves a client 10 hours per week. At a loaded cost of $75 per hour, that equals roughly $39,000 per year. A project fee of $6,000–$8,000 is easy to justify because the client still captures the majority of the benefit.

When it works best.

The result is quantifiable.
The client has a clear pain or opportunity with real money attached.
You can demonstrate or reasonably estimate the impact before or shortly after delivery.

Limitations.

It requires more discovery upfront than hourly or fixed-scope work.
Not every engagement has an easy-to-measure financial outcome.
Clients who are used to buying time may need the logic explained clearly.

Value-based pricing shifts the conversation from “how long will this take?” to “what is this result worth?” It pairs well with packaged offers once you have enough data from previous projects to estimate impact reliably.

[George Obunga @GeorgeObuntsgf]

How to price consulting work

Most consultants start with hourly rates and stay there. That caps income and rewards slower work. Better options open up once you have real data.

Three common methods

Hourly

Track all real hours, including prep and follow-up, to establish your baseline.
Formula: target annual income ÷ billable hours = minimum rate.
Example: $120k goal ÷ 1,000 billable hours = $120/hour.

Fixed / project

Price the outcome instead of the hours. Use your tracked effective rate as the floor.
If similar projects average 10 hours and you want $100/hour, price at $1,000 or more. Add a buffer for revisions.

Value-based.

price according to the result you create, such as time saved, revenue generated, or cost avoided.
If the work saves a client $50k per year, a $5–10k fee is easier to justify than an hourly quote.

Practical sequence.

Track the first few projects end-to-end to calculate your real effective rate.
Raise fixed prices once the numbers are clear.
Move higher-value clients toward outcome or retainer pricing.
Keep hourly only for undefined or short exploratory work.

The goal is to stop selling time and start selling results. Your tracked data shows when the shift is safe.

[George Obunga @GeorgeObuntsgf]

BATNA = Best Alternative To a Negotiated Agreement. It’s your strongest option if the current deal falls through.

Why it matters.

It sets your real walk-away point. A strong BATNA lets you negotiate from strength. A weak one makes you more likely to accept bad terms.

How to use it.

1. List realistic alternatives (other clients, productized offers, existing work).
2. Estimate their value.
3. Pick the best one.
4. Only accept deals that beat or match it.

Example.

You’re negotiating a $4,000 project. Your BATNA is a $3,200 project starting next week. If they push below that value, you can walk.

Strengthen it by keeping multiple conversations open and track your effective rate so you know exactly when to say no.

A clear BATNA turns negotiation into a calculated decision instead of hope.

[REMOTE JOB WITH TESSY @RemotejobWtessy]

🚨 HIRING: SALES INTERN (REMOTE)

Vrcyn Global Strategies is hiring Sales Interns for a 75-day remote internship.

💰 Completion Reward: ₦75,000 (performance-based)

✅ Lead generation & client outreach
✅ Sales calls & follow-ups
✅ Weekly mentorship
✅ Internship certificate
✅ Full-time opportunity for top performers

🔗 Apply here: https://t.co/7PV5SBczwR

[George Obunga @GeorgeObuntsgf]

@AdhieuLibby Quick fast

[Libby Gai @AdhieuLibby]

@GeorgeObuntsgf Send to my M-Pesa

[CHIDIMMA ⭐️🌟 @AhamefulePreci3]

Sometimes, the pressure comes from knowing the life you want but not having the money to build it yet. You want more for yourself and your family. God, please help us. 🥹🙏

[George Obunga @GeorgeObuntsgf]

People decide differently about the same facts depending on how they’re presented. A “90% survival” rate feels better than a “10% mortality” rate even though the numbers are identical.

In business & consulting.

- “Save 10 hours” lands differently than “stop losing 10 hours.”

- Loss frames usually move people faster than gain frames.

- Price and risk feel different based on the comparison you choose.

Test both versions of your offer. Lead with the cost of staying the same when you want faster action. Always pair your price with a clear reference point (cost of inaction or alternative).

Example.

Gain: “This workflow adds 8 productive hours a week.”
Loss: “Without it you keep losing 8 hours every week.”

Same result. Different response.

[George Obunga @GeorgeObuntsgf]

LinkedIn works best when the pitch feels like a natural next step after value, not a cold sales message.

1. Set the foundation.

Optimize your profile so it does the selling before you message anyone.

- Headline: specific outcome + who you help (e.g., “I build AI workflows that cut reporting time for ops teams”).

- About section: problem you solve, proof, and clear offer.

- Featured section: case studies, results, or package outlines.

2. Create relevant content first.

Post short, precise insights your target clients care about (AI implementation costs, time-tracking for consultants, workflow bottlenecks). This builds familiarity so your later outreach is warmer.

3. Outreach structure.

Keep connection requests and messages short and specific.

Follow-up message (after they accept):

- Reference something specific about them.
- State the problem you solve in one line.
- Offer a low-friction next step (short call, sample outline, or relevant resource).
- Avoid attaching a full pitch or price in the first message.

4. Pitch the package, not yourself.

Once interest appears, present a clear packaged offer:
- Outcome
- What’s included
- Timeline
- Next step

Use loss or status-quo framing when it fits (“Most teams in your position are still losing X hours a week on this”).

5. Common mistakes to avoid.

- Generic “I’d love to pick your brain” or “Can I sell you something?” openers.

- Long messages with no clear ask.

- Pitching before any demonstrated relevance.

- Discounting immediately when they hesitate—trade scope instead.

Quick sequence that works.

Profile clarity → consistent useful posts → targeted connection → short problem-focused message → packaged offer only after they engage.

The goal is to make the pitch feel like the logical continuation of value you’ve already shown, not an interruption.

[George Obunga @GeorgeObuntsgf]

Loss aversion is the tendency for people to feel the pain of a loss roughly twice as strongly as the pleasure of an equivalent gain. A $100 loss hurts more than a $100 gain feels good.

Identified in prospect theory by Kahneman and Tversky. It is not pure rationality—it is a consistent psychological weighting that shapes decisions under uncertainty.

How it appears in consulting and negotiations.

- Clients often resist change more because they fear losing the current (familiar) state than because they undervalue the upside.

- A price increase or new fee feels like a loss, even when the outcome is net positive.

- People will work harder to avoid a sure loss than to secure a larger potential gain.

- In salary or project talks, framing a concession as “avoiding a loss” can be more persuasive than framing it as a gain.

Practical use.

- Frame your offer around what the client stands to lose by staying with the status quo (wasted time, missed revenue, ongoing inefficiency) rather than only what they gain.

- When negotiating, highlight the cost of delay or inaction.

- Protect your own decisions by checking whether you are rejecting a good deal mainly because it feels like giving something up.

Loss aversion does not disappear with awareness, but recognizing it lets you design offers and negotiate with the bias instead of against it.

[XHabib @XHabib]

If I win the lottery, I won’t tell anybody, but there will be signs